With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers no longer content themselves with entertainment: they now turn every video, live event or partnership into a genuine source of revenue. This dossier takes a deep dive into the strategies, figures and secrets used by successful creators to make money on TikTok, in 2025, and capitalize on every opportunity.
Year after year, TikTok has established itself as a key player in the influencer marketing and the creative economy. The boom in social commerce, the sophistication of monetization tools and the almost viral dynamism of the platform offer fertile ground for those wishing to turn their creativity into real income. Here, we delve into the tried-and-tested methods and original tricks of the influencers who are making the difference.
The must-have ways to make money on TikTok in 2025
Monetization on TikTok is no longer based solely on the number of views of a video or the fleeting fame of a viral challenge. Today, the platform's revenue landscape is structured around several robust pillars, each offering distinct and complementary financial perspectives. Understanding these methods enables growing influencers, and brands too, to build solid, profitable strategies.
- The Creator Rewards Program: This is the central mechanism for earning remuneration for your videos on TikTok. It is aimed at creators who have exceeded 10,000 subscribers and accumulated 100,000 views over the last 30 days. Thanks to this evolution of the Creator Fund, earnings can rise to €1 for every 1,000 views. For example, a viral video with 500,000 views earns around €350, almost 30 times more than when the fund was launched. This model rewards regularity and the ability to generate high levels of engagement.
- Virtual gifts during live broadcasts: Users can interact with their audience during live broadcasts, receiving paid gifts that can be exchanged for revenue. Although each gift has a modest value (for example, a rose is equivalent to around €0.01), repeat gifts and community loyalty enable active influencers to make each live broadcast profitable.
- Affiliate marketing: Affiliate links in descriptions or short videos offer indirect, but effective, monetization. A creator can recommend a product, embed an affiliate link and earn a commission on every purchase generated by their audience.
- Selling products via TikTok Shop: With TikTok Shop, it's possible to link an e-commerce store (such as Shopify or WooCommerce) to the TikTok account. This makes it possible to showcase items directly on the profile, catch the eye with tailored videos and convert an engaged audience into loyal customers.
- Sponsored partnerships: Collaboration with brands remains at the heart of influencers' business model. The more engaged the community, the more brands are willing to invest in sponsored publications, with rates ranging from €200 to several thousand euros for a single post, depending on the niche and influence of the account.
| Monetization Method | Prerequisites | Income potential | Example or specificity |
|---|---|---|---|
| Creators' Rewards Program | 10,000 subscribers, 100,000 views/30d | 1 €/1,000 views (average) | 350 for a video with 500,000 views |
| Live virtual gifts | 1,000 subscribers minimum | Depending on fan generosity | Often used to build live loyalty |
| Affiliate marketing | Engaged audience | Variable commissions depending on product | Share affiliate links in bio or videos |
| Sales via TikTok Shop | Connected online store | Direct margin on sales | Rapid conversion via product videos |
| Sponsored partnerships | Around 10,000 subscribers to start with | 200 to €5,000 depending on profile | Directly negotiated with brands |
To complement these features, TikTok is multiplying its functionalities, such as adding clickable links to storieslaunch of native advertising or the development of cross-monetization ecosystems with Instagram or YouTube.
The role of micro-influencers and the diversification of TikTok's revenue streams
Success on TikTok is no longer the prerogative of creators with massive audiences. Visit micro-influencers (between 10,000 and 50,000 subscribers) are winning over brands for their ability to generate authentic engagement, promote viral word-of-mouth and target niche communities. They often negotiate closer collaborations, where trust takes precedence over quantity of views.
- Accessible monetization: from 10,000 subscribers upwards, it makes sense to offer brands a media kit or to be listed on specialized platforms.
- Hybrid strategies: Micro-influencers often combine several sources of income. For example, he may host regular live shows to consolidate his community, while integrating affiliation or promotions during thematic challenges.
- Personal branding: Telling the story of one's career path, being transparent about partnerships and editorial consistency all help build loyalty and attract the attention of agencies looking for talent.
The trend towards diversification is also accentuated by the new face of social commerce. TikTok boutiques offer an immediate shopping experience, with no need to leave the app: a recommendation for a pair of shorts, a beauty ingredient or a decorative accessory becomes an instant sale. To find out more, explore the TikTok Shop strategy is a good idea, especially for designers who want to maximize their margins.
This all-in-one logic is reinforced by the parallel development of other networks, such as Facebook, Instagram and YouTube Shorts. Interoperability enables creators to multiply their points of contact, amplify their reach and boost the profitability of their online presence. This complementarity is also the subject of analyses in this study on the impact of Instagram editions among designers.
To conclude this panorama, it's worth highlighting the constant evolution of algorithms and remuneration criteria, which encourage creators to stay at the cutting edge of trends and constantly adapt. TikTok's growth is set to continue, consolidating its role in the new economy of influence.
Performance secrets: how to maximize earnings with TikTok influencer strategies in 2025
Success on TikTok isn't a matter of luck, but of a structured recipe: trend analysis, content optimization and advanced engagement management. Successful influencers apply reproducible methodologies to amplify their audience, increase their credibility and secure stable revenues. Studying their best practices is essential for any creator looking to monetize their presence on the platform.
- Frequency and regularity of publication: Accounts that publish daily (or even several times a day) are favored by the algorithm. Responding to audience expectations and taking advantage of peak hours increases virality tenfold.
- Exploiting trends: identifying and appropriating viral challenges, music or formats opens the door to an explosion in the number of views. The use of popular music on TikTok for example, is a commitment gas pedal.
- Enhancing engagement rates: Views alone are not enough: solid engagement (likes, comments, shares) attracts advertisers more. To generate more interaction, a call to action in every video remains a must.
| Key factor | Impact on earnings | Council of experts |
|---|---|---|
| Publication time | +30% potential range | Use analytics to target peak audiences |
| Participation in trends | Double the average number of views | Search for the day's challenges, with sounds at the top of the list |
| Interaction in comments | Increased customer loyalty | Ask questions, answer quickly, thank fans |
| Collaborations with designers | Fan base extension | Organize duets or video crossovers with complementary profiles |
The study of TikTok communities also shows that responsiveness to opinions is essential. By monitoring its e-reputation through comments or the customer reviewsIn this way, an influencer secures the trust of future partners. The example of Léa, a fashion designer who saw her revenues double after rigorous management of subscriber returns, illustrates the importance of open, regular communication.
Optimize content and lives to boost profitability on TikTok
Live streaming in 2025, is a must for converting audiences into direct revenues. The best influencers meticulously prepare their live broadcasts, using a variety of scripts, boosting the pace and multiplying calls for interaction (games, Q&A, contests). Many exploit the potential of successful live on TikTok to offer exclusive promotions, preview new products or explain their creative process in detail.
- Repeat lives: Schedule regular sessions (weekly or more) to set up a rendezvous with the community.
- Support via virtual gifts: publicly thank donors, organize dedicated events to intensify commitment and generate emulation.
- Conversion via TikTok Shop: Real-time demonstrations and calls to immediate purchase with direct links in the video.
The integration of cross-platform campaigns also contributes to revenue growth. Many creators relay a TikTok video on Instagram, or complement their short formats with long-form content on YouTube, generating additional revenue and diversifying their audience. This digital synergy effect is explored in this comparison between Instagram and TikTok.
Finally, the ability to individualize each video, to offer a recognizable "signature" - a combination of style, theme and narrative - distinguishes the best-paid influencers. Quality, boldness and emotional closeness to the community more than compensate for modest production budgets.
Mastering influencer marketing via TikTok therefore implies a long-term vision: investing in statistical analysis, collaborating with the right brands, anticipating trends and looking after your reputation. It's this professionalism that boosts creators' revenues over the long term.
Monetization criteria, advantages and pitfalls to avoid on TikTok: the experience of French influencers
Profitability on TikTok depends on a number of factors that are often overlooked by new creators. While the official rules set clear thresholds in terms of number of subscribers or views, the reality on the ground involves subtle criteria: commitment, niche, marketing positioning, ability to manage one's image and constant adaptability to changes in the application. French female influencers are an excellent example of this, skilfully juggling authenticity, partnership and monitoring risky trends.
- Knowing and anticipating monetization criteria: Before signing up to an income program, each creator must validate his or her eligibility: minimum age 18, 10,000 subscribers, 100,000 views over 30 days, accounts with no recent warnings. This preliminary step facilitates access to monetization tools.
- Select relevant trends: Some trends, such as skinnytok, raise ethical and reputational issues. A wise designer is careful to select challenges that are compatible with his or her values, to avoid any controversy. analysis of SkinnyTok and its risks.
- Negotiate your own contracts: Relying solely on intermediation platforms limits your room for maneuver. Presenting your own statistics and personalized content, such as a portfolio or dedicated video, can drive up the price of a collaboration with a brand.
- Maintain a transparent relationship with the audience: The more the influencer communicates about his or her intentions and values, and justifies his or her partnerships, the greater the trust and loyalty of the community.
| Criteria | Potential impact | Expert advice |
|---|---|---|
| Level of commitment | Creates the difference in sponsored contracts | Promote interactive videos, lives and reply to comments |
| Authentic communication | Favors audience loyalty | Sharing behind-the-scenes stories, successes and failures |
| Diversification of income sources | Stabilizes earnings over the long term | Use several methods simultaneously |
| Copier and reputation watch | Protects personal brand value | Monitor misuse and report plagiarism |
The French landscape now boasts dozens of model influencers who have built their business on the platform, sometimes starting from scratch. Find out more in this selection of French TikTok influencersor in the European lingerie brands on TikToktwo inspiring resources.
The classic mistakes? Forgetting to develop an audience on several social networks, neglecting analytics or falling into the trap of false revenue promises, such as systems that promise to earn money simply by viewing. Staying focused on official, credible devices, validated by TikTok or recognized agencies, remains the number one asset for a sustainable career.
At every stage, taking inspiration from success stories, but also from setbacks, enables you to refine your approach: from the management of sponsored campaigns to the use of native advertising formats (Spark Ads, carousel, branded hashtag...), every detail counts. A number of practical guides are available, including this overview of ByteDance strategies on TikTok.
Faced with an abundance of ways to earn a living, it's essential to stay the course: diversify your income, strengthen your community and keep up to date with changing usage. These are the keys to being a solid influencer, able to withstand fashions and retain the trust of partners and fans alike.
To take a decisive step in your influencer journey, partnering with an industry expert becomes a strategic matter. ValueYourNetwork, an influencer marketing specialist since 2016, provides tailor-made support, backed by hundreds of successful social campaigns and recognized expertise in connecting creators and brands in France and internationally. For effective collaborations and tailor-made strategies, contact us to turn your passion into lasting success.
FAQ: making money on TikTok in 2025
What will it take to make money on TikTok in 2025?
To earn money on TikTok in 2025, you need to have at least 10,000 subscribers and 100,000 views over the last 30 days. Fulfilling these criteria gives access to official monetization programs and attracts brands for collaborations.
What are the main monetization programs on TikTok in 2025?
TikTok offers several monetization methods in 2025, including the Creator Rewards Program, virtual gifts during live shows, affiliate marketing, sales via TikTok Shop, and brand partnerships.
What is the average amount paid for 1 million views on TikTok?
For a million views on TikTok, a creator can earn between €200 and €500, with remuneration depending on engagement, content type and geographic target.
How can you increase your TikTok revenues in 2025?
It's advisable to diversify your revenue streams and maximize engagement by publishing regularly, participating in trends, hosting lives and collaborating with other creators.
What pitfalls to avoid if you want to make money on TikTok?
Avoid platforms that promise payment simply for watching videos, as well as risky trends that can damage reputation. Focusing on validated methods and quality of engagement is crucial.
Is influencer marketing on TikTok profitable for micro-influencers?
Yes, micro-influencers with 10,000 to 50,000 subscribers are able to generate interesting revenues thanks to specific niches and strong engagement, which appeals to many brands.
Can we sell our own products on TikTok in 2025?
Absolutely, TikTok Shop makes it possible to connect an online store and sell directly to subscribers via the platform, thus optimizing audience-to-customer conversion.
How do virtual gifts work on TikTok lives?
During live shows, spectators offer virtual gifts exchanged for monetizable diamonds. The larger and more engaged the audience, the greater the income from gifts.
What role does the engagement rate play in monetization on TikTok?
The rate of engagement (likes, shares, comments) is decisive in attracting brands and negotiating high rates, sometimes more than the number of subscribers themselves.
Where can I find help to develop my income on TikTok?
Working with experts like ValueYourNetwork, masters of influencer marketing, allows you to maximize your revenues through proven strategies and customized support.