All about influencer campaigns
Our influencer campaigns are based on our customer experience, the success of an influencer marketing campaign requires the definition of clear objectives and the right choice of influencers!
Here you will find :
– Some case studies of influencer campaigns on Instagram, Facebook or Twitter to show you the power of word of mouth from influencers.
- Articles for successful influencer campaigns and a better understanding of the power of instagram, tiktok and facebook influencers.
The success of Influence marketing campaigns depends in part on the relationships between advertisers and influencers that we set up from A to Z.
ValueYourNetwork can help you make a success of your influencer campaigns by amplifying your marketing actions.
Contact us to set up your influencer marketing strategy, and monitor and analyze your influencer campaigns.
You too, like hundreds of other brands, dare to experiment with social recommendation via influencer campaigns!
Oakley innovates with Meta in the 2026 Super Bowl ad
Oakley avec Meta dans la publicité du Super Bowl 2026 promet un tournant : un spot pensé comme une expérience sociale, des créateurs au cœur de la narration et une mesure de performance plus proche du terrain. Derrière l’effet “grand écran”, l’enjeu se joue surtout...
2026 Olympics: Meta working for Japan to defend athletes against threats on social media
Pour les JO 2026, le Japon renforce la protection des athlètes face aux menaces sur les réseaux sociaux, avec l’appui de Meta : détection accélérée, modération multilingue, signalement prioritaire et protocoles de crise. Un chantier technique et humain où l’influence,...
Influencer marketing in France: why budgets are set to explode in 2026
In France, influencer marketing is changing scale: budgets are on the rise, contracts are more focused, and platforms are imposing their codes. Behind the predicted surge in 2026, the market has matured, is better measured, and is now managed as an investment. The...
Effective content strategies to transform your B2B marketing in 2026
In 2026, B2B content strategy is no longer just about publishing: it orchestrates formats, channels and data signals to turn attention into business opportunities, while remaining credible and accountable. Decision-makers read, watch and listen......
Influencing sales: is the contract still an essential step?
Between the acceleration of collaborations, pressure on deadlines and increased monitoring of practices, commercial influence has shifted to a logic of proof. The contract is no longer just a legal reflex: it is becoming a tool for management, compliance and...
Artificial intelligence for influencer marketing: exclusive insights from creators and brands
AI is at the heart of influencer campaigns: it speeds up production, refines targeting and strengthens management. A central challenge remains: preserving the creativity of creators and the trust of audiences. From idea generation to...
B2B influencer marketing: a flagship strategy that's making a lasting impact
In B2B, influence is no longer a "bonus" of notoriety: it's a relay of trust to emerge, accelerate consideration and transform expert audiences into sales opportunities. B2B marketing departments are faced with a paradox: the more the tools of...
The major trends of 2026 that are essential for success on social media
Immersive video, AI, social commerce, communities and data: in 2026, social networks are becoming performance ecosystems where every choice of format and platform can accelerate... or hold back a brand. As we approach 2026, visibility is no longer earned by...
Influence boosted by artificial intelligence: the secrets no one tells you
Between the promise of multiplied creativity and the risk of silent manipulation, influence boosted by artificial intelligence is changing the rules of the game. Behind the "spontaneous" posts lie predictive models, audience scores and...
Top brand content agency: the keys to success for your marketing strategy
Find out how to choose a top brand content agency capable of transforming your brand image, orchestrating your content across all channels and boosting your marketing performance with a coherent, creative and business-oriented editorial strategy. Between...
Mastering the reading and interpretation of social media KPIs like an expert
Mastering how to read and interpret KPIs on social networks can transform a simple online presence into a real growth lever. By understanding how to read reach, engagement, conversions and advertising costs, a brand...
Essential Brand Content Formats: A Complete Guide to Must-Have Content
Discover how essential brand content formats can transform a simple digital presence into a veritable brand territory. From video to podcasts and editorial platforms, this guide highlights the content that's essential for...
Influencer marketing: How celebrities can propel your brand to new heights
Discover how influencer marketing with celebrities can transform a company's image, accelerate brand awareness and generate measurable sales. From the influence pyramid to iconic collaborations such as George Clooney & Nespresso or...
The impact of influencer marketing on very small and small businesses
Influencer marketing has become a decisive lever for small and medium-sized businesses looking to boost their visibility, credibility and sales without blowing their budgets. By relying on nano and micro-influencers, these local or sector-specific companies are able to...
The 10 Best Influencer Marketing Agencies
Discover the 10 best influencer marketing agencies, their respective strengths and concrete criteria for choosing the right partner. Focus on ValueYourNetwork, a pioneer in influencer marketing, but also on agencies capable of combining data,...
Why use an influencer agency?
Discover why using an influencer agency is becoming a decisive issue for brands seeking visibility, credibility and growth. At a time when content creators are shaping trends and conversations, a specialized structure...
Developing an effective influence strategy: Best practices for brands and agencies
Developing an effective influencer strategy requires a complex alchemy of clear objectives, careful selection of creators and rigorous performance management. Between highly committed micro-influencers, content co-creation and new demands...
Social media in 2026: 10 surprising trends you absolutely shouldn't miss!
Setting course for social networks in 2026: ten unexpected trends are transforming creation, engagement and monetization. Between assisted generative AI, the social search shift, ultra-niche communities and new responsible formats, brands and creators are gaining...
Boost your restaurant traffic with local influencers!
Discover how local influencers can fill your venue, amplify your visibility and turn every plate into content that attracts new customers. Proven methods, rigorous profile selection, automation and measurement of...
Micro-influencers vs. macro-influencers: advantages and disadvantages
Discover the differences, advantages and disadvantages between micro-influencers and macro-influencers to boost your marketing strategy. In a nutshell Micro-influencers: strong relationships, high engagement, effective for niche conversions. Macro-influencers...