All about influencer campaigns

UGC Campaign 2026: methods, examples, KPIs, and best practices for turning customers and creators into high-performing social proof. UGC Campaign 2026 refers to a strategy that uses content created by customers, communities, or specialized creators...

Sephora reveals its star influencer team for 2026: profiles, social strategy, beauty formats, and impact on TikTok and Instagram. Sephora reveals its star influencer team for 2026 with a clear logic: bring together profiles capable of testing, explaining...

The utility niches of influencer marketing are, paradoxically, among the most effective and least discussed segments of the industry. TV services, weather, horoscopes, practical information, everyday services — these categories never make the headlines at conferences …

Visit influencer marketing in the family and parenting sphere has seen one of the most dramatic and most debated transformations of the decade. The momfluencer category exploded between 2018 and 2022, driven by brands’ interest in …

Influencer marketing in the legal world is probably the most constrained segment of the industry and, paradoxically, one of the most promising. Lawyers, firms, and legal advisory players operate under strict ethical rules that heavily limit what they …

Visit influencer marketing in the travel industry is one of the few segments that has maintained sustained growth between 2020 and 2026, despite the pandemic that had paralyzed it for eighteen months. The return of international tourism, the emergence of new forms …

Influencer marketing in the employment, training, and career sphere has undergone a quiet but profound transformation since 2020. The pandemic accelerated the professionalization of creators on LinkedIn, the explosion of remote work reshuffled the recruitment landscape, and the …

The wellness, beauty, and fitness verticals make up one of the largest spending blocs in influencer marketing global for nearly a decade. The creators of these worlds have amassed massive audiences, brands are investing significant budgets, and innovations …

Financial influencer marketing entered a phase of forced maturity between 2022 and 2026. The scandals involving undisclosed crypto promotions, sanctions against several influencers for unauthorized financial advice, and the tightening...

Influencer marketing in the gaming world saw a sharp shift between 2021 and 2026. The speculative bubble around esports deflated, several major organizations disappeared or consolidated, top streamers’ rates corrected, and brands …

Decor, food, and lifestyle creators have, in just a few years, become one of the most sought-after segments for brands — and paradoxically one of the hardest to activate effectively.

The landscape has evolved far beyond the classic pair "…

Engagement on social networks is entering a more demanding phase: views and shares are up, while comments are down on several platforms. Between massive benchmarks, the rise of passive engagement, the growing weight of search...

Declining engagement on Instagram and LinkedIn is reshaping the priorities of brands, designers and marketing teams. Between audience fatigue, format saturation and the rise of more conversational platforms, some networks...

Ugc, creators and ambassadors: three levers that are often confused, even though they do not have the same objectives, production rules or indicators. Clarifying these roles avoids diluted budgets, inconsistent briefs and content that...

UGC video is establishing itself as the most credible format for convincing without "advertising": it uses the codes of the networks, reassures through social proof, and feeds performance, from advertisements to product pages. Brands are now moving forward on a...

Transforming a familiar face into a lever of influence requires more than a contract and a few posts. Between the transfer of affection, perceived credibility, and the cultural codes of the platforms, celebrity marketing now hinges on strategic precision and quality.

Social networks and events: to attract, engage and convert, every publication must accompany the audience before, during and after the big day. From short videos to lives, from personalization to analytics, a sequenced strategy transforms a simple...

Teen safety on Meta, TikTok and Snap: understand current risks, decipher platform responses and identify concrete actions to reduce 11-17 year-olds' exposure to dangerous content, cyberharassment and risky contacts....

Oakley's collaboration with Meta in the 2026 Super Bowl ad promises a game-changer: a commercial conceived as a social experience, creators at the heart of the storytelling, and performance measurement closer to the field. Beyond the "big screen" effect, the real stakes are...