Discover the trends TikTok 2025 that will transform your content: surprise, engage and capture attention with these must-have strategies to boost your visibility.
Les réseaux sociaux évoluent à une vitesse fulgurante, et TikTok ne fait pas exception. Avec plus d’un milliard d’utilisateurs actifs par mois, cette plateforme continue de dicter les règles du jeu en matière de création de contenu. En 2025, de nouvelles tendances émergent, promettant de transformer la manière dont les utilisateurs s’engagent avec les marques et les créateurs. Voici un tour d’horizon des 6 grandes tendances TikTok 2025 à suivre pour rester au sommet.
The surprise effect: captivate by the unexpected
Among the TikTok trends of 2025, the surprise effect occupies a prominent place. The “Oops, I Flipped the Camera” format perfectly illustrates this idea. This trend is based on a humorous and unexpected reversal of the camera, generally accompanied by a comical or exaggerated message.
Imagine an opening sequence that makes a bold statement or a trivial situation, followed by a deliberate “mistake” that reveals something absurd or surprising. This trend has been successfully exploited by brands like Sony Pictures UK, who used this format to promote their film Kraven the Hunter. This engaging style captures attention within seconds and invites viewers to share and comment.
Why does the surprise effect work?
- Fast and impactful: perfect for a audience to reduced attention span.
- Universal: Adapts to various sectors, whether products, services or personal ads.
- Viral: Humor and emotion are powerful drivers on TikTok.
#Yapping: speaking with passion to create connections
Another TikTok 2025 trend, #Yapping consists of a passionate, often humorous monologue on a given topic. This format is ideal for conveying information while capturing attention with an authentic and exaggerated tone.
Creators use it to defend an opinion, share an anecdote or extol the benefits of a product. For brands, it’s a unique opportunity to present their services in an engaging way while stimulating interactions. Viewers love to react to what people say, whether by agreeing or providing a counterpoint.
How to exploit #Yapping?
- Present your products : Use this format to detail the benefits of your offers with passion.
- Target a specific audience : adapt the tone and content to resonate with your audience.
- Encourage engagement : ask questions or invite reactions.
The “chill guy”: the art of lightness
Inspired by the famous meme “This Is Fine,” the “chill guy” presents important situations in a relaxed manner. This contrast between the seriousness of the subject and the lightness of the tone naturally attracts viewers.
Brands can use this approach to announce launches or promotions in a fun and non-intrusive way. For example, a major announcement like a new product release can be presented with a casual attitude, capturing attention without coming across as too salesy.
Why choose the “chill guy”?
- Relaxation and humor: ideal for breaking the ice with your audience.
- Simplicity: an easy to achieve, yet effective format.
- Humanize the brand: show a more accessible and relatable side.
“I wasn't sad, I just needed…”
Another TikTok 2025 trend is based on emotional storytelling. Videos begin with a melancholic scene and then reveal a positive solution, often related to a product or service.
This format taps into human emotions, creating a strong connection with the viewer. A wellness brand could, for example, show a stressed person transformed by a relaxing bath and scented candles. The idea is to position your products as solutions to common problems.
Key points of this trend:
- Playing on emotions: arousing empathy.
- Creating relatable videos: Connecting to universal experiences.
- Offer a clear solution: Show how your brand can improve everyday life.
Les versus: opposing for better engagement
Comparing opposite behaviors is one of the major TikTok trends of 2025. The concept of “versus” highlights two extremes of personality or lifestyle, often presented in a humorous way.
For example, a travel agency might illustrate an ultra-organized traveler versus an impromptu adventurer. This type of content naturally invites viewers to relate and share with their friends.
Benefits of versus :
- Generate reactions: spectators like to find themselves in the scenarios presented.
- Adaptable format: suitable for different business sectors.
- Create buzz: Sharing is encouraged by the humorous and relatable dimension.
ASMR: the sensory experience
ASMR videos continue to dominate TikTok in 2025. Whether it’s showing how you package your products or capturing relaxing sounds, this format attracts an audience looking for calming and authentic content.
E-commerce brands can capitalize on this trend by showing behind-the-scenes footage of their business. For example, the sound of wrapping paper rustling or products being placed in a box can be captivating for subscribers.
Why does ASMR work?
- Reassuring: gives an impression of quality and care.
- Encompassing: Provides an immersive experience.
- Universal: Suitable for a wide variety of industries.
What you need to remember
TikTok trends for 2025 aren’t just about being trendy; they’re about strategic opportunities to captivate your audience and grow your influence. Whether you embrace the element of surprise, the humorous tone of #Yapping, or the serenity of ASMR, the key word is authenticity.
So, what are you waiting for to integrate these TikTok 2025 trends into your content strategy? Share your experiences in the comments and discover our other articles to continue innovating and captivating your audience