LinkedIn's new 2025 algorithm is revolutionizing post visibility. Discover the 7 major changes and expert advice to adapt your strategy now.
LinkedIn has struck again. The LinkedIn's new algorithm for 2025 This completely redefines how posts appear in the news feed. No more tricks to artificially inflate reach: the platform now prioritizes the authenticity, quality, and relevance of discussions. Here, clearly and simply, is everything you need to know about these new rules.
LinkedIn's new 2025 algorithm favors human interactions
Visit LinkedIn's new algorithm for 2025 It aims to reward creators who prioritize real-world interactions. The platform's objective is to combat reach manipulation and make the experience more natural.
Verified accounts, substantive discussions, and engaging posts will now be given greater value.
According to several tests carried out by experts in social mediaThis update causes impressive visibility gaps between automated posts and those generating genuine conversations.
The 7 major new features of LinkedIn's new algorithm for 2025
Visit LinkedIn's new algorithm for 2025 It introduces seven fundamental changes. Here is a simple and easy-to-read summary of their impact:
| What changes | In plain English | Already active? |
|---|---|---|
| 1. Verified profiles are given preference. | Verified accounts gain visibility (+60,170 visits). LinkedIn wants to clean up the platform. | Yes |
| 2. Posts are no longer automatically shown to all your contacts | The algorithm analyzes relevance for each user, not just your connections. | Yes |
| 3. Live posts last longer | A post can remain visible for several days if it generates a genuine discussion. | Yes |
| 4. New data: “records” | The number of backups becomes a key indicator of the interest generated. | Partially |
| 5. A more unstable range | Two posts of equal quality can have very different performances. | Yes |
| 6. Empty comments are ignored | Superficial reactions like “bravo”, “top” no longer have any effect. | Yes |
| 7. End of pods and fake likes | Engagement groups and automations are now detected and penalized. | Yes |
Why these changes matter to creators and brands
Visit LinkedIn's new algorithm for 2025 profoundly changes the rules of the game.
The creators who are betting on the quality, consistency, and genuine interactions will be rewarded. Conversely, accounts relying on automated tools, empty comments, or artificial likes will quickly lose visibility.
LinkedIn wants to restore a dynamic of trust. The era of "copy-pasted" posts is coming to an end: each creator must now prove their added value through content and conversation.
How to adapt your LinkedIn strategy to the 2025 update
1. Polish your professional profile
A complete, verified and consistent profile is now essential.
LinkedIn prioritizes reliable profiles: recent photo, detailed experience, up-to-date skills, and verified identity.
The more complete your profile, the more legitimate your posts will be considered by the algorithm.
2. Create connection, not noise
Visit LinkedIn's new algorithm for 2025 promotes the quality of exchanges.
Ask questions, share real experiences, respond kindly to comments.
Deep and constructive discussions prolong the lifespan of your posts and increase their visibility.
3. Publish less, but better
Useful and authentic content is better than a series of worthless publications.
Posts that provide genuine learning or sincere emotion have a greater impact.
Think storytelling, key figures, feedback from experience: these are the formats that captivate in the long term.
The impact of LinkedIn's new algorithm in 2025 on influencers
For LinkedIn influencersThis change is a real opportunity.
The platform is reinforcing its “expert” positioning: creators who can popularize, analyze or inspire their network will see their reach increase.
B2B influence campaigns will therefore need to be based on:
- from verified profiles and consistent with the brand's positioning;
- from engaging posts promoting discussion and sharing;
- from long-term collaborations, rather than one-off publications.
For brands, the message is clear: performance will now be measured by the yardstick of qualitative interaction, and not the volume of likes. This is a major development for everyone. influencer marketing on LinkedIn.
Towards a more authentic and professional LinkedIn
Visit LinkedIn's new algorithm for 2025 confirms the platform's desire to refocus attention on humans rather than systems.
This change marks a turning point for creators, recruiters and businesses: only those who bring real value to the community will benefit from this new era of visibility.
What you need to remember
Visit LinkedIn's new algorithm for 2025 prioritizes transparency, relevance and authenticity.
The keys to success:
- Focus on dialogue, not promotion.
- Publish rich, sincere and useful content.
- Collaborate with trusted influencers to strengthen your image.
In summary, LinkedIn is transforming to better value committed creators and consistent brands.
About ValueYourNetwork
Since 2016, ValueYourNetwork supports brands and influencers in their growth on social media.
Our influencer marketing agency designs high-performing campaigns based on data and authentic relationships between creators and brands.
Do you want to better understand LinkedIn trends and optimize your campaigns? Contact us to discuss it.
Why was the new LinkedIn 2025 algorithm implemented?
LinkedIn's new 2025 algorithm was designed to promote human interaction and limit artificial engagement behaviors. LinkedIn wants to prioritize genuine exchanges.
How does LinkedIn's new 2025 algorithm work?
LinkedIn's new 2025 algorithm analyzes relevance, discussion quality, and profile reliability. It prioritizes posts that generate genuine conversations.
How to improve visibility with LinkedIn's new 2025 algorithm?
To maximize your visibility, publish useful, authentic, and engaging content. Interact regularly and prioritize constructive exchanges.
Are LinkedIn influencers at an advantage with the new LinkedIn 2025 algorithm?
Yes, if they produce valuable content and spark genuine conversations. Sincere collaborations with brands are better rewarded.
What types of posts work best with LinkedIn's new 2025 algorithm?
Longer posts, illustrated with concrete examples, figures or personal stories, generate more reach and interaction according to the new algorithm.
Does LinkedIn's new 2025 algorithm penalize automated posts?
Yes. Automation tools, engagement pods and fake likes are now detected and reduce the reach of the accounts concerned.
How long will a post remain visible with LinkedIn's new 2025 algorithm?
A post can remain visible for several days, or even more than a week, if it continues to generate authentic interactions.
Do simple comments like "well done" still have an effect?
No. The new algorithm ignores short or irrelevant comments. Only constructive responses really count.
How do I get my LinkedIn profile verified?
LinkedIn offers identity verification in the “Get verified” section. Verified profiles gain credibility and visibility.
Why does the reach vary so much from one post to another?
LinkedIn's new 2025 algorithm evaluates each post individually. Even a popular creator can see a significant variation depending on the quality of their content.