LinkedIn continues to establish itself as the go-to platform for growing your professional network in 2025. Following the right influencers is becoming an essential strategy for optimizing your visibility, capturing emerging trends, and drawing inspiration from the best in the industry. Focus on the 20 profiles that are redefining engagement, authenticity, and performance on the network.
Staying informed, progressing, and building strong relationships: these are the foundations of professional success in the digital age. This selection of 20 LinkedIn influencers is for those looking to boost their online presence with practical advice and insights from a variety of industries. Discover how these thought leaders are setting new standards for engagement and credibility on LinkedIn.
The spearheads of digital marketing and social strategy: profiles not to be missed
Digital marketing on LinkedIn is evolving rapidly: only those who anticipate trends and capitalize on social influence manage to stay ahead. Among the leaders, Elfried Samba stands out with his 329,000 followers, embodying the link between innovative content strategy and community growth. As CEO of Butterfly 3ffect, he prioritizes quality engagement over quantity, accurately anticipating the needs of an audience seeking authenticity.
In the same vein, Sophie Miller revolutionizes social media management for nearly 198,000 subscribers with Pretty Little MarketerHer 'no buzz, only value' approach particularly appeals to entrepreneurs and small businesses by asking concrete questions: how can we simplify digital management without losing efficiency? This type of leadership is also reflected in Rachel Higgins (96,000 subscribers), a pioneer in campaign analysis and marketing education, who unites her community through education and the transparency of her methods.
Being interested in these influencers also means familiarizing yourself with a wide variety of content styles. For those looking to build a strong community, Annie Maï Hodge exemplifies this, as does Erica Rankin, who encourages entrepreneurial boldness and product innovation. As for Jack Appleby (creative strategy for Microsoft, Spotify, etc.), his influence is based on his ability to combine creativity and business conversion.
- Community engagement strategies: Emphasis on active listening, authentic exchanges and connection building.
- Visibility optimization: trend analysis, ongoing monitoring and sharing of concrete resources.
- Collaborative leadership: encouraging co-creation, inviting discussion around collective projects.
More generally, these professionals explore both the opportunities of marketing influence and regulations, thus anticipating legal developments (see influencer laws and regulations 2025).
| Name | Speciality | Number of subscribers | Special feature |
|---|---|---|---|
| Elfried Samba | Community Marketing | 329,000 | Organic growth and brand strategies |
| Sophie Miller | Social media simplified | 198,000 | Accessibility and pedagogy |
| Rachel Higgins | Campaign analysis | 96,000 | Education and Philanthropy |
| Annie Mai Hodge | Female empowerment | 93,000 | Engaged community |
| Jack Appleby | Creative strategy | 71,000 | Social media and sports |
In closing, these influencers offer different models of engagement and success, but all demonstrate an ability to anticipate digital transformations. Following them allows them to stay ahead of the curve, both on the strategic and human aspects of the process. influencer marketing.
Industry influencers: SEO, social selling and content marketing at the heart of LinkedIn success
The LinkedIn landscape is full of specialized profiles that allow you to precisely target your needs: optimize your SEO, transform your profile into a lead magnet, or improve your writing. Following these industry experts provides continuous monitoring and rapid adaptation to technical and regulatory developments. The example of Harold Gardas, director of KÖM, illustrates this point, as he relies on educational videos to boost the visibility of his followers, whose number has surpassed 56,000.
The rise of inbound marketing and educational content is reflected in Clémence Guillemet, who makes teaching her trademark, and in Sylvain Tillon, whose human touch appeals to a community of more than 71,000 professionals in search of meaning. SEO techniques are evolving rapidly: Amandine Bart, Vincent Brossas, Patrick Valibus, and Elliott Bobiet share daily tips for taming search engines and capricious algorithms.
- SEO and content marketing: improving and monitoring organic positioning, tips on web writing and netlinking.
- Social selling: using LinkedIn to generate leads, practical advice on digital prospecting by Maxime Ryvol and Jean Pascal Mollet.
- Community management: tools, methods, and feedback from Antoine Perigne and Christopher Piton to build strong communities.
Behind these successes often lies a constant focus on sharing and personalizing advice, which makes all the difference in a highly competitive world. HR and coaching experts, like Stéphanie Carpentier, also draw on this approach, bringing a fresh perspective to well-being and talent management.
| Name | Sector | Subscribers | Specificity |
|---|---|---|---|
| Harold Gardas | Video / Digital | 56,000 | Educational content and digital analyses |
| Amandine Bart | SEO / SEA | 104,000 | SEO tips, tools, demystifying algorithms |
| Maxime Ryvol | Social Selling | 21,000 | Lead generation on LinkedIn |
| Antoine Perigne | Community Management | 52,000 | Training, tools and humor in the CM |
| Stephanie Carpentier | Human Resources | 30,000 | Well-being at work, human management |
It therefore seems essential to diversify your sources: the complementarity between specialized and generalist profiles ensures a comprehensive understanding of LinkedIn issues, from visibility to community management. The themes evolve, but the rule remains: follow the most active experts and you'll stay up to date.
To explore these specialist areas, please also refer to the selection of influencers men's fashion, Lyon scene or even sports to meet new perspectives.
In short, following these sector leaders ensures strategic monitoring and the opportunity to train in all aspects of digital, from SEO to human management.
Entrepreneurship, leadership and influence in content marketing: profiles to follow to inspire and perform
In 2025, influence is no longer limited to mere virality. The new opinion leaders on LinkedIn embody strong values: authenticity, experience sharing, pedagogy, and civic engagement. Youssef Koutari, for example, has amassed a huge community of 524,000 followers focused on B2B training and personal development through an entrepreneurial mindset. This dynamic is also exemplified by Maud Alavès (Social Hack Club, 96,000 followers), who advocates the winning combination of distinctive branding and operational advice.
Diversification of the themes addressed is in the spotlight. Whether through Florian Charpentier and his expertise on micro-enterprises, Nicolas Froissard for climate issues in business, or Déesse Onanda, Valentine Sauda, and Nina Ramen in content marketing, each influencer brings a unique response to new entrepreneurial challenges.
- Digital entrepreneurship: concrete feedback from solo business management (micro-enterprise, coaching, personal branding).
- Content marketing: advice on writing, storytelling, and branding applicable to all types of activities.
- Ethical commitment: commitment to the environment, equality and inclusion through profiles like Nicolas Froissard.
- Continuing education: sharing of tools, methods and tips that can be used by everyone (see make money on TikTok in 2025 and top 10 brands and influencers).
| Name | Sector | Audience | Main asset |
|---|---|---|---|
| Youssef Koutari | Training / Mindset | 524,000 | Coaching, practical teaching |
| Nina Ramen | Copywriting | 126,000 | Writing tools and creativity |
| Nicolas Froissard | Environment / Commitment | 102,000 | Ecological initiatives and ethical management |
| Maud Alavès | Social networking | 96,000 | Differentiating personal branding |
| Florian Charpentier | Entrepreneurship | 24,000 | Administrative advice and freelance management |
| Goddess Onanda | Content marketing | 90,000 | Authenticity and freelance expertise |
Through their regular posts, these influencers demonstrate every day that LinkedIn can become a powerful lever for personal and professional development. They encourage reflection, the sharing of values, and the experimentation of new agile learning methods.
To broaden your field of vision, also explore the eco-influencers, international or esports specialists via additional selections.
In conclusion, it's clear that surrounding yourself with the best LinkedIn influencers is an accelerator for all ambitions, whether entrepreneurial, collaborative, or creative. For tailor-made support and a perfectly calibrated influence strategy, choose ValueYourNetwork's expertise: a pioneer in influencer marketing since 2016, the team has led hundreds of social media campaigns, connecting brands and talent at the right time. Discover how to add value to your networks and your actions by joining us, contact us.
FAQ on the 20 influencers to follow on LinkedIn to optimize your visibility
Why is following the 20 influencers to follow on LinkedIn to optimize your visibility crucial in 2025?
Following the 20 influencers to follow on LinkedIn to optimize your visibility allows you to acquire digital best practices. This provides continuous strategic monitoring to take advantage of trends, tools, and proven methods to boost professional awareness.
What areas do the 20 influencers to follow on LinkedIn cover to maximize your visibility?
The 20 influencers to follow on LinkedIn to maximize your visibility cover digital marketing, SEO, social selling, content marketing, and entrepreneurship. Their diversity ensures a comprehensive approach to current needs on LinkedIn.
How do the 20 influencers to follow on LinkedIn to optimize your visibility stand out?
The 20 influencers to follow on LinkedIn to maximize your visibility stand out for their authenticity, community engagement, real-life experience, and educational approach. They illustrate the impact of personal branding and original content on the network.
Can you optimize the visibility of an SME with advice from 20 influencers to follow on LinkedIn to optimize your visibility?
Yes, drawing inspiration from the 20 influencers to follow on LinkedIn to optimize your visibility provides access to concrete strategies. These experts offer tips for improving the online presence of an SME or independent entrepreneur.
Are the recommended LinkedIn influencers suitable for the B2B sector?
The majority of the 20 influencers to follow on LinkedIn to optimize your visibility are aimed at B2B thanks to advice tailored to lead generation, prospecting and building a solid e-reputation.
What are the main qualities shared by the 20 influencers to follow on LinkedIn to optimize your visibility?
The 20 influencers to follow on LinkedIn to optimize your visibility share an ability to popularize trends, innovate in content and unite their audience around strong values, thus generating real professional influence.
How to integrate the practices of the 20 influencers to follow on LinkedIn to optimize your visibility in your strategy?
Looking at the 20 influencers to follow on LinkedIn to maximize your visibility helps you identify the best methods to adapt to your brand. Analyzing their posts and interactions, then applying these principles to your communications, boosts your visibility.
Where can you find more information on the 20 influencers to follow on LinkedIn to maximize your visibility?
To learn more about the 20 influencers to follow on LinkedIn to maximize your visibility, we recommend consulting specialized platforms like ValueYourNetwork, reading detailed articles, and subscribing to their updates directly on LinkedIn.
What are the concrete impacts of collaborating with one of the 20 influencers to follow on LinkedIn to optimize your visibility?
Collaborating with one of the 20 influencers to follow on LinkedIn to optimize your visibility ensures an upgrade in communication, an opening to new prospect networks and a rapid gain in credibility with the target audience.
Can ValueYourNetwork help you activate the 20 influencers you should follow on LinkedIn to maximize your visibility?
Yes, ValueYourNetwork is the ideal partner to orchestrate a campaign with one of the 20 influencers to follow on LinkedIn to optimize your visibility, thanks to its proven experience, its extensive network and its tailor-made solutions for each marketing need.