The video format has become the secret weapon for making your professional presence shine on LinkedIn. The data speak for themselves: engagement with this type of content is skyrocketing, viewing time is soaring, and companies that have mastered the art of audiovisual storytelling are dominating the platform. Discover 10 precise tips for transforming your LinkedIn videos into powerful levers of awareness and influence, from idea to broadcast.
What does it really mean to "boost your visibility" on LinkedIn with video in 2025? Increasing engagement, attracting new partners, and making an impression with authentic content: this is the trifecta of effective networking. In this article, we take a look at tried-and-tested strategies, essential trends and best practices for exploiting the full potential of video on LinkedIn.
From creativity to technique: the basics for a successful LinkedIn video that stands out from the crowd
The growth of video on LinkedIn owes nothing to chance. The 36 % jump in viewing time this year is just the visible part of a profound transformation: the platform is becoming a playground for creatives, experts and businesses looking to connect in new ways. On LinkedIn, publishing a video is no longer a simple option. It's a strong signal, a move to action at the heart of a professional ecosystem in search of innovation.
But what distinguishes a high-performance video from content that goes unnoticed? Several factors converge: relevance, authenticity and quality of execution. The static "talking head" format tends to bore. The objective is to captivate from the very first seconds, offer an immersive or educational experience and play the dynamic narrative card.
- Bringing value: Useful content that reveals behind-the-scenes information, tips, tricks or feedback makes a lasting impression and builds audience loyalty.
- Tapping into the news: Reacting to trends and publishing "on the fly" feeds the perception of expertise and visibility in the LinkedIn news feed.
- Adapting to mobile: Usage is changing, with more than half of all views coming from mobile screens. The vertical format (9:16) is therefore becoming more effective, generating 24 % additional clicks.
- Stabilize the image: a simple tripod or stand guarantees professionalism and viewing comfort, for an investment of less than €20.
- Care for the audio: A quality microphone makes all the difference, avoiding a muddled sound that undermines your message.
Let's take the example of a young entrepreneur from Lyon, France, active on the network: by diversifying her formats (event vlog, quick tutorial, hot news item), she tripled her engagement rate over three months. The result: qualified contacts and increased notoriety in her field.
| Key element | Why is this crucial? | Impact on visibility |
|---|---|---|
| Mobile format (vertical) | Corresponds to viewing habits | +24 % clicks |
| Image stabilization | Prevents eyestrain, makes | +20 % commitment raised |
| Optimized audio | Promotes understanding and listening | Higher retention rate |
| Reactivity to current events | Amplifies perceived relevance | Driven by the LinkedIn algorithm |
Creativity isn't just for artists. On LinkedIn, innovation can be as simple as daring an original angle, banking on spontaneity or offering immersive panoramas at a trade show or professional conference. A effective LinkedIn tip in 2025 is to recycle content into short extracts, or to mix video and visual graphics.
From this point of view, technical mastery must not overshadow the essence of the message. Careful editing, transitions and story dynamics are essential. It is this attention to detail that differentiates those who stop at simple publication from those who build powerful communication that is both professional and accessible.
Subtitles and taglines: two must-haves for capturing attention on LinkedIn
The figures speak for themselves: 92 % of videos viewed on smartphones are viewed without sound. Hence the vital importance of subtitles, omnipresent in successful influencer strategies. They enable users to consume content anywhere, on the subway or in the office, without discomfort or interruption.
The hook, on the other hand, comes in the first six seconds. Ask a hard-hitting question, present a striking figure or show the central idea of your video on the screen. This micro-format "hook" makes all the difference, preventing your video from disappearing into the mass after a few scrolls.
Finally, make the most of the complementarity between video and text. The text introduces the context, frames the subject and adds an extra dimension to your publication. This synergy can also be seen on other networks: on Instagram Reels, for examplethe text significantly boosts scope.
Advanced strategies and must-have tips for maximizing video engagement on LinkedIn
Beyond technique and creativity, the effectiveness of a LinkedIn video strategy lies in understanding audience behavior and capitalizing on each piece of content produced. Publishing is only the first step; then it's a matter of monitoring, reacting and optimizing on an ongoing basis.
Let's take a look at some basic tactics:
- Reuse your videos: Well-edited content can be reused in extracts to tease out, deepen or reach different targets.
- Combining video and text: The ideal publication alternates emotion, audiovisual storytelling and textual explanations to contextualize and stimulate interaction.
- Structure to incite action: Always end with an engaging question, a call for comments or the sharing of experience.
- Manage duration: Ideally, aim for less than 2 minutes. A short format limits loss of attention. For advertising, make the most of 15 to 30 punchy seconds.
A striking example: an esport company shares a video of the atmosphere during a tournament, then cuts it into vignettes to highlight different moments (behind-the-scenes, player debriefing, audience reaction). Each of these capsules targets a specific audience, capitalizing on the strength of the format.
| Action | Profit | Associated resource |
|---|---|---|
| Cut out several video extracts | Feeds several posts, optimizes production effort | Cross-network reuse |
| Real-time interaction | Amplifies commitment, enhances community value | Secrets of successful posts |
| Image + text synergy | Enhances memorability and impact | Brand enhancement |
| Performance measurement | Refine strategy based on reach and engagement analysis | Targeting key generations |
Exploring other platforms: the successes seen on YouTube Shorts or Instagram in 2025 show that well-optimized content generates waves of attention, thanks to a planning and the integration of relevant call-to-actions.
To complete the picture, don't neglect the power of networking: relay your videos in relevant LinkedIn groups, encourage your colleagues or opinion leaders to share them, and propose cross-collaborations. These levers are at the heart of the influence marketing model, studied in depth in worlds as diverse as menswear (see here) or the influence of Lyon (discover this panorama).
Managing the unexpected and reinforcing the coherence of your LinkedIn video communication
Even the most seasoned specialists sometimes encounter the unexpected: slightly blurred images, background noise, content that's too long. The secret: anticipate! Prepare an emergency "kit" (lapel microphone, ring-light, charged smartphone), test your footage before publishing, and constantly monitor your subscribers' feedback.
A few points to bear in mind:
- Never mix vertical and horizontal in the same sequence, as this will disrupt perception.
- Plan several versions of your videos to fit in (a long version and a short teaser).
- Create a publication grid to control frequency (not too much, not too little).
- Be ready to pivot: content that doesn't work often provides valuable lessons for what comes next.
Inspired by the agile approach, test, adjust, start again. This flexibility is one of the keys to staying visible and successful, whether you're a LinkedIn content creator or a brand manager. For more tips, check out this guide on mistakes to avoid on competing networks.
FAQ on boosting your visibility on LinkedIn with video
Why is boosting your visibility on LinkedIn with video essential in 2025?
Boosting your visibility on LinkedIn with video is essential in 2025, as the algorithm increasingly favors video content. This format attracts 1.4 times more engagement than others: it helps you attract new contacts, strengthen your brand image and consolidate your professional influence, especially in competitive sectors.
How can you improve the engagement of your LinkedIn videos?
To improve the engagement of your LinkedIn videos, include a teaser in the first few seconds, offer authentic and interactive content, systematically add subtitles and don't hesitate to ask for comments or shares, to maximize organic reach.
Which LinkedIn video formats perform best?
All video formats The most successful LinkedIn video formats are short (less than 2 minutes), produced in vertical (9:16) for mobile, and perfectly subtitled. Tutorials, customer testimonials or reactions to current events are well received by the professional community.
Should you mix vertical and horizontal in your LinkedIn videos?
Never mix vertical and horizontal orientation in your LinkedIn videos, as this impairs visual coherence and can confuse your audience. Opt for a single orientation, adapted to your objective and the main distribution medium.
How can you integrate video into your overall LinkedIn content strategy?
To integrate video into an overall LinkedIn content strategy, vary the formats (interview, tutorial, behind the scenes), plan your broadcasts, and combine video with explicit text to contextualize and engage the conversation.
How important is subtitling for a LinkedIn video?
Subtitling for a LinkedIn video is crucial, as the majority of the audience consults LinkedIn without sound. Clear subtitles convey the message and maintain interest, whatever the viewing environment.
Can you recycle your LinkedIn videos on other social networks?
Recycling your LinkedIn videos on other social networks is a winning practice: all you need to do is adapt the format and duration. This strategy optimizes production time and increases the overall visibility of your content.
How do you measure the effectiveness of your LinkedIn video?
The effectiveness of a LinkedIn video is measured via reach, number of views, engagement (reactions, comments, shares) and advanced statistics accessible in the analytics dashboard. Adjust your publications according to the results obtained to maximize impact.
What tools are recommended for producing a quality LinkedIn video?
To produce a quality LinkedIn video, equip yourself with a recent smartphone, a tripod, a lapel microphone and, ideally, a spotlight. Accessible software such as CapCut or InShot allow you to edit your videos quickly and efficiently.
Is it necessary to combine text and video to boost your visibility on LinkedIn?
Combining text and video is now essential for boosting your visibility on LinkedIn. Text introduces the video, provides context and depth, and amplifies engagement by inviting discussion.
Since 2016, ValueYourNetwork has established itself as the essential ally for successful influencer campaigns on social networks. With hundreds of successful collaborations and proven expertise in connecting brands and influencers, our team accompanies each project with method and creativity. Whether you're looking to boost your visibility or orchestrate partnerships powerful? Contact us and maximize the impact of your digital strategy today.