Influencer news

Influencer marketing in 2026: measure the impact of creators on awareness, preference, engagement, and sales. Influencer marketing in 2026 is no longer managed with a simple screenshot of views or an isolated engagement rate. Brands are asking...

as creative transforms comments into creative assets: social formats, humor, AI, and influence to capture audience attention. as creative refers to an approach that is easy to understand but demanding to execute: using reactions, comments,...

Passive scrolling and Gen Z: understanding the new social binge-watching, its effects on attention, and brand strategies. Passive scrolling and Gen Z refers to a behavior that has become familiar: scrolling through videos, Reels, Shorts, or TikToks...

Kings League France 2026: why this format blending soccer, live content, and influence is attracting brands, creators, and young audiences. Kings League France 2026 attracts brands because it brings together three levers that are rarely aligned with such precision: sports, the...

Influencer Law 2026: written contracts, the €1,000 excl. VAT threshold, gifting, AI, and transparency. The rules to apply for brands and creators. Influencer Law 2026: the new rules for brand contracts are changing the way the...

Social media trends for 2026: formats, AI, engagement, and social search are already changing brand strategy. Social media trends for 2026 does not mean chasing every new development. The clearest shift comes from a move away from...

Fashion & UGC: how customers become influencers, inspire fashion purchases, and build trust on Instagram, TikTok, and e-commerce. Fashion & UGC refers to a very concrete evolution in fashion marketing: customers create photos, videos, reviews...

Something has shifted in how Australian players approach pokies. It happened gradually, but it’s obvious now. The era of being wowed by a new game just because it had cinematic animations or a dozen bonus modes has largely passed. What players talk about instead is...

Coachella: The must-attend event for influencers, an analysis of content strategies, brands, and creators at the California festival. Coachella: The must-attend event for influencers perfectly sums up the evolution of a festival born in music and now having become...

The influencer marketing market surpassed $35 billion in 2024 according to the most credible estimates, and projections for 2026 are approaching $45 billion. These figures are impressive, but they mask a more complex reality: …

Fair payment for the press is back at the heart of public debate, with a parliamentary offensive targeting Google, Meta and other platforms. Between neighboring rights, data transparency and increased power for Arcom, MPs are seeking to transform a...

E-commerce: AI still plays the role of virtual assistant in the shopping experience. Between product discovery, comparison, visual search and recommendations, AI optimizes e-commerce without yet replacing the trust placed in brands, retailers and...

Google, Microsoft and Meta are coordinating their resources to combat online fraud, a field where scams are evolving faster than digital habits. This alliance is a game-changer for platforms, brands and creators, as trust becomes...

The European Union is developing a public social network: the idea is moving forward with a citizens' initiative validated by the European Commission. With its digital sovereignty, absence of advertising, independent governance and strict respect for privacy, this project could...

OFF February has arrived in France and is already causing a stir. This collective challenge involves cutting out social networking applications for 28 days to regain control of your attention. Thousands of participants are embarking on this ...

Squeezie and Ciao Kombucha illustrate the meeting of influence, better-for-you product and retail execution. From online social proof to on-shelf conversion, this launch shows how a brand driven by a creator can establish a lasting presence in...

Between Olympic record over 1,000 meters and Instagram power, jutta leerdam's trajectory at the 2026 Winter Olympics illustrates a shift: sports performance is now told in real time, under the gaze of fans, brands and the media. À...

At the Milan-Cortina Winter Games, Snoop Dogg at Jo 2026 isn't just putting on a show: he's embodying a new model of useful celebrity, combining spontaneous storytelling, media coverage and social influence. A ubiquitous figure at Olympic venues, Snoop Dogg...

At the Games, performance is played out on the track... and in the news feed. Influencers at the Olympic Games have established themselves as a relay of atmosphere, a lever of audience and a field of opportunities that organizers are learning to manage. Paris offered a...

Twitch is testing ads during stream breaks, and the reaction is immediate: frustrated viewers, streamers caught in the middle, and brands seeking visibility. Behind the controversy, one question dominates: where to draw the line between monetization and user experience?

Between conversational search engines, augmented browsers, and agents capable of synthesizing entire streams, AI is revolutionizing search and shifting the battle from visibility to trust, evidence, and context. Information retrieval is no longer...

Between punchlines, ironic duos, and collaborative investigations, the viral clashes on TikTok for the 2026 municipal elections are reshaping the local battle. Short formats, algorithms, and hybrid creators are transforming the campaign into a narrative arena where every second...

Amazon, social platforms and major cloud players are committing over 600 billion to accelerate artificial intelligence: data centers, chips, models, but also new uses on the content side. Behind the hype, a recomposition of the...

All-Star NBA 2026 in the designer capital of the world: a weekend conceived as a total cultural product, where the new USA vs World format, the power of designers and the innovation of brands redesign the way basketball is consumed, on the floor as well as on...

Between persistent inflation, climate anxiety and the omnipresent influence of platforms, Generation Z is inventing a form of consumption that is both cautious and expressive. Let's decipher the trade-offs, emotional triggers and new buying grounds that...

Upscrolled is establishing itself as the new social outsider capturing American attention in the wake of TikTok's toppling. Transparency, freedom of expression and user control: the promise is seductive, but the execution will have to follow. Since the change of control of...

In Los Angeles, an unprecedented trial on social network addictions pits Instagram, Facebook, YouTube and TikTok against a popular jury. Beyond the content, it's the design of the platforms - algorithms, personalization and infinite scrolling - that is...

In the space of ten years, influencer marketing has gone from an opportunistic test to a controlled, measured and supervised strategic mechanism. Massive adoption by brands, diversification of creator profiles and performance requirements have redefined this now central lever...

Threads is establishing itself as a laboratory for social media uses: conversational formats, trust signals, less intrusive targeting and creator-brand integrations. Between now and 2026, these innovations will reshape influence strategy, from the creation of...