All about influencer campaigns

Analysis of the strategies and players that will dominate the beauty scene on Instagram and TikTok in 2025: rankings, winning formats, case studies and practical advice for brands and influencer specialists. An operational panorama for grasping the levers of...

Practical, creative strategies for restaurants to become must-reads with Instagram and TikTok: content tips, publishing timelines, real-world examples and tools to convert engagement into in-room visits. This guide focuses on...

Boost your establishment's visibility through the power of local influencers. Learn how to leverage targeted collaborations with engaged content creators to attract local customers and generate digital word-of-mouth...

In 2025, the competition for visibility and credibility on the French market has never been so intense, thanks to influencer marketing. New specialized platforms are vying with one another to innovate and effectively connect brands and creators,...

Choosing a youtuber agency can transform a creative's career in 2025. Tailor-made strategy, campaign management, contract negotiation: discover all the levers you need to select the best support agency, with a focus on...

Nano-influence is emerging as the lever of the decade for brands seeking authenticity and real ROI. Forget massive, impersonal strategies: working with nano-influencers enables you to reach an audience...

Negotiating the right price with an influencer has become a real strategic issue for brands on social networks. Between budget inflation, soaring audiences and the multiplication of platforms, knowing how much to pay a creator conditions the...

How are nano and micro-influencers revolutionizing the promotion of online entertainment platforms and creating an authentic connection with gamers? The role of nano- and micro-influencers in promoting digital entertainment platforms...

A brand's success in 2025 depends more than ever on its ability to harness the power of social networks. Social media agencies play a central role in this challenge, with innovative strategies, complete mastery of platforms and support...

Mastering the art of user-generated content has become essential to boost visibility, win the trust of the new generation and accelerate brand growth in 2025. UGC platforms are veritable catalysts for engagement and...

In a digital world where Internet users are increasingly inundated with advertising messages, traditional strategies struggle to capture attention and generate real interest. Visit native advertising is an innovative response, integrating ...

Visit content marketing has become an essential lever for brands wishing to stand out in a saturated digital world. Based on the creation and distribution of quality content, this strategy aims to attract, engage and retain ...

At the dawn of 2025, the social media industry is evolving at lightning speed, between technological advances and profound societal changes. Artificial intelligence, the quest for authenticity, new formats and advertising strategies are turning social...

Developing successful advertising campaigns on Instagram and Facebook now requires a thorough understanding of audiences, creative formats, and AI-driven algorithms. Meta opens the door by sharing its key recommendations for innovating and maximizing results.

The ranking of the most influential brands on Instagram, TikTok, and YouTube in France reveals a fascinating panorama of original and effective digital strategies. Between exceptional engagement rates, viral campaigns, and masterful storytelling, these companies reveal the new trends that

The market for influencer marketing has never been so flourishing, but the challenges of authenticity and professionalization are drawing new contours. Between sharp commercial strategies and imperatives of sincerity, how are influencers shaping their future in 2025? Discovery of

Discover how L'Oréal Professionnel established itself in the beauty industry through a rigorous and innovative influencer marketing strategy. This article explores the brand's historical evolution, its key tactics, and real-life examples of effective campaigns.