Brands on TikTok and YouTube: discover which ones will dominate the competition in 2025 thanks to innovative strategies and high levels of engagement!
Have you ever wondered how some brands on TikTok and YouTube manage to outperform their competitors year after year? In 2025, the landscape of digital marketing reveals captivating surprises from brands that are constantly innovating to stay ahead of the curve. Discover in this exclusive article the 20 brands on TikTok and YouTube that are crushing the competition and the secrets behind their success.
The brands on TikTok and YouTube that will dominate in 2025
In 2025, brand influence on TikTok and YouTube continues to grow. Competition is fierce, but some companies have managed to stand out through their creativity, innovative strategies, and ability to engage their audiences. Here's a ranking of the 10 most successful brands on each of these platforms, according to the annual report by Story, a creative studio of the Mobsuccess group.
Top 10 brands on TikTok in 2025
On TikTok, the platforms of video on demand (VOD) occupy the top spots with an original approach based on the creative reuse of popular content and strong user interactivity. Netflix France ranks first, followed closely by Amazon Prime Video and Paramount France. Here is the full ranking:
| Ranking | Brand |
|---|---|
| 1 | Netflix France |
| 2 | Amazon Prime Video |
| 3 | Paramount France |
| 4 | Disneyland Paris |
| 5 | SEPHORA |
| 6 | Duolingo |
| 7 | Warner Bros France |
| 8 | Gendarmerie Official |
| 9 | DisneyPlus France |
| 10 | Free |
These brands on TikTok and YouTube appeal through well-established practices: interactivity, entertainment, educational tutorials, and the relevant use of cultural references. Netflix, for example, excels at creating a true sense of belonging with its community.
Winning strategies adopted by brands on TikTok
Brands on TikTok and YouTube don't owe their success to chance. Here are the four practices that clearly distinguish them:
Interact and entertain
Brands often use a humorous and offbeat tone to attract and retain attention. Whether through a charismatic community manager or a memorable mascot, direct interaction with the audience generates high engagement.
Educational content
Tutorials provide effective customer support. Sephora capitalizes on this niche perfectly with beauty tutorials that make products accessible to everyone.
Enhancing the exceptional
Some brands focus on exceptionally showcasing their products or iconic locations, thus strengthening the emotional attachment of their audiences.
Smart cultural reuse
Cleverly repurposing popular content clips and cultural references helps brands on TikTok and YouTube stay relevant and connected to their communities.
Top 10 brands on YouTube in 2025
On YouTube, French brands are making waves, driven by rich and varied content. Decathlon proudly holds the top spot thanks to its strategy focused on practical and educational videos. Here's the ranking:
| Ranking | Brand |
|---|---|
| 1 | Decathlon FR |
| 2 | Bugatti |
| 3 | Parions Sport |
| 4 | Government |
| 5 | La Banque Postale |
| 6 | Airbus |
| 7 | Unisport FR |
| 8 | I act with ENGIE |
| 9 | LU Biscuits |
| 10 | Winamax |
The 3H matrix, the key to brand success on YouTube
To optimize their presence on YouTube, brands often use the 3H matrix: Help, Hub and Hero.
HELP
Educational content that directly addresses the needs and frequently asked questions of Internet users. Decathlon excels in this area with explanatory videos and sports tutorials.
HUB (Loyalty)
Regular videos that build audience loyalty through consistent programming and recurring events. This is the case with the Government's regular educational series.
HERO (Maximize Visibility)
This content aims to reach as many people as possible during key events. Parions Sport leverages this strategy perfectly with targeted campaigns during major sporting events.
What you need to remember
Ultimately, these brands on TikTok and YouTube have understood the importance of authentic interaction, intelligent entertainment, and cultural relevance. Their inspiring digital strategies are sure to continue to dominate these platforms in the coming years.
At ValueYourNetwork, experts in influencer marketing since 2016, we understand the decisive impact of social media. With dozens of successful campaigns under our belt, we help brands achieve digital success. Looking to boost your presence on TikTok or YouTube? Contact us today and take your brand to new heights!