New Meta ad formats: discover how to leverage the latest innovations on Instagram, Facebook and Threads to stay on the cutting edge digital marketing.
New Meta ad formats are emerging as the must-have leverage for all brands that want to perform on Instagram, Facebook and Threads. In this article, find out why it's urgent to activate these innovations and how to take advantage of every new feature to dominate your sector. Between AI, trending Reels and creative collaborations, everything is changing faster than ever.
The role of new Meta ad formats in the evolution of digital marketing
New Meta ad formats are transforming the way brands interact with their audiences on Instagram, Facebook and Threads. From now on, every innovation is designed to maximize visibility, engagement and conversion. Meta relies on artificial intelligence, video and creative collaborations to make its platforms more powerful than ever.
The new Meta ad formats are no longer limited to simple banners or classic videos. They are based on a logic of contextual placement: the right ad, at the right time, for the right audience, often integrated naturally into the feed of trendy content. For advertisers, the objective is clear: capture attention where it's strongest and most authentic.
Advertising at the heart of the Reels trend: Meta's strategic shift
With the new Meta ad formats, Reels are becoming the preferred playground for advertisers. It's now possible to position your brand alongside the most popular Reels, whether generic or categorized by theme (beauty, sport, lifestyle, etc.).
The system is reminiscent of TikTok's Pulse ads, but Meta goes one step further. Brands can choose their environment, target up-and-coming Reels and benefit from the viral power of organic content. The results? Increased visibility, multiplied engagement and improved recall of advertising campaigns.
By exploiting the new Meta ad formats, every brand can ensure that it is visible where user attention is at its highest. This creates a virtuous circle: more engagement, more conversions, and a much higher return on investment than older, classic formats.
The redesigned Creator Marketplace: a new era for creator collaborations
The new Meta ad formats incorporate a major evolution of the Creator Marketplace. From now on, an AI-powered "Trends" tab will identify in real time the most popular topics on Instagram Reels.
Brands can sort these trends by region, theme or period (24h, 7 days, 30 days) and immediately find the creators to activate to ride the wave. It's a revolution for influencer marketing: data is at the heart of creativity, and every campaign gains in relevance and impact.
The Creator Marketplace also displays advanced performance indicators: catch rates, interaction rates, history of collaborations... Brands can thus choose the best profiles for each operation, going beyond the simple logic of the number of subscribers.
Facebook's catch-up on creative content and AI-driven automation
Facebook aligns itself with Instagram and Threads with a complete overhaul of creative content recommendation. Thanks to AI, the new Meta ad formats now automatically suggest the best-performing organic posts, whether native content or sponsored collaborations.
Another step forward is the Creator Marketplace API, designed to connect brands and creators more easily and automate some influencer campaigns. Partnership Ads have also been redesigned, with the option of masking the sponsor brand's handle to give content an even more "natural" appearance, while remaining identified as sponsored.
New-generation Partnership Ads: more natural, but more blurred?
One of the most talked-about new Meta ad formats concerns Partnership Ads. From now on, advertisers can choose whether or not to display their brand name on an ad in collaboration with a creative. Only a small "Sponsored" tag remains visible.
This "native" aspect improves engagement rates, but also raises the question of transparency. Meta responds to a major trend: users are fleeing overly visible advertising content. Meta's new ad formats can therefore adapt to expectations, while opening up new debates on advertising ethics.
Sponsored live broadcasts and videos on Threads: unprecedented opportunities
With the new Meta ad formats, Facebook lives are entering a new dimension. Advertisers can now sponsor live videos, in partnership with creators. It's a unique opportunity to reach a highly engaged audience and capitalize on the spontaneity of lives.
On Threads, Meta also launches its first video ads, accessible to a limited number of advertisers. Videos in 16:9 or 1:1 format are inserted directly into the content feed, with automatic playback and a call-to-action button. Although monetization is only just beginning on Threads, the prospects for growth are enormous.
AI-powered video expansion: technology at the service of advertising effectiveness
Among the key innovations of the new Meta pub formats, AI now automatically adapts videos to different formats (vertical, square, horizontal) thanks to the generation of invisible pixels. No need to create several versions of the same video: AI takes care of everything, optimizing distribution on every platform and device.
This time saving is a strategic asset for advertisers. The new Meta ad formats reduce production costs and enable seamless distribution, whatever the channel.
The table of key new Meta ad formats
| New | Platform | Main function | Benefits for brands |
|---|---|---|---|
| Trendy reels | Instagram/Facebook | Ad placement next to viral content | Maximize visibility and engagement |
| Trends tab | AI tracking of hot topics and associated creators | Spot trends and activate the right profiles | |
| Partnership Ads | Instagram/Facebook | Brand name can be hidden | More natural, boosted commitment |
| Sponsored Lives | Live video sponsorship | Highly engaged audience, immediate impact | |
| Videos on Threads | Threads | Broadcasting advertising videos in the feed | Reaching a new, high-potential audience |
| AI video expansion | Facebook Reels | Auto adaptation of video formats | Simplifying production and distribution |
Risks and limits to be anticipated with the new Meta ad formats
The new Meta ad formats offer unprecedented opportunities, but they also raise a number of questions. Transparency to users, saturation of advertising space and increased reliance on AI are all issues to watch out for.
Brands will have to remain vigilant and prioritize authenticity in their campaigns, or risk seeing their image degraded by content perceived as too intrusive or lacking in transparency.
What you need to know about the new Meta ad formats
Meta's new ad formats redefine the rules of digital marketing in 2025. By leveraging AI, trending reels and the power of creative collaboration, Meta is setting a new standard for advertising performance. To stay ahead of the game, it's essential to experiment with these innovations, adjust your strategies and keep an eye on future developments.
As influencer marketing experts since 2016, ValueYourNetwork accompanies every brand to make the most of the new Meta ad formats. Our team has run hundreds of successful campaigns and knows how to create the perfect synergy between brands and influencers. To discuss your social ads strategy, Contact us.
What are the best-performing new Meta ad formats?
New top-performing Meta ad formats include ad placements on trending Reels, more natural Partnership Ads, sponsored lives on Facebook, and videos on Threads. Each of these formats benefits from increased user engagement and the power of AI.
Why use the new Meta ad formats on Instagram?
The new Meta ad formats on Instagram enable brands to reach their audience where attention is at a premium, thanks to trending Reels and fine-tuned creator selection via AI. This boosts engagement and optimizes campaign performance.
How do Partnership Ads work in the new Meta ad formats?
Partnership Ads in the new Meta ad formats offer the possibility of masking the brand name, making collaboration more natural while retaining the "Sponsored" indication. This improves engagement rates, while raising the question of transparency.
What's the benefit of AI in new Meta ad formats?
AI in new Meta ad formats is used to identify trends in real time, adapt video formats automatically, and recommend the best creative content. This enables ongoing campaign optimization for each brand.
What are the risks with the new Meta ad formats?
Risks associated with new Meta ad formats include lack of transparency, ad saturation, and reliance on algorithms. It's important to balance innovation and authenticity to avoid user rejection.
How can you take advantage of the Creator Marketplace with the new Meta ad formats?
The Creator Marketplace for the new Meta ad formats enables us to spot trends and select the most relevant creators for each campaign, thanks to AI and advanced performance indicators.
Can the new Meta ad formats be used on Threads?
Yes, the new Meta ad formats now include video ads on Threads, enabling brands to reach a fast-growing audience on this network.
Are the new Meta ad formats suitable for all brands?
The new Meta ad formats are designed to fit any brand, with customized options based on target, platform and campaign objective.
How much does a campaign with the new Meta ad formats cost?
The cost of a campaign with the new Meta ad formats varies according to format, duration and competition. Optimization with AI often maximizes ROI.
How do you track the performance of new Meta ad formats?
The performance of the new Meta ad formats can be tracked via Meta dashboards, which offer precise indicators (impressions, engagement, conversion, cost per action) and customized analyses depending on the campaign.