Find out how collaborative articles LinkedInpowered by AI and enriched by experts, redefine professional collaboration and boost your productivity. visibility
LinkedIn Collaborative Articles mark a revolution in the way experts share their knowledge and interact with the community professional. With the introduction of this innovative feature, LinkedIn is leveraging artificial intelligence and the expertise of its members to create rich and engaging content. Discover how this new feature is transforming the LinkedIn ecosystem and what it brings to professionals.
A new era of collaborative content
LinkedIn Collaborative Articles stem from a bold vision: to create conversation starters enriched by artificial intelligence, to which experts can add their own personal touch. This initiative allows the platform to develop more targeted and relevant content for its members.
The idea is simple but powerful: LinkedIn uses its AI to identify key topics related to different professions, then invites recognized experts to contribute. These professionals add their unique perspectives, real-life examples, and experiences, creating high-value content.
Each collaborative article starts as an AI-generated draft, developed with LinkedIn’s editorial team. Then, carefully selected experts are invited to enrich these contents. These contributions make the articles more lively and interactive while stimulating the conversation within the community.
LinkedIn's goal: to put AI at the service of experts
According to Sandrine Chauvin, LinkedIn's global editorial director, artificial intelligence plays a key role in this strategy. By targeting relevant topics and encouraging experts to participate, LinkedIn seeks to strengthen its positioning as a reference platform for quality professional content.
Dan Roth, LinkedIn’s editor-in-chief, points out that these articles aim to solve a major problem: it’s often harder to start a conversation than it is to participate in one. Collaborative articles therefore serve as a trigger, allowing professionals to come together around key topics, without barriers or constraints.
These contents cover a variety of topics, ranging from general topics, such as leadership or digital transformation, to very specific areas. This targeted approach makes it possible to cover a wide range of professions while remaining relevant to each segment.
Experts at the heart of the strategy
To contribute to LinkedIn collaborative articles, experts receive a notification inviting them to add their ideas. A dedicated section allows them to write a concise contribution (between 125 and 750 characters). This limit ensures clear and impactful interventions.
In return for their participation, these experts can obtain the prestigious “Community Top Voice” badge. This badge, which appears on their profile, is a distinctive sign highlighting their contribution and expertise in a specific field.
However, this recognition is not permanent. Valid for 60 days, the badge must be "renewed" through continued participation. In this way, LinkedIn encourages its members to stay active and continue to exchange ideas.
What are the benefits for members?
This initiative offers many benefits to professionals registered on the platform. First of all, LinkedIn collaborative articles allow members to strengthen their credibility by sharing their knowledge with a wide audience. This is an ideal opportunity for those who wish to position themselves as thought leaders in their sector.
Then, these articles promote increased visibility. By being cited in collaborative content, experts benefit from the exposure offered by LinkedIn through its algorithm. The articles are highlighted in the user feed, accompanied by a mention indicating the number of contributors.
Finally, participating in these articles creates unique networking opportunities. By sharing perspectives and interacting with other experts, members can expand their network and make valuable connections.
Limits but huge potential
Despite its many benefits, this feature is not without its limitations. Currently, it is accessible to a limited number of users, which could cause frustration among members wishing to participate. In addition, the limited duration of the “Community Top Voice” badges requires experts to participate regularly to maintain their status.
However, these LinkedIn collaborative articles represent a major step in the valuation of community contributions on a professional platform. By combining artificial intelligence with human expertise, LinkedIn demonstrates its ability to innovate while remaining focused on the needs of its users.
Share your experiences with LinkedIn collaborative articles. How do you see this new feature in your professional career?