Why is TikTok still dominating social networks in 2025? Discover the incredible figures behind its global success.
TikTok continues to impress in 2025, with ever-growing popularity despite numerous controversies and ban threats. But why is TikTok still dominating the world in 2025? These numbers will shock you! Discover all the key statistics and secrets behind TikTok's meteoric success in this detailed article.
TikTok by the numbers: undeniable global domination
Why is TikTok still dominating the world in 2025? First, thanks to its particularly efficient algorithm. In February 2025, the app reached an impressive milestone with 1.59 billion active users worldwide. Its presence now extends to 155 countries and is available in 75 languages, demonstrating unparalleled international expansion.
Another notable finding is that TikTok was the most downloaded app worldwide in the first quarter of 2023, even surpassing Instagram. In 2024, it still held the second place worldwide, a testament to its consistent performance and ability to retain users.
TikTok Numbers: How Much Time Do Users Spend on the App?
Why does TikTok still dominate the world in 2025? User engagement is a key answer. On average, a global user spends approximately 34 hours and 56 minutes each month on TikTok, opening the app 358.8 times per month. This colossal figure demonstrates the platform's addictive power.
In France, engagement is even more impressive: the average user spends 38 hours and 38 minutes per month on TikTok, and opens the app 298.4 times each month. This data places TikTok ahead of all its direct competitors in terms of hours spent on the app.
Which countries will be the biggest TikTok users in 2025?
The countries with the largest number of users reveal the app's global reach. The United States remains in the lead with 136 million users over the age of 18, followed by Indonesia (108 million), Brazil (92 million), and Mexico (85 million). This diverse geographic distribution explains why TikTok still dominates the world in 2025 and continues to expand its influence.
TikTok's spectacular financial impact
Why does TikTok still dominate the world in 2025? Beyond its users, the platform's economic power is a compelling argument. In 2023, TikTok generated an estimated global revenue of $16.1 billion. In the fourth quarter of 2024 alone, users spent $1.123 billion directly on the app.
According to Dan Ives, an analyst at Wedbush, TikTok's potential value could reach $300 billion, a spectacular figure justified by the exceptional efficiency of its algorithm, which attracts ever more advertisers and active users.
Why does TikTok continue to attract so many users in France?
In France, TikTok has enjoyed phenomenal success since the 2020 lockdowns, becoming the fifth most downloaded app on the App Store in 2024. Today, 39.2% of French internet users aged 16 to 64 are active on TikTok, and nearly 10% consider it their favorite social network.
This success is due in part to the near-perfect parity of male and female users, as well as TikTok's innovative approach to entertaining and viral content.
The most popular content on TikTok in 2025
Why does TikTok still dominate the world in 2025? The answer also lies in the diversity and effectiveness of its content. The hashtag #FYP (“For You Page”) remains the most popular, highlighting the app’s unique recommendation power. Users primarily view entertaining content (79.6 %), research brands and products (51.1 %), and follow the news (43.7 %).
This ability to blend entertainment and practical information makes TikTok an essential platform for all types of content.
The most influential TikTok accounts of 2025
TikTok's most-followed accounts boost the platform's notoriety and appeal. In 2023, Khaby Lame dominated with 162.4 million followers, followed by Charli D'Amelio (155.6 million) and MrBeast (107.2 million). These influencers play a vital role in engaging and maintaining user interest.
The future of TikTok: a promising future?
With continued growth and ever-more impressive numbers, TikTok is far from slowing down. Why is TikTok still dominating the world in 2025? Because its unique model of combining a powerful algorithm, captivating content, and an engaged community remains unmatched.
So, what do you think about TikTok's meteoric rise in 2025? Share your thoughts in the comments and learn more about the latest social media trends.
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