Influencer news

Social media creators and sports consultants won’t completely replace TV experts ahead of the 2026 World Cup, but they’re already capturing some of the experts’ influence: attention, immediacy, and responsiveness. The media still retain access to rights, to...

The Wimbledon 2026 influencers won’t just be guests in the stands—they’ll serve as a media extension of the tournament. Tennis is seeking younger audiences, TikTok is driving the trend toward short-form content, Instagram is highlighting lifestyle moments, and brands want...

The most successful influencer marketing strategies in 2026 will combine three key elements: credible creators, AI used as an assistant, and trackable recommendations on each platform. According to Statista, the global market was worth approximately $32.55 billion in 2025,...

Audience size is no longer a reliable criterion for choosing an influencer. In 2026, high-performing brands first look at audience alignment, the creator’s reputation, the quality of interactions, and the ability to produce reusable content. A...

A global outage for Meta struck twice in less than two weeks: first on June 12, 2026, then again on the evening of June 23, continuing into the night of the 24th. Facebook, Instagram, WhatsApp, and Messenger have …

Instagram on Samsung Smart TV turns the Reels feed into a living room experience: fewer comments, more passive viewing, and attention captured on the big screen. For creators and brands, this is not a gimmick. It …

Snapchat is betting on sports: numbers, AR, and influence show how the platform attracts fans, brands, and advertisers during major games. Snapchat is betting on sports to captivate enthusiasts with a strategy that combines short-form content, augmented reality, and...

Meta AI glasses: Ray-Ban and Oakley models, pricing, creator use cases, limits, and concrete guidelines for choosing this accessory in 2026. Owning Meta AI glasses is no longer a distant prospect limited to trade show demos. With Ray-Ban Meta...

The BBF vibe on Snapchat shows how creators turn closeness, attention, and trust into measurable sales for brands. The BBF vibe tells a simple story: on Snapchat, creators aren’t just talking to an audience, they’re stepping into...

Micro-cultures: understanding the social media trend that is transforming influence, communities, and brand performance. Micro-cultures are changing the way brands, creators, and audiences connect on social media. The...

Squeezie's drink is the talk of every aisle. Called Ciao Kombucha, this sparkling fermented beverage is establishing itself as the healthy alternative to sodas. Here's everything you need to know about this booming phenomenon. Squeezie's drink that...

Visit book of Léna Situations long-awaited is finally in the hands of her community. Five years after her bestseller, the influencer with 12 million subscribers is making an even bigger impact. Here’s everything you need to know about this literary phenomenon.

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ZEvent 2026 announces its final edition: dates, concert, charities, Twitch impact, and the legacy of the French charity marathon. ZEvent 2026 marks a rare turning point in the history of French-language streaming. Announced by ZeratoR, this tenth edition will also be the...

Influencer marketing in 2026: measure the impact of creators on awareness, preference, engagement, and sales. Influencer marketing in 2026 is no longer managed with a simple screenshot of views or an isolated engagement rate. Brands are asking...

as creative transforms comments into creative assets: social formats, humor, AI, and influence to capture audience attention. as creative refers to an approach that is easy to understand but demanding to execute: using reactions, comments,...

Passive scrolling and Gen Z: understanding the new social binge-watching, its effects on attention, and brand strategies. Passive scrolling and Gen Z refers to a behavior that has become familiar: scrolling through videos, Reels, Shorts, or TikToks...

Kings League France 2026: why this format blending soccer, live content, and influence is attracting brands, creators, and young audiences. Kings League France 2026 attracts brands because it brings together three levers that are rarely aligned with such precision: sports, the...

Influencer Law 2026: written contracts, the €1,000 excl. VAT threshold, gifting, AI, and transparency. The rules to apply for brands and creators. Influencer Law 2026: the new rules for brand contracts are changing the way the...

Social media trends for 2026: formats, AI, engagement, and social search are already changing brand strategy. Social media trends for 2026 does not mean chasing every new development. The clearest shift comes from a move away from...

Fashion & UGC: how customers become influencers, inspire fashion purchases, and build trust on Instagram, TikTok, and e-commerce. Fashion & UGC refers to a very concrete evolution in fashion marketing: customers create photos, videos, reviews...

Something has shifted in how Australian players approach pokies. It happened gradually, but it’s obvious now. The era of being wowed by a new game just because it had cinematic animations or a dozen bonus modes has largely passed. What players talk about instead is...

Coachella: The must-attend event for influencers, an analysis of content strategies, brands, and creators at the California festival. Coachella: The must-attend event for influencers perfectly sums up the evolution of a festival born in music and now having become...

The influencer marketing market surpassed $35 billion in 2024 according to the most credible estimates, and projections for 2026 are approaching $45 billion. These figures are impressive, but they mask a more complex reality: …

Fair payment for the press is back at the heart of public debate, with a parliamentary offensive targeting Google, Meta and other platforms. Between neighboring rights, data transparency and increased power for Arcom, MPs are seeking to transform a...

E-commerce: AI still plays the role of virtual assistant in the shopping experience. Between product discovery, comparison, visual search and recommendations, AI optimizes e-commerce without yet replacing the trust placed in brands, retailers and...

Google, Microsoft and Meta are coordinating their resources to combat online fraud, a field where scams are evolving faster than digital habits. This alliance is a game-changer for platforms, brands and creators, as trust becomes...

The European Union is developing a public social network: the idea is moving forward with a citizens' initiative validated by the European Commission. With its digital sovereignty, absence of advertising, independent governance and strict respect for privacy, this project could...

OFF February has arrived in France and is already causing a stir. This collective challenge involves cutting out social networking applications for 28 days to regain control of your attention. Thousands of participants are embarking on this ...

Squeezie and Ciao Kombucha illustrate the meeting of influence, better-for-you product and retail execution. From online social proof to on-shelf conversion, this launch shows how a brand driven by a creator can establish a lasting presence in...