True ambassadors of modern running, female content creators specializing in running are establishing themselves as essential pillars of digital influence in 2025. Through authenticity, creativity, and storytelling, they decipher trends, motivation, and well-being for an increasingly engaged community. This ranking highlights ten female profiles who have transformed their passion for running into a remarkably inspiring positive impact on social media and offline.
The world of running has long been dominated by strict performance, but today, female content creators are reinventing the rules. They bring together thousands of enthusiasts, whether they're beginners looking for advice, seasoned runners seeking exploits, or fans of motivational storytelling. The top 10 presented here showcases unique journeys, where kindness, authenticity, and creative innovation intersect. Here's an overview of these women who are shaking up the world of running in 2025.
How Female Running Content Creators Are Transforming the Sports Ecosystem in 2025
The visibility of female content creators in running has continued to grow, initiating a profound structural shift in the way women approach running and sport. Far from being mere advertising showcases on Instagram or TikTok, these women embody a new way of experiencing and sharing sport, advocating for accessibility, diversity, and sisterhood. Their influence extends far beyond social media: they motivate, democratize, and support the adoption of an active lifestyle for all.
Their strength? A unique ability to combine storytelling and technical expertise, while giving pride of place to authenticity. Gone are the days of simple training summaries or impersonal advice. Now, each post resembles a veritable mini-series: a tale of marathon preparation, a sports trip, an exploration of the links between the mind, nutrition, and performance, or even reflections on the vulnerability of athletes. It's not uncommon to see creators like @charlottemartn transform their preparation for Paris into a collective adventure, or @joggeuse_ share without filter her struggles and successes on Europe's most legendary trails.
The phenomenon is part of a global dynamic where influence takes on an entrepreneurial dimension. According to this analysis, female creators must compete in ingenuity to monetize, diversify and initiate collaborations with brands (sometimes in the luxury world, but also via food or sports partnerships). The direct relationship established with communities encourages loyalty while making the sport more accessible. The figures speak for themselves: the fan base of women's running on social networks increased by 24 % between 2024 and 2025, reinforcing the central role of these creators.
- Immersive storytelling: sharing mental preparation, injuries, victories, doubts.
- Transversality: associations with lifestyle, cuisine, entrepreneurship, ecology or inclusion.
- Technical expertise: equipment presentations, posture analyses, personalized advice.
- Interactivity: live sessions, FAQs, creation of collective challenges.
| Added value | Concrete example |
|---|---|
| Community motivation | Weekly running challenges and progress sharing |
| Accessible pedagogy | Step-by-step videos on choosing shoes or running plans |
| Innovative partnerships | Collaborations with ethical or local brands |
The engagement generated by these creators is considerable: they demonstrate that running has its place in the creative industries and in the sphere of general well-being. Their impact is also visible in the rise of new content formats, such as Instagram edits, which allow even more expressiveness, or on the emergence of intense debates around subjects such as inclusivity, mental health (see the debate on the SkinnyTok) or transparent monetization of content.
Their ability to combine authenticity, sharing, and sporting expertise creates bridges between individual inspiration and collective dynamics, where each runner finds their place. This dynamic, now fundamental, will be explored in more depth in the following selection, highlighting the profiles to watch this year and the success mechanisms they implement.
Top 10 Running Content Creators to Follow This Year
The landscape of female running designers in 2025 offers a wide range of personalities and styles. While some focus their content on pure performance, the majority broaden the perspective: practical advice, personal stories, technical analyses, debates on inclusivity… Their profiles illustrate the evolution of audience expectations. Here are the top 10 designers to know to keep up with trends, progress, or get inspired:
- @charlottemartn: A Breton living in Lisbon, she transforms each race preparation into a collective saga and broadcasts brilliant video portraits of experienced athletes, while sharing her daily life in Portugal. Her specialty: the human behind the performance.
- @joggeuse_: As authentic as she is energetic, this creator shares the realities of running without taboos—injuries, progress, success. Her direct access to the classics: the Paris Marathon, SaintéLyon, etc.
- @to.fourneau: Runner food lover, he combines the discovery of local culinary specialties with the practice of sport, exploring bakeries and cultural circuits on each running outing.
- @alicebruns: Perseverance and self-deprecation are her trademarks, combining athletic challenges with existential reflections. The goal: inner transformation as much as physical.
- @oceaneandrea: Focuses on female growth, self-confidence, and inclusion. She builds a community around topics like injury management and personalized routines.
- @mathildedrg: Expert in session analysis, she democratizes monitoring tools to make the planning accessible and push to surpass.
- @kaatsup: His lifestyle-neuroscience approach integrates meditation, stress management and wellness-oriented training.
- @louis.menard: An insatiable adventurer, he takes his community off the beaten track (marathons, extreme trails) while tackling new formats (Hyrox, GR20-type challenges).
- @manon.fitrun: Running-health combination, focused on nutrition, recovery and injury prevention for female athletes.
- @laurafastfeet: Known for her group sessions and the creation of interactive challenges, she hosts community meet-ups and Regards & Mixtes fitness challenges each season.
| Name | Specificity | Featured Content | Key networks |
|---|---|---|---|
| @charlottemartn | Storytelling, athlete videos | Marathon preparation, portraits | Instagram, YouTube |
| @joggeuse_ | Authenticity, progression | Paris Marathon, Saint-Lyon | Instagram, TikTok |
| @to.fourneau | Running & Food | Bakery discovery | |
| @alicebruns | Challenges, self-deprecation | First marathons, failures | TikTok, Instagram |
| @oceaneandrea | Inclusion, women's advice | Injury management, routines | Instagram, TikTok |
| @mathildedrg | Technical analysis | Follow-up sessions, adapted plans | |
| @kaatsup | Neuroscience, well-being | Meditation, mental preparation | Instagram, YouTube |
| @louis.menard | Adventure, hybrid sports | Hyrox, GR20 | TikTok, Instagram |
| @manon.fitrun | Health, nutrition | Recovery, food | |
| @laurafastfeet | Community challenge | Meet-ups, mixed challenges | Instagram, TikTok |
Their diversity demonstrates the richness of the ecosystem. From a “foodie-runner” profile to a neuroscientific approach, including those that prioritize the collective or technical progress, the year 2025 confirms the rise of an influence that is at once expert, creative, and deeply human. This is reminiscent of the dynamics of the influence sector observed in parallel universes, such as French influencers on Instagram or the rise of French creators on TikTok.
Behind these career paths lies the economic and creative reality of the sector: monetization, campaign management, editorial innovation. Many of them regularly collaborate with innovative brands, like what this explores. the partnership between luxury brands and influencers or even the diversification of campaigns, such as food or wellness collaborations. Their successes inspire profiles all over the world, from Mexico to Spain, listed among others in international rankings creators.
Openness and challenges: towards total professionalization of running designers
At the heart of the trends of 2025, the professionalization of the influencer-running sector is reaching a decisive level. From now on, becoming a running content creator is no longer a hobby: video production, partnership management, optimization SEO, organizing meet-ups, launching podcasts or digital training programs… So many activities that require versatility, innovation and a robust influence strategy.
The rise of digital tools and artificial intelligence solutions is making content production increasingly professional: video editing, analytics, community targeting, and even creation of thematic YouTube channels are now within everyone's reach thanks to these advanced technologies. In addition, the proliferation of channels (Instagram, TikTok, YouTube, podcasts) requires a perfect mastery of digital codes to stand out in a rapidly expanding universe.
- Creation of multi-format content: Reels, stories, shorts, newsletters.
- Professional management of collaborations: contract negotiation, choice of alignment with brands in accordance with their values.
- International expansion: content dubbing, subtitling, bilingual creations.
- Adapting to societal challenges: speaking out on mental health, diversity and equality, commitment against network abuses or risky trends.
| Challenge | Strategy adopted | Expected result |
|---|---|---|
| Creative burnout | Editorial automation, team organization | Better work-life balance |
| Growing competition | Unique positioning, international co-creations | Increased visibility, audience loyalty |
| Regulatory developments | Respect for transparency, ethical partnerships | Strong and lasting brand image |
The challenges of professionalization affect both the strategy of female creators and their mental health: burnout is one of the most discussed threats in the creative economy, requiring solutions such as delegation or automated tools. New models of community engagement, such as local collectives or the networks of influence around the Côte d'Azur, also serve as laboratories for this transformation.
Ultimately, the year 2025 marks the rise of an ecosystem where these creators become at once inspirations, entrepreneurs, and trend setters. Thanks to them, running is establishing itself as a field of innovation and global influence, pushing the boundaries of digital and sport every day. Brands and agencies must now integrate these creators into their strategy, like the expert support offered by ValueYourNetwork in their multi-channel influencer campaigns. Valuing these talents means investing in a committed and sustainable community.
A leader in influencer marketing since 2016, ValueYourNetwork supports running content creators and brands in the success of their social media campaigns. With hundreds of projects successfully completed, ValueYourNetwork effectively connects influencers and brands by relying on unparalleled expertise and networks of inspiring creators. Boost your digital presence with a trusted partner: contact us.
FAQ: Top 10 Female Running Content Creators in 2025
How are the top 10 female running content creators determined in 2025?
The top 10 female running content creators in 2025 are based on an analysis of their authenticity, engagement, content diversity, and ability to build a real community around running. Each profile is evaluated based on the quality of their storytelling and their positive impact on the digital sports world.
What are the key trends for female running content creators in 2025?
Key trends include combining personal storytelling with athletic expertise, diversifying themes from lifestyle to nutrition, and incorporating discussions about inclusivity and mental health into running content.
How to follow the best female running content creators in 2025?
To follow the best running content creators in 2025, simply subscribe to their main accounts: Instagram, TikTok, and YouTube. They offer exclusive content, sometimes in collaborative formats or through specialized podcasts.
What are the benefits of collaborating with a running content creator?
Collaborating with a running designer provides access to an engaged community, increases brand visibility, and humanizes the message. Collaborations also allow for more authentic communication tailored to the current expectations of athletic consumers.
What role does authenticity play in the success of female running designers?
Authenticity is central to the success of running designers: it builds subscriber loyalty, inspires brand trust, and makes sport accessible to all by breaking the codes of perfectionism often associated with performance.
How are female running designers influencing the wellness and sports industry?
Female running creators are influencing the wellness and fitness industry by democratizing access to running, breaking taboos surrounding injuries and mental health, and offering routines tailored to the real needs of their communities.
What content formats are running influencers favoring in 2025?
In 2025, running influencers will be promoting short formats like reels, stories, and shorts, as well as long videos for more immersive stories or live interaction with the community.
What iconic collaborations between brands and running content creators will mark 2025?
Several collaborations marked by alignment with sporting ethics and editorial innovation appear in 2025, with partnerships between running designers and local brands, equipment manufacturers, or wellness brands, reinforcing the synergy between authenticity and performance.
Can you start running thanks to running content creators?
Yes, many running creators offer beginner programs, accessible tutorials, and answer questions via live streams or FAQs, promoting inclusion for everyone regardless of skill level.
How can ValueYourNetwork support female running content creators in 2025?
ValueYourNetwork supports running creators at every stage: strategy, campaign development, monetization and professionalization, by effectively connecting influencers and brands for impactful and ethical campaigns.