Find out how Reddit, the platform for engaged and targeted communities, is redefining influencer marketing in 2024 thanks to its authenticity and record profitability
Since its creation in 2005, Reddit has established itself as a unique platform, combining authentic discussions and passionate communities. Long in the shadow of giants like Facebook or Instagram, Reddit is now experiencing dazzling growth and is establishing itself as a key player, particularly in influencer marketing. In 2024, its traffic increased by 47 %, and for the first time, the platform became profitable. Let's decipher why Reddit is set to become essential for brands and influencers in 2025.
Reddit: A unique platform that stands out from the crowd
Booming traffic
With over 500 million monthly active users, Reddit saw its traffic explode in 2024. The keyword “Reddit” became the sixth most searched term on Google, surpassing well-established platforms. In October 2024, Reddit recorded a quarterly profit of $23.3 million, marking a decisive step in its development.
Impressive value enhancement
When it went public, Reddit was valued at 6.4 billion dollars. Today, this valuation has climbed to 21.25 billion dollars, far surpassing Snapchat, despite having a user base four times smaller. This growth reflects a solid business model and an engaged user base, attracted by the richness and quality of interactions on the platform.
Authentic and diverse communities
Reddit hosts more than 2.8 million subreddits, providing a space for in-depth conversations on a multitude of topics. Unlike other platforms saturated with ads or AI-generated content, Reddit fosters authentic exchanges. Users can join niche communities such as:
- r/funny 56 million members.
- r/gaming 34 million members.
- r/memes 29 million members.
These communities allow brands to target specific audiences with remarkable precision.
Reddit: A Golden Opportunity for Influencer Marketing
A young and engaged audience
Next to 49 % of users Reddit users are between 18 and 29 years old, a highly sought-after demographic for brands. On average, users spend 7 minutes and 37 seconds per session on the platform, a much higher engagement than other social networks.
With 92 million daily users, Reddit offers brands a unique opportunity to reach a loyal and receptive audience.
A space dedicated to marketing influence
Since 2015, Reddit has offered a subreddit dedicated to influencer marketing: r/InfluencerMarketing. This space enables brands, influencers and marketing experts to collaborate. It features :
- Tips for contacting and building relationships with influencers.
- Ideas for organizing effective campaigns.
- Discussions about the best platforms for different types of campaigns.
Through this community, brands can find influencers aligned with their values and access valuable resources to maximize the impact of their campaigns.
Accessible micro-influencers
Reddit also makes it easier to access micro-influencers, often more engaged and authentic. On the subreddit r/InfluencerMarketing, brands can publish their needs for specific campaigns, attracting content creators willing to collaborate.
How can you leverage Reddit for your campaigns?
1. Find relevant influencers
Reddit makes it easy to find influencers who align with your values and message. Specific subreddits help identify creators whose audiences are a perfect match for your target audience.
2. Target niche communities
Subreddits offer natural audience segmentation. By joining relevant communities, brands can engage in authentic discussions and build trust with their audience. However, it’s essential to respect the rules of each community and avoid overly promotional content.
3. Create interactive content
Interactive formats, such as Ask Me Anything (AMA), are very popular on Reddit. These sessions allow brands to engage directly with their audience, answer their questions, and build credibility.
4. Optimize your presence on Reddit
To maximize your impact, follow relevant subreddits and analyze content trends. Tools such as TrackReddit can alert you in real time when a keyword or mention of your brand appears, allowing you to react quickly.
Reddit: Promising global growth
Reddit is not limited to English-speaking markets. In 2025, the platform already offers its content in five languages, including French, and plans to extend this coverage to 30 languages by 2025. With 72 % mobile access, Reddit is uniquely positioned to reach connected, mobile generations.
Why is Reddit redefining influencer marketing?
Reddit stands out for its ability to foster authentic interactions, far from the standards of other social networks. With an engaged audience, targeted communities and dedicated tools, the platform offers unparalleled potential for brands looking to establish a strong and meaningful presence in the digital universe.
As an agency specializing in influencer marketing, ValueYourNetwork helps you design tailor-made campaigns tailored to Reddit. Take advantage of this growing platform to maximize your impact and build lasting relationships with your audience.
How many active communities and subreddits are there on Reddit?
Reddit now has over 100,000 active communities, grouped into 2.8 million subreddits, each dedicated to a specific topic to allow for in-depth and targeted discussions.
What are the demographics and user profiles of Reddit?
49% of Reddit users are between the ages of 18 and 29, an audience that is particularly popular with brands. Additionally, 63.5% of users are male, making Reddit predominantly male-dominated.
How many users does Reddit attract daily and monthly?
Reddit has 92 million daily users and hundreds of millions of monthly active users, confirming its growing popularity.
How much time do users spend on Reddit and how many pages do they consult?
Users spend an average of 7 minutes and 37 seconds per session, well above the average for a news site. Visitors view approximately 5.73 pages per session, an indicator of their engagement.
What are Reddit's main uses?
78 % users visit Reddit for entertainment topics, 43 % for news, and 17 % for discussions about businesses or brands.
How many searches does Reddit get and what percentage is mobile access?
In January 2024, Reddit recorded 4.6 billion searches, up from 3.4 billion a year earlier. Additionally, 72% of Reddit visits are via mobile devices, confirming its importance to connected audiences.
Where does Reddit generate its revenue?
Currently, 82% of Reddit's revenue comes from the United States, reflecting its strong dominance in the American market.
What is Reddit's current value and who is its founder?
Reddit was valued at $6.4 billion when it went public. The company, founded by Alexis Ohanian (Serena Williams' husband), is listed on the NYSE under the ticker RDTT and is now valued at over $21.25 billion.
When and how was Reddit founded and developed?
Reddit was founded in August 2005, 16 months after Facebook. In 2006, it was acquired by Condé Nast for an estimated $20 million before being sold back to its founders in 2011. Condé Nast retained a third of the shares until the IPO.
What are Reddit's international development plans?
Currently, Reddit posts are translated into 5 languages, including French. The platform plans to expand to 30 languages by 2025, strengthening its appeal to a global audience.