Sora 2 from OpenAI revolutionizes AI videos with a brand-new social network, already seen as a future direct competitor to TikTok. Sora 2 from OpenAI is revolutionizing the digital world.
This Tuesday, September 30, the company behind ChatGPT unveiled an innovative mobile application, transforming artificial intelligence video generation into a veritable social network. Halfway between TikTok and Threadsbut powered exclusively by AI, Sora 2 from OpenAI intrigues, fascinates and worries.
The official launch of Sora 2 from OpenAI
On September 30, OpenAI lifted the veil on Sora 2 from OpenAIits new video model, accompanied by an iOS mobile application with a design reminiscent of Twitter or TikTok. Users create a profile, share AI-generated videos and interact with likes, comments and subscriptions.
But unlike existing platforms, there is one major difference: all content visible on OpenAI's Sora 2 is generated by artificial intelligence. No vacation videos or daily vlogs, but digital creations where everyone can stage themselves in impossible contexts: a tennis match at the US Open, a fictitious press conference or a non-existent musical performance.
Highlights of Sora 2 from OpenAI
Realistic video generation
With Sora 2 from OpenAIIt is now possible to produce highly realistic videos in a matter of seconds. The AI now incorporates a better understanding of physics, enhanced fluidity and more precise management of human movements.
Integrated synthetic voice
The application adds an AI-generated voice, imitating the user with uncanny realism. An innovation that raises as much enthusiasm as it does fears about the rise of deepfakes.
Cameo" functionality
This is one of the big announcements: the possibility of integrating one's face - or that of a friend with their permission - directly into an AI video. These "cameos" transform a photo into a credible deepfake, opening the way to playful uses... but also to potential abuses.
OpenAI's Sora 2 takes on TikTok and YouTube
The arrival of Sora 2 from OpenAI comes against a backdrop of strong competition. YouTube launched new AI video generation tools in mid-September, and Meta unveiled "Vibes", an AI video feed integrated with Meta AI. But OpenAI wants to go one step further: offer a social network where 100 % of the content is artificial.
This strategy aims to transform Sora 2 from OpenAI as a credible alternative to TikTok. The videos generated, limited to 16 seconds at launch, follow the addictive vertical format, while offering unlimited creativity.
A fascinating but controversial tool
The enthusiasm generated by Sora 2 from OpenAI is accompanied by legitimate concerns. In an age of fake news and deepfakes, a mass-market application for producing ultra-realistic videos poses a clear risk of misinformation.
OpenAI tries to reassure by explaining that the faces of celebrities are forbidden, and that moderation is "conservative". But there's a fine line between creativity and manipulation.
Comparative table of competitors
Platform | Main function | IA specificity | Positioning |
---|---|---|---|
Sora 2 from OpenAI | Video social network 100 % IA | Realistic deepfakes + synthetic voice | New media |
TikTok | Video sharing short | Recommendation AI | Worldwide network |
YouTube (IA tools) | IA video generation and editing | Integrated creative tools | Hybrid platform |
Meta Vibes | Sharing videos generated by Meta AI | Integrated feed in Meta AI | Social extension |
What we think
Sora 2 from OpenAI marks a major milestone in the evolution of social networking. With a feed powered solely by artificial intelligence, the company is paving the way for a new type of media, both fascinating and disturbing.
OpenAI hopes to rival TikTok, but will have to convince on two fronts: the technical quality of its videos and user confidence in a context where misinformation is rife. One thing is certain: the Sora 2 experience could redefine our relationship with social networks and images.
Since 2016, ValueYourNetwork has been accompanying brands into the world of influencer marketing. With hundreds of successful campaigns and synergies created between brands and influencers, our expertise helps you anticipate digital revolutions. To find out more, click here, Contact us.
FAQ
Why is OpenAI's Sora 2 considered revolutionary?
OpenAI's Sora 2 is revolutionary in that it creates a video social network where 100 % of the content is generated by artificial intelligence. This totally changes the experience of traditional social networks.
How does OpenAI Sora 2's Cameo functionality work?
OpenAI's Sora 2 Cameo feature lets you insert your own face or that of a friend into an AI video, generating a realistic, interactive deepfake.
Is Sora 2 from OpenAI available everywhere?
No, OpenAI's Sora 2 is initially only available in the USA and Canada, before gradually opening up to other countries.
What's the difference between OpenAI's Sora 2 and TikTok?
TikTok relies on content created by users with the help of AI, while OpenAI's Sora 2 offers only videos generated entirely by AI.
Is Sora 2 from OpenAI free?
Yes, OpenAI's Sora 2 is free with a usage limit, but a Pro version will be reserved for ChatGPT Pro subscribers.
What risks does OpenAI's Sora 2 raise?
The main risk is misinformation via deepfakes, although the company claims to apply strict moderation and prohibit celebrity faces.
Who can use Sora 2 from OpenAI?
At present, only a few invited users in the USA and Canada can test OpenAI's Sora 2.
How long do videos generated by OpenAI's Sora 2 last?
Videos created by OpenAI's Sora 2 last up to 16 seconds, in a vertical format designed to compete with TikTok.
Is OpenAI planning an API for OpenAI Sora 2?
Yes, an API is planned in the coming weeks to enable OpenAI's Sora 2 to be integrated into other services.
Can I create voices with OpenAI's Sora 2?
Yes, OpenAI's Sora 2 incorporates an AI-generated synthetic voice, enabling the user's voice to be imitated in videos.