Could you introduce Blueberry Home in a few lines so that our community can get to know you better? How would you define your style/decoration design influencer universe?

I'm Aurélie from Blueberry Home, 31 years old and live in sunny Marseille with my future husband and our daughter, the 3-year-old mini. I created my blog Blueberry Home almost 6 years ago out of a strong desire to share my decorating inspirations and favorites. My style has evolved over the years trends At the moment I'd say I'm in a bohemian, folk style. I like slightly ethnic decor, but not too much, with a hint of Scandinavian for elegance and a few notes of bohemian for softness!

When was your Blueberry Home Blog created?

September 2011

What sparked you off and why did you launch Blueberry Home into the world of design influencers and social networking?

I've always followed blogs from the very beginning, I was also very into new technology and, what's more, very passionate about decorating and all that, so I thought why not start my own blog! The social networksIt's a must for bloggers.

How much time do you spend on your articles or youtube videos with Blueberry Home? Production, editing...? Do you have any organizational tips for other bloggers and decoration design influencers?

Blogging is a full time job! When you have a job on the side, you have to be ready to devote time, evenings and a few Sundays to it! But when it's a pleasure, it's done with passion, and that's important. You need to be fairly organized in your schedule to be able to manage your job, family life and blogging. As for me, I'm very methodical, keeping charts and diaries so I don't lose my footing!

What community are you targeting with Blueberry Home?

My Blueberry Home community is quite large, everyone is interested in decorating in one way or another! I think I can offer solutions and advice to people in need of inspiration and looking for something new for their interiors.

Where do you find most of your inspiration? And which social networks do you use most?

Everything inspires me! Networks, the Internet, travel, a restaurant, magazines, TV, fashion... Everything is inspiring and I find that when you have the sensitivity to be able to see it, things harmonize and trends are displayed! My favorite network is of course Instagram for its international coverage, its wide range of themes and the beauty of its images

How do you manage your time, between your family, your work, your social networks and your Blueberry Home blog? Do you have a job or other activity besides your work as a decoration design influencer?

As I was saying in parallel with the blog, I work as editor-in-chief of LITTLE, a magazine for contemporary families. I started working for LITTLE thanks to my blog and the experience it has given me. I'm delighted to be able to immerse myself in this world of media... On one side children and on the other decorating, and everything is closely linked 😉

Did one collaboration/partnership stand out for you more than others? And if so, which one?

I've been lucky enough to make some great collaborations since the blog was created! Among others, I'd like to mention my collabs with MADE.COM, Maisons du Monde and, at the moment, Alinéa and Leroy Merlin 😉 I've also been very touched by press articles in ELLE and BIBA, and online at Cosmopolitan, Marieclairemaison and the grail My Little Paris.

What would you like to undertake or develop next in your professional life as an influencer decoration designavec Blueberry Home?

I live from day to day, and as I was saying, I'm pretty happy with my professional life at the moment. But I know that this field evolves very quickly, so we'll see!

Do you produce your own visuals and photos? And if so, what equipment do you use?

Yes, all the photos I post on my blog or Instagram are mine, I used to use a CANON 600D and since then I've switched to a digital camera a CANON G9X, ultra practical, light and small.

What advice would you give to other design influencers in the Blueberry Home community? And what would you say is your main secret to success?

If I had one piece of advice to give, it would be to trust yourself, to not necessarily look at what others are doing and to believe in your own added value. Write with sincerity and create a real relationship with your readers! I've always been like that since I started the blog, and I have the impression that readers appreciate it. I receive many messages telling me that they like the way I write, that my articles are pleasant to read and that my subjects are inspiring. So I'm continuing along this path, trusting myself and questioning myself as necessary, but let's not forget that it must remain a pleasure and a passion above all else! Readers will be all the more delighted.

What does being a decoration design influencer mean for you on a daily basis?

My Blueberry Home blog brings me so much! It has opened so many doors for me. I've been able to meet great people, attend top events, and it's also super rewarding to receive kind messages on a daily basis, to feel that you can bring something to people.


Thanks to "Blueberry Home" for taking the time to reply.

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