Buy concert tickets online with TikTok

Since its emergence, TikTok has established itself as an essential platform in the world of music. By integrating musical extracts into its videos, it has revolutionized song discovery, providing a unique springboard for thousands of artists, from the UK to Australia. This musical influence has been consolidated through strategic partnerships with major players in the music industry. streaming like Spotify or Amazon Music, giving users instant access to their favorite tracks. In 2024, TikTok reaches a new milestone with the launch of integrated concert ticket sales, thanks to a major partnership with Ticketmaster and Eventim Spain. This feature revolutionizes traditional ticketing by allowing purchases to be made directly in the application, eliminating the tedious steps of searching and redirecting.

Following successful tests in the USA, this option is now available in over 20 countries, including key markets such as France, Germany, Belgium, Italy, Switzerland and many others, right up to the far reaches of New Zealand. Visit users benefit from a purchasing process simplified to just a few clicks, while the artists are using this channel to boost their global visibility. This seamless integration places TikTok in the global dynamics of digital ticketing, in the face of giants such as Ticketmaster or Eventim. It represents a real turning point for events live, already measuring over 2.5 billion views on videos using this new option.

Country	Availability of TikTok ticketing functionality
UNITED STATES	Initial test, currently in place
France	Full deployment
United Kingdom	Available
Germany	Available
Spain	Partnership with Eventim
Canada	Available
Italy	Available
Australia	Available
Belgium	Available
Netherlands	Available

TikTok concert tickets: the connected music ticketing revolution

TikTok's transformation in the ticketing business is based on rapid geographic expansion and seamless technological integration. Visit users no longer need to leave the platform to buy ticketsThis considerably simplifies the purchasing process. This breakthrough is crucial in a context where mobility and speed are paramount for the majority of fans, who are often young and accustomed to consuming on their mobiles. The partnership with Ticketmasterthe global ticketing giant, and with Eventim in Spain, guarantees a secure, reliable and fraud-free experience, reinforcing buyer confidence.

Thanks to this solution, more than 75,000 certified artists can integrate purchase links directly into their videosstories or other publications. Niall Horan, DJ Snake, The Kooks and Burna Boy have all adopted this feature to give their fans immediate access to their favourite stories. concerts. This sales strategy enables instant promotion and direct interaction with audiences, putting an end to traditional ticketing intermediaries.

• Simplified ticket acquisition without leaving the application

• Partnerships with reliable players such as Ticketmaster and Eventim

• Direct promotion by artists via their TikTok content

• Available in over 20 countries, including FranceGermany and the United Kingdom

• Enhanced transaction security

TikTok advantage	Benefits for artists	Benefits for fans
Viral post with integrated purchase link	Instant promotion & increased visibility	Quick & easy mobile purchasing
Integrated purchasing process	Centralized sales management	Simplified user path
Collaboration with Ticketmaster	Ticket reliability & anti-fraud protection	Guaranteed authentic banknotes & enhanced security

How TikTok is transforming concert ticket purchasing through its partnership with Ticketmaster and Eventim Spain

The synergy between TikTok and Ticketmaster is a major step forward for the music and entertainment industry. This partnership enables TikTok to offer an innovative feature that links creative content and physical tickets. The user views a video of a touring artist, sees an integrated purchase button, and can finalize the transaction via an internal browser without ever leaving the TikTok site.application. This rapid integration adapts to all user profiles, whether they're new to the digital world or well-versed in it.

The decision to work with Ticketmaster, the world's leading ticketing company, ensures exemplary service quality, efficient customer support and clear procedures for managing returns and refunds. In Spain, the partnership with Eventim reinforces this offer, by facilitating access to events from concerts and festivals to plays and shows.

• Display of a buy button on videos by certified artists

• Smooth redirection to the official ticketing site via integrated browser

• No installation required, everything takes place within TikTok

• Guaranteed ticket authenticity thanks to partner platforms

• Access in France, Germany, Canada, Mexico, UK, Ireland, Austria, Belgium, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Sweden, USA

According to music industry expert Michael Kümmerle, this model facilitates a "fusion between promotion and sales", making each clip more than just content: a genuine transactional channel. This phenomenon benefits both headliners and emerging talents, who can take advantage of TikTok's precise advertising targeting and exceptional virality reinforced by a sophisticated algorithm.

How TikTok concert tickets work for artists and fans

The arrival of this new functionality is a win-win situation for all those involved in the entertainment industry. More than 75,000 artists already use it to promote their products concerts in an interactive environment. The primary advantage lies in the ability to transform the commitment of a video in immediate purchase, avoiding the loss of interest due to overly complex or lengthy purchasing paths.

For artistsAccess to centralized sales management via TikTok enables real-time monitoring of performance and adjustment of promotional campaigns. At the same time, TikTok's worldwide reach guarantees borderless visibility, essential in a world dominated by the globalization of music.

• Direct promotion via videos, stories, and publications

• Simplified ticket sales management via a single platform

• International visibility and amplification thanks to the TikTok algorithm

• Greater opportunities for emerging artists

• Fewer intermediaries, higher ticket margins

For artists	For fans	For industry
Direct, targeted promotion from TikTok	Fast, secure purchasing	Improved sales and global visibility
Real-time sales tracking	Guarantee of banknote authenticity	Reducing fraud through official platforms
Access to a wider global audience	Algorithm-driven personalized recommendations	Innovation disrupts traditional ticketing

For usersthis functionality is synonymous with comfort and safety. Indeed, collaboration with leaders such as Ticketmaster secures all transactions and guarantees the authenticity of tickets, thus protecting against fraud. The diversity of events accessible via TikTok is not limited to concerts Festivals, plays, sporting events and exhibitions are also integrated, adding to the overall appeal of this digital ticketing service.

The purchasing process is designed to be as seamless as possible. The user simply clicks on the purchase button visible in the video, then is redirected to the official site in a browser integrated into theapplication. This intuitive course is designed for all profiles, even the less technical. By combining virality, movement and engagement, TikTok puts the user experience at the heart of the process.

• Convenience and speed: purchase in just a few clicks

• Enhanced security with Ticketmaster and Eventim

• Guaranteed authenticity of tickets

• Algorithm-driven personalized event discovery

• Access to a wide variety of cultural and sporting events

This innovation redefines the role of social networks in ticketing. Unlike other applications that have attempted to integrate sale TikTok stands out for the power of its algorithm and its ability to create viral, engaging and dynamic content. Recent successes by artists such as Michael Kümmerle, Shania Twain and even the Guy2bezbar phenomenon fully illustrate the effectiveness of this model, which combines artistic staging and real-time sales momentum.

Concrete benefits and integrated purchasing process for TikTok concert tickets for an optimal user experience

The benefits of integrated ticketing are manifold. For artistsThis model eliminates several intermediaries, simplifies management, and enables targeted communication with their community. The model cuts out several intermediaries, simplifies management, and enables targeted communication with their community. These advantages apply equally to established figures and emerging talents, who can take advantage of TikTok's natural virality to boost their brand awareness and fill their budgets. concerts.

Visit usersThe simplicity of the process encourages impulse buying and considerably reduces the risk of fraud. The guarantee offered by Ticketmaster is a guarantee of confidence, all the more appreciable when the purchase is made on a cell phone, often on the move. This feature also contributes to the discovery of new eventsThis is achieved through content targeted to individual tastes and habits, optimizing the overall experience.

• Intuitive, integrated purchasing interface

• Security and authenticity guaranteed by Ticketmaster

• TikTok algorithm for personalized event promotion

• Support for artists through direct, real-time promotion

• Access to a wide range of shows, from theater to festivals and sporting events

The purchasing process can be summed up as follows:

• The user discovers a video of a certified artist with a visible buy button.

• He clicks on this button, which opens a browser integrated into TikTok.

• It is directed to the official ticketing site (Ticketmaster or Eventim) to select places and finalize the transaction.

• The ticket is sent directly via a secure digital medium.

This concise sequence guarantees a frictionless experience, reinforced by strict security protocols, and promotes a successful sale. This innovative approach places TikTok in a unique position at the heart of the music and events chain, now competing with specialist platforms.

Stage	Description	Key benefit
Discovery	Viewing a video with a buy button	Direct engagement via viral content
Click to buy	Redirection to official website via integrated browser	Fluidity and simplicity
Selection & payment	Choosing and finalizing secure seating	Security and confidence with Ticketmaster
Receipt of ticket	Authenticated digital transmission	Guaranteed authenticity & speed

This connected ticketing service adopts the best of mobile technology and the digital marketing for the music industry, while meeting the expectations of modern fans who are always on the lookout for simplicity.

FAQ

• How do I buy a concert ticket on TikTok?
  When a video of a certified artist displays a purchase button, simply click on it and finalize the transaction via the integrated browser thanks to the official ticketing service such as Ticketmaster.

• Which countries can use this feature?
  More than 20 countries, including France, Germany, Spain, USA, UK, Canada, Italy, Belgium and many others, benefit from this feature.

• Are tickets purchased on TikTok secure?
  Yes, thanks to our partnership with Ticketmaster and Eventim, all transactions and tickets are secure and authentic, limiting the risk of fraud.

• What types of events are available for purchase?
  In addition to concerts, users can purchase tickets for festivals, plays, shows, sporting events and exhibitions.

• Which artists are already using this feature?
  Names like Niall Horan, DJ Snake, The Kooks, Burna Boy, as well as emerging talents, have integrated this option to sell their tickets directly on TikTok.