Breaking into TikTok in 2025 is still possible! Discover the best strategies to explode on the platform: trends, algorithms, collaborations and viral content.
There's no escaping it: TikTok is everywhere. Whether it's your friends, your colleagues, or even your little cousin who just published his first video, everyone is getting involved. But where you feel it the most is with your competitorsOne by one, companies are jumping at the chance and trying to break through on TikTok to enjoy a massive visibility.
If you are here, it is because you are asking yourself the same question: Is it still possible to make it on TikTok in 2025? The answer is yes. And not just for established influencers and brands. TikTok's algorithm is designed to give new creators a chance, provided you follow certain strategies.
You want create a community, gain subscribers and increase the visibility of your business ? Visit the best strategies for break through on TikTok and explode your notoriety.
Break through on TikTok: there's still time in 2025!
If you think it's too late for break through on TikTokthese statistics should make you change your mind:
- Users pass approximately 24 hours per month on TikTok.
- 90 % of users open the application every day.
- The platform includes over 1 billion monthly active users.
- 30 % Gen Z Members use TikTok to discover products and services.
In other words, TikTok is booming and it remains room for new designers and brands. But then, how can you stand out from the crowd and break through on TikTok ?
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Understanding the TikTok algorithm to maximize your visibility
Making it on TikTok means above all understand how its algorithm works. The latter highlights videos based on multiple criteria, notably :
- The commitment the likes, shares and comments boost your video.
- Video information : the algorithm analyzes hashtags, captions and music used.
- User preferences The following factors influence content recommendation: location, language and viewing history.
Tip: The more interactions a video receives quickly, the more likely it is to be pushed to the famous page " For you " and reach a maximum number of viewers.
Follow trends to break through on TikTok
The trends on TikTok are ephemeral but powerful. It is therefore crucial to be reagent and create content linked to current trends.
How do you identify TikTok trends?
- Spending time on the platform : the tab " Discover " shows you what's hot right now.
- Using the “Trend Discovery” tool from TikTok to see popular music, hashtags and videos.
- Analyze popular hashtags as #trendalert, #newtrend and #pourtoi.
- Follow the news and adapt your videos according to the current buzz.
Example At the World Cup, Brands have capitalized on football to create viral videos.
Collaborate with influencers to boost your notoriety
Working with influencers is a great strategy for break through on TikTok quickly. These creators have already an engaged community who can discover your brand through them.
Why bet on nano-influencers?
If you don't have a big marketing budget, start with visit nano-influencers (less than 10,000 subscribers). Their audience is often more committed, which can generate more interactions and a better return on investment.
Example: Haribo launched the #MaoamChallenge in 2019 with influencers, generating 500,000 views and an engagement rate of 20 % !
Create original and engaging content
On TikTok, creativity prevails. For break through on TikTok, you have to create videos that capture attention from the first seconds.
Ideas for formats that are a hit:
- Educational videos Tips, tutorials and hacks.
- Challenges : create your own challenge with a unique hashtag.
- Funny videos : plays on self-mockery or absurd situations.
- Musical trends uses popular sounds to maximize your reach.
Example: Ryanair blew up on TikTok in personifying his planes with an ironic and humorous tone. Result: millions of views and a loyal audience.
Encourage interaction to boost engagement
The commitment is essential to break through on TikTok. Plus your community comment, share and like, the more the algorithm pushes your videos.
How to encourage interaction?
- Ask questions in caption to encourage responses.
- Add a CTA (Call To Action) like “Comment if you too…”.
- Respond to comments in video to generate even more interactions.
- Participate in your subscribers' challenges to strengthen the bond with them.
Take care of the quality of your videos
A video of good quality captures better attention and makes you stand out from the crowd.
Elements to be treated:
- Good brightness (natural or with a ring light).
- Clear sound (avoids background noise).
- Dynamic editing with fast cuts and attractive visual effects.
- An eye-catching miniature with a visible title and bright colors.
Example: Video editing master Zach King creates impressive illusions that have earned him a reputation millions of views.
Post regularly to keep an active audience
TikTok favors accounts that publish frequently. For break through on TikTokyou need be constant.
How often to post?
- 3 to 5 videos per week minimum.
- Test different schedules to see when your audience is most active.
- Plan your content in advance to avoid inspiration failures.
Example: Sephora posts several videos per week with tutorials and product demonstrationswhich allows him to stay ahead of beauty trends.
Monetizing Your Audience After Breaking Through
Once you have managed to break through on TikTok, several options are available to you for monetize your content :
- The TikTok Creator Fund : earn money based on your views and commitment.
- Brand partnerships : offers sponsored content.
- Product sales Start your own e-commerce business.
- Live donations : your subscribers can send you virtual gifts.
Breaking through on TikTok, an opportunity to seize!
Drilling on TikTok in 2025 is always possible, provided that understand the algorithm, follow trends and create engaging content. By applying these strategies, you maximize your chances of achieving thousands, even millions of views.
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