For Valentine's Day 2025, discover 10 original collaborations with influencers! Jewelry, fashion, lingerie, food... These campaigns will surprise and inspire you. 💕
Visit Valentine's Day 2025 is fast approaching, and with it, a wave of unprecedented collaborations between brands and influencers to seduce consumers. Every year, companies compete in ingenuity to create campaigns of influencer marketing impactful, riding the wave of love and romance. Sparkling jewelry, captivating lingerie, fashion collabs, irresistible delicacies and unusual experiences: influencers are the new brand ambassadors to make lovers dream. Discover the 10 most striking collaborations of this Valentine's Day 2025.
Zalando and Léna Situations celebrate love with Room 14
Zalando France hit hard for Valentine's Day 2025 by teaming up with Léna Situations and her brand Hôtel Mahfouf to launch Room 14, a pop-up store event in the heart of Paris. For three days, fans were able to discover an exclusive collection of 22 pieces and accessories playing on a gradient of red, black and burgundy, perfect for a romantic and daring atmosphere. This collaboration made it possible to merge the casual chic universe of Hôtel Mahfouf with the fashion expertise of Zalando, by offering pieces accessible to all, with prices starting at 24 euros. Beyond clothing, Room 14 has transformed the shopping into an immersive experience, including a tea room, scratch cards and even a fictional ceremony officiated by an Elvis lookalike for couples or friends. With this operation, Zalando is asserting its influencer marketing strategy by leveraging the notoriety of Léna Mahfouf to attract new customers and strengthen its trendy and inclusive brand image.
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Moulinex bets on the Air Fryer to seduce gourmet couples
This year, Moulinex chose to capitalize on the love of homemade food by promoting its Air Fryer on TikTok. The brand enlisted the help of culinary influencers like Justine Gallice and Hervé Cuisine, who shared special Valentine's Day recipes, from romantic dinners to gourmet desserts. As a bonus, an exclusive promo code allows subscribers to get their hands on the Air Fryer at a discounted price.
Air Up offers a scented Valentine's Day with Maghla and EnjoyPhoenix
The famous scented water bottle brand, Air Up, has launched a special edition in the colors of love. To promote its product, it partnered with Maghla on YouTube through a sponsorship of her show Flippe & Go Sleep. Influencer EnjoyPhoenix, meanwhile, unveiled a personalized box featuring the new water bottle and fruity-flavored pods, along with a promo code.
Pandora lights up love with Sananas and Jodie the Little Frenchie
Pandora, the must-have jewelry brand, is banking on lifestyle content creators for its special Valentine's Day 2025 campaign. Among them, Sananas and Jodie La Petite Frenchie exclusively unveiled the new charms and bracelets designed for the occasion. For her part, Mayadorable, accompanied by her partner Jules Pedretti, participated in a glamorous shoot to celebrate love.
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Intimissimi bets on sensuality with Chloé B
The famous Italian lingerie brand, Intimissimi, has entrusted the promotion of its special Valentine's Day collection to the influencer Chloé B. On Instagram, she unveiled red and black lace sets, enhanced by bouquets of red roses. A campaign combining elegance and seduction, which immediately seduced her subscribers.
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L'Atelier d'Amaya and Noholita focus on personalized jewelry
Jewelry is an essential part of the Valentine's Day, and Amaya's Workshop understood it well. The brand collaborated with Noholita, who shared on Instagram his selection of customizable jewelry, perfect for giving a unique gift to your partner. As a bonus, a promo code was offered to its subscribers.
Calzedonia reinvents romantic tights with Carla Ginola
The details make all the difference, and Calzedonia entrusted to Carla Ginola the mission to create glamorous looks for the Valentine's Day 2025. The key element? Romantic tights, decorated with little hearts or in lace, perfect for an elegant and festive outfit.
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So Foot transforms match commentary into love songs
Visit Valentine's Day can be a real headache for football fans. So Foot found the solution by launching Soccer Lover FMan innovative radio that transforms match commentary in romantic melodies thanks to artificial intelligence. Thus, a spectacular goal becomes a passionate flamencoand a carton rouge transforms into sensual jazz. A humorous concept that allows couples to reconciling love and passion for football.
Pizza Hut offers heart-shaped pizzas
Nothing like a romantic dinner to celebrate the Valentine's Day. This year, Pizza Hut is all about gourmet delights with the return of its Heart Panpizzas in the shape of heart available in limited edition from February 11 to 17. The brand offers three recipesincluding one vegetarian version created in collaboration with Life™.
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Domino's Pizza unveils pepperoni flavor
For lovers of pizza, Domino's Pizza takes the concept one step further with Eau de Passion, a limited edition fragrance inspired by its famous pepperoni pizza. Spicy notes, a pizza-shaped bottle and a humorous seduction campaign: an unusual concept that plays on the culinary passion.
Elsa Makeup realizes her dream with Bott and creates elegant and eco-friendly lingerie
For Valentine's Day 2025, content creator Elsa Makeup unveiled an exceptional collaboration with Bott, a French lingerie brand renowned for its comfortable yet eco-friendly pieces. Called Blossom, this exclusive collection reflects Elsa's refined and delicate world, blending a romantic aesthetic with a commitment to sustainable fashion. More than just a collaboration, this collection is a dream come true for Elsa Makeup, who admits to having always been fascinated by the world of lingerie. By offering a refined and timeless design, this campaign perfectly illustrates the alliance between influencer marketing and artisanal know-how, proving that fashion can be chic, responsible, and inspiring. The pieces are available on the Bott lingerie website, with an exclusive promo code shared by the influencer.
What you need to remember
Valentine's Day 2025 is a real boon for brands looking to stand out from the crowd with original collaborations. From personalized jewelry to heart-shaped pizza and romantic tights, every brand finds a unique way to engage its community thanks to influencers. Discover also adult wooden puzzleA unique experience for those who love creative challenges and beautiful objects.
This strategy not only boosts product visibility, but also creates a genuine emotional connection with consumers.
So, which of these Valentine’s Day 2025 collaborations appeals to you the most? Share your opinion in the comments and tell us which is your favorite of this year!
This article was written in partnership with ValueYourNetwork, an expert in influencer marketing since 2016, which supports brands in creating effective campaigns on social networks.