Influencer news

La publicité Snap Map permet aux enseignes de faire apparaître leurs établissements sur la carte sociale de Snapchat afin de générer des découvertes, des interactions et des visites. En 2026, Snap Map dépasse 450 millions d’utilisateurs actifs mensuels dans le monde....

L’événement influenceur Jeremstar du 31 octobre 2026 montre comment une soirée privée devient un média à part entière. Organisé à l’Opéra de Vichy, « L’Opéra de l’horreur » associait spectacle, créateurs, expériences sponsorisées et diffusion sur Snapchat, Instagram...

The CNC Créateurs 2026 fund remains suspended as of October 21, 2026, with no official date set for its resumption. The National Center for Cinema and the Moving Image states that the commission’s work is suspended “until further notice.” The application form remains available, but...

The influence of community managers remains limited in 2026: 33.8% of surveyed professionals work with creators, compared with 33.9% in 2021. According to the six annual surveys conducted by Blog du Modérateur, this stability does not mean that influencer marketing budgets have...

Crisis communication influencers: when faced with a social crisis, a brand must distinguish personal speech from sponsored content, suspend posts that have become inappropriate, and verify each piece of information before reacting. It cannot impose silence on...

Pet influencers allow brands to showcase a product in an everyday, emotional, and easy-to-remember setting. In 2026, their potential extends far beyond pet food or accessories: home appliances, fashion, retail, and...

Pinterest Black Friday 2026 is prepared before November: the platform recommends that brands be visible as early as September, when users compare, save, and organize their holiday purchases. To convert this intent, check the catalog and...

The Digital Report 2027 counts 5.81 billion active identities each month on social media in October 2026, or 69.9 % of the world’s population. Published on October 21, 2026 by We Are Social and Meltwater, the report confirms annual growth of 2.7...

The Bouygues Telecom "Don de Giga" influencer campaign used a YouTube video in 2025 with Maxime Biaggi, Elian Ventre, and Ana on Air to raise awareness about digital exclusion. Its marketing value lies in a clear mechanism: the attention generated by the...

A YouTuber producer invests in their own shows to control the format, build audience loyalty, and create revenue that goes beyond YouTube advertising. The bet is expensive, sometimes several million euros, but it transforms a channel into a company of...

Léna Situations Bercy is the clearest signal of 2026: a YouTube community can become a complete media brand, with ticketing, live performance, TV broadcasting, products, and brand storytelling. On August 31, 2026, Léna Mahfouf brought together around 20,000 people at the Accor...

Children’s mental health is exposed on TikTok to a specific risk: the algorithm can trap some minors in loops of depressing, anxiety-inducing, or self-harm-related content. The problem is not just “screen time.” It’s the...

Influencer marketing no longer needs to prove that it attracts budgets: the real issue is measurement. In 2025, the global market is estimated at around $32.6 billion according to Statista and CreatorIQ, but advertisers want to know what sells, what...

Generative artificial intelligence is already redefining media because it is shifting access to information toward ChatGPT, AI Overviews, AI Mode, and media chatbots. For creators, community managers, and advertisers, the challenge is clear: your content must...

The influencer profession was born when YouTube began paying creators in 2007, then when Instagram turned social visibility into a commercial tool as early as 2016. One created media revenue, the other industrialized collaboration with brands. Since then, being...

TikTok finfluencers talk a lot about money, but too little about the risks. A study published in 2026 on 13,215 videos from 71 British creators shows that explicit warnings remain “relatively rare,” especially outside trading. For a creator,...

The media creators of 2026 are no longer just influence channels: they are editorial networks with audiences, formats, ad inventory, and recommendation power. For brands, the shift is immediate: buying a standalone post is no longer enough. It...

An influencer rarely makes a living from a simple post published between two coffees. The job combines content creation, negotiation, legal compliance, data analysis, community management, and algorithmic pressure. Since the French law of June 9, 2023, on commercial influence,...

The role of influencer marketing has changed: it no longer serves only to gain visibility, but to create credible, measurable, and compliant social proof. In 2026, a successful campaign is not judged by impression volume alone. It is judged by the...

Creator Marketing is no longer just a test line item in a social media plan: in 2026, brands surveyed in the United States and the United Kingdom are spending an average of $6.6 million per year on it, according to CreatorIQ and Sapio Research. The strong signal: content from...

"Hexed," an upcoming Disney feature film set to hit theaters on November 25, 2026, has come under criticism because its first teaser appears to have been framed specifically to accommodate the vertical aspect ratio of Instagram and TikTok. The criticism is mainly directed at the way the characters, the action, and the...

Social media creators and sports consultants won’t completely replace TV experts ahead of the 2026 World Cup, but they’re already capturing some of the experts’ influence: attention, immediacy, and responsiveness. The media still retain access to rights, to...

The Wimbledon 2026 influencers won’t just be guests in the stands—they’ll serve as a media extension of the tournament. Tennis is seeking younger audiences, TikTok is driving the trend toward short-form content, Instagram is highlighting lifestyle moments, and brands want...

The most successful influencer marketing strategies in 2026 will combine three key elements: credible creators, AI used as an assistant, and trackable recommendations on each platform. According to Statista, the global market was worth approximately $32.55 billion in 2025,...

Audience size is no longer a reliable criterion for choosing an influencer. In 2026, high-performing brands first look at audience alignment, the creator’s reputation, the quality of interactions, and the ability to produce reusable content. A...

A global outage for Meta struck twice in less than two weeks: first on June 12, 2026, then again on the evening of June 23, continuing into the night of the 24th. Facebook, Instagram, WhatsApp, and Messenger have …

Instagram on Samsung Smart TV turns the Reels feed into a living room experience: fewer comments, more passive viewing, and attention captured on the big screen. For creators and brands, this is not a gimmick. It …

Snapchat is betting on sports: numbers, AR, and influence show how the platform attracts fans, brands, and advertisers during major games. Snapchat is betting on sports to captivate enthusiasts with a strategy that combines short-form content, augmented reality, and...

Meta AI glasses: Ray-Ban and Oakley models, pricing, creator use cases, limits, and concrete guidelines for choosing this accessory in 2026. Owning Meta AI glasses is no longer a distant prospect limited to trade show demos. With Ray-Ban Meta...

Gen Z and romantic relationships: social media, dating apps, and new emotional expectations among connected young people in France. Gen Z and romantic relationships are now a topic more complex than a simple debate about Tinder, TikTok, or Instagram. The...