Influencer marketing has become an essential pillar for brands wishing to connect with their audience in an authentic and effective way. But did you know that behind this strategy are some staggering figures?
Here are some facts and figures about influencer marketing that will amaze you, while demonstrating why this method is essential for your brand.
Influencer marketing: an impressive return on investment
Undeniable profitability
Did you know that Every dollar invested in influencer marketing generates $6.50 in revenue ? This exceptional return on investment explains why many companies adopt this strategy to increase their notoriety and sales.
A powerful vector for brand discovery
According to statistics, 41 % consumers discover a new brand or product every week thanks to an influencer. And more, 87 % consumers say they were inspired to buy a product after seeing it on an influencerThis power of inspiration places influencer marketing at the heart of purchasing decisions.
Top 4 influencer marketing platforms
Social media is the backbone of influencer marketing and offers varied opportunities to reach specific audiences.
YouTube: the 2nd most visited search engine
- 90 % Internet users discover new brands through videos on YouTube.
- 55 % of marketers consider YouTube as their primary video channel.
- Popular formats include vlogs and review tutorials.
- With 2 billion active users, YouTube continues to innovate with YouTube Shorts, a feature that rivals TikTok and Instagram Reels.
- 56 % Marketers say YouTube videos are particularly effective at engaging their audience.
Instagram: Marketers' Favorite
- 67 % of brands use Instagram for influencer marketing.
- Features like IGTV and Stories are propelling influencers.
- 79 % from influence campaigns are launched on this platform.
- Growth of 34 % publications by Generation Z (18-24 years old) reinforces its attractiveness.
- 96 % Marketers are embracing Instagram to build influencer partnerships.
- 81 % of Internet users search for products and services via Instagram, and 55 % make a purchase after seeing a post.
TikTok: the rise to power
- TikTok brings together 1 billion monthly active usersalthough it only appeared in 2016.
- 45 % marketers are integrating TikTok into their campaigns.
- An increase of 130 % of sponsors on the platform illustrates its growth.
- All micro-influencers generate an impressive engagement rate of 17,96 %against 4,96 % for better-known influencers.
- TikTok has seen its number of influencers increase significantly, from 35,528 to 106,104 This year.
Twitch: livestreaming that works
- Twitch attracts 30 million visitors monthly thanks to authentic and interactive content.
- Subscribers respond in real time, increasing engagement rates.
- Influencers use this platform to test and comment on products live.
- The Twitch community has grown from 9,990 to 36,663 influencers in one year.
- 6 % Marketing professionals consider it a strategic channel.
The Key Role of Influencers in the Fashion Industry
An undeniable influence
In the fashion industry, influencer marketing is responsible for 86 % of the total media value of the top 30 fashion brandsCollaborations with influencers allow brands to establish authentic connections with their consumers and differentiate themselves in a competitive market.
Beauty Industry Insights
A sector shaped by influencers
Influencer marketing has transformed the beauty industry:
- 67 % of beauty shoppers look to influencer reviews to discover new products.
- 49 % consumers rely on their recommendations to make a purchasing decision.
- Two-thirds Generation Z are willing to purchase beauty products directly through social media.
A committed community
With 62 % women who follow at least one beauty influencer, brands have a unique opportunity to speak directly to their target audience on social media, where engagement is highest.
Influence marketing in the food industry
Visual impact
In food, the adage "we eat with our eyes first" takes on its full meaning. Influencers specializing in visual content are recording 94 % more commitment than those limited to texts. This highlights the importance of captivating visuals in generating consumer interest.
Numbers that speak for themselves
- 86 % of Millennials try a new restaurant after seeing food-related content on social media.
- 87 % 18-34 year olds use social media to discover new recipe or dish ideas.
- A commitment rate of 7,38 % for influencer marketing campaigns in the food industry, five times more than traditional campaigns.
Influence in the home and design sector
A decision guided by social networks
Consumers who integrate social networks into their purchasing journey are 37 % more likely to purchase a home and design related product. Influencers, by offering visual inspiration and practical advice, play a key role in these decisions.
Why choose influencer marketing?
The facts are clear: influencer marketing is a must-have tool for reaching a targeted audience, increasing engagement, and driving sales. Whether you’re in fashion, beauty, food, or design, this strategy offers unparalleled opportunities to engage with your consumers in an authentic way.
Need help with your campaigns?
To leverage these insights and implement an effective influencer marketing strategy, contact our team of experts at ValueYourNetwork. Together, we will develop campaigns tailored to your goals.
At ValueYourNetwork, our expertise in influencer marketing guarantees you effective campaigns tailored to your needs. Do not hesitate to contact us to maximize your impact on social networks and develop tailor-made strategies.