Discover the " AI Studio" from InstagramThe new "AI" feature allows creators to design AI versions of themselves and enrich their interactions. Currently being tested in the U.S.

Discover how TikTok innovates with "streaks", redefining social interaction. Explore the challenges of engagement and authenticity on this platform!

Find out how Generation Z uses social networks in France, and compare their behavior with that of other generations.

Discover Facebook's predictions and possible evolutions in 2024. Get ready for technological changes and new influencer marketing strategies.

Find out how to exploit BeReal for brands: a comprehensive guide to authentic marketing and audience connection. Innovations and strategies revealed.

BeReal stands out for its unique approach focused on authenticity and real-life moments, far ...

Discover how balancing quality and quantity determines the success of your strategy influencer marketing. Insights to optimize your approach.

As influencer marketing continues to gain ground, you're constantly faced with a crucial dilemma: whether ...

Discover how 21 Buttons has become the must-have app for fashion and beauty influencers, revolutionizing online shopping.

In fashion and beauty, one app is emerging as the preferred platform for influencers: 21 Buttons. This app has captivated ...

Discover how Influence Marketing can propel your brand internationally, overcome cultural barriers and maximize reach.

Today, using the power of Influence Marketing to expand your brand internationally is an essential strategy. This approach makes it possible to reach ...

Discover influencers like Léna Situations and Squeezie at the Cannes Film Festival 2024. The prestige of cinema meets the power of social networks! #Cannes2024

On the eve of the 77th Cannes Film Festival, anticipation reaches a fever pitch with the announcement ...

Discover the impact of influencer marketing in sport, its strategies, successes and challenges through a comprehensive analysis of trends and opportunities.

Influence marketing is redefining communication and promotion strategies in the sports sector, in the face of ...

Find out how social networking addiction takes hold of our attention and impacts our daily lives, mental health and well-being.

Today, technology plays a predominant role in our daily lives, and addiction to social networks has become an alarming phenomenon. The ...

Discover the key distinctions between bloggers and influencers: platforms, goals, interactions, and more, to understand their crucial role in the digital marketing.

Discover the fundamental distinctions that separate the blogger from the influencer. Both roles have an impact on the ...

Find out how Threadsdeveloped by Meta, is redefining the social networking landscape by surpassing X in the U.S., promising major changes in the sector.

The emergence of Threads as the new titan of the social networks in the United Statesexceeding X (formerly ...

Discover how Instagram's algorithm is evolving to favor creators. Key changes and strategies for adapting and shining on the platform.

A major evolution is coming to Instagram, a change that could transform the way content is shared and discovered ...

Discover how authenticity transforms influencer marketing, building trust and loyalty between brands and consumers for successful campaigns.

Authenticity stands out as the revolutionary spearhead of influencer marketing, your ability to discern authenticity in influence campaigns...

Discover the world of Carla Ginola, an influencer who advocates authentic elegance in the fashion world, an inspiration for those who seek to be real.

In the French influencer landscape, each personality shines with her own unique style and ...

Find out how content creators mark a historic development by carrying the Olympic flame for Paris 2024, symbolizing the union of generations in the digital age.

This year, ahead of the long-awaited opening of the Paris 2024 Olympic Games, ...

Discover Léna Situations' unique lifestyle and how her authenticity and vision of fashion inspire and positively influence the digital world.

Personalities like Léa Elui and Marie Lopez, Nabilla Vergara, Léna Situations, Juju Fitcats and Booshra.Mamad se ...

Discover how Instagram is revolutionizing the Reels experience with its innovative 'Clear Mode', offering distraction-free immersion.

Today it's essential for platforms like Instagram to stay at the forefront of innovation to keep their users engaged. At this ...

Discover the new Responsible Influence certificate launched by the Netherlands to promote a influencer marketing ethical. With the support of major brands and already 340 certified designers.

In an ongoing effort to promote more ethical and responsible influencer marketing, ...

Find out why regulating influencer marketing is crucial to avoid dominance on the Internet, and how to ensure transparency and ethics.

In a context where influencer marketing is growing exponentially, a crucial question arises as to the ...

Discover how to launch a brand ambassador program in 5 steps to transform your marketing strategy and increase your visibility.

In an increasingly saturated business environment, establishing a distinctive brand presence is crucial. An ambassador program ...

Find out how micro-influencers are transforming niche marketing thanks to their authenticity and commitment. A strategic asset for brands.

In these days of unprecedented advertising saturation, your brand is constantly looking for innovative ways to ...