The LinkedIn video feed is coming soon and promises to transform your experience on the professional network with a format inspired by
LinkedIn is about to take a decisive step forward with the imminent launch of its LinkedIn video feed. Imagine for a moment: scrolling, scrolling, discovering inspiring and impactful videos, but in a 100 % professional context. What seemed reserved for entertainment social networks like TikTok is becoming LinkedIn's new strategy to boost its user experience. With the LinkedIn video feed, the network intends to captivate its members like never before, by offering them an innovative way to consume content relevant to their careers.
The LinkedIn video feed: a professional revolution inspired by TikTok
Visit LinkedIn video feed is shaping up to be a true revolution in the world of professional networking. After years spent perfecting its algorithms and publishing tools, LinkedIn is taking a major strategic turn, drawing inspiration from the effectiveness of TikTok. Contrary to what one might fear, the LinkedIn video feed will not be a den of viral choreographies or cooking recipes, but a space dedicated to videos focused on professional development.
Experts from all walks of life will share career advice, market analyses, skill demonstrations and inspiring testimonials. LinkedIn video feed will thus become a source of daily learning, perfectly aligned with the network's mission: connecting professionals from around the world.
How does the LinkedIn video feed work?
The operation of the LinkedIn video feed is simple and intuitive. Accessible via a new tab called "Video" in the navigation bar of the mobile app, this feed will offer a vertical scrolling of short videos. The experience is entirely mobile-first, designed to capture the user's attention wherever they are.
The advantage of the LinkedIn video feed, is its ability to offer content considered "relevant" by the platform, even if the user does not yet follow their creator. You will thus be able to discover new professionals, experts and influencers of the business world without having to do any prior research. It will of course be possible to like, comment on or share the videos present in the LinkedIn video feed, to maximize engagement and strengthen connections.
Why LinkedIn is banking on video for its future
It is no coincidence that the LinkedIn video feed is coming to our screens. The video format is now popular with users of all social networks. LinkedIn has observed that videos are among the content that generates the most engagement on its platform. Members come to it looking for practical advice, detailed analyses and authentic feedback. By focusing on the LinkedIn video feed, the platform intends to retain its users longer and encourage them to interact more with professional content.
This choice is strategic: faced with the rise of professional content creators on TikTok, LinkedIn wants to become the natural playground for B2B experts and influencers. LinkedIn video feed will offer them a prime stage to share their expertise in front of a highly qualified audience.
LinkedIn Video Feed: What Opportunities for Professionals?
Visit LinkedIn video feed represents a unique opportunity for professionals and businesses to showcase their talents. This new space will allow them to create content that builds credibility, highlights key skills, and shares strategic insights.
For businesses, the LinkedIn video feed will be a powerful lever to enhance their employer brand, promote their products or services, and demonstrate their sector expertise. As for freelancers and experts, they will be able to reach a targeted audience and strengthen their reputation thanks to an engaging and immersive format.
Here is a table to better visualize the advantages of the LinkedIn video feed :
| Benefits of LinkedIn Video Feed | Details |
|---|---|
| Increased visibility | Discovery of new professional profiles |
| Commitment reinforced | Simplified interactions: likes, comments, shares |
| Immersive format | Short, punchy videos for quick consumption |
| Value creation | Educational and inspiring content for users |
| Expert positioning | Ideal for B2B influencers and industry specialists |
What the future holds for LinkedIn's video feed
For now, the LinkedIn video feed is in the testing phase, primarily in the United States. Only a few hundred users have access to this feature. LinkedIn has not yet announced a global rollout date, but initial feedback will determine the scale of its launch.
What is certain is that the LinkedIn video feed marks a further step in the platform's transformation. LinkedIn seeks to reconcile the immediacy of entertainment networks with the seriousness of professional networking. A bold strategy that could well redefine the way professionals interact online.
Visit LinkedIn video feed opens the way to more fluid, more engaging content consumption adapted to new digital uses. If the experiment proves conclusive, there is no doubt that LinkedIn will become a key player in short video formats for professionals.
Our opinion
Visit LinkedIn video feed promises to be a major step forward for the platform. By drawing inspiration from TikTok while retaining its professional DNA, LinkedIn demonstrates its ability to innovate and adapt to its users' expectations. The opportunities it offers to businesses, experts, and job seekers are immense.
At ValueYourNetwork, influencer marketing experts since 2016, we've been closely monitoring these developments. With dozens of successful social media campaigns under our belts, we know how essential video has become for capturing attention and generating engagement. LinkedIn video feed thus offers exciting new perspectives for B2B influence strategies.