Sell more with Instagram has never been easier! Discover the big brands' secret method for exploding sales with influencers and boosting your bottom line right now.
Visit digital marketing has profoundly transformed the way companies sell their products, and sell more with instagram has become a go-to strategy. With over a billion monthly active users and a highly engaged audience, Instagram is the perfect platform to boost sales, especially during sales and promotions. But how do big brands turn Instagram into a conversion machine?
The answers lie in a well-established method: using influencers. These content creators have immense power over their communities and can literally explode a brand's sales in a matter of days. If giants like Walmart, Target and Wayfair are extending their promotional offers throughout the month of November, it's largely thanks to this strategy. Sell more with Instagram has never been easier for those who know how to do it.
Why use influencers to sell more with instagram ?
Instagram is a true digital showcase where consumers actively search for new ideas and products. Indeed, 46 % young adults use social media to get inspiration for future purchases, and 73 % of American teens prefer to discover new brands and promotions via Instagram rather than on Facebook or TikTok.
Influencers play a key role here. When they recommend a product, their audience, who trust them, is much more likely to buy it. Sell more with Instagram therefore requires good collaboration with strategically selected influencers.
7 strategies to boost your sales with influencers
1. Collaborate with micro-influencers to generate engaging content
All micro-influencers (between 10,000 and 100,000 subscribers) are niche content creators with highly engaged communities. Unlike mega-influencers, they often offer less expensive collaborations and provide an excellent return on investment.
Why bet on them?
- Their audience is more targeted and engaged
- Their content is more authentic
- They are generally less expensive and allow for greater flexibility.
Major brands use their content (photos, videos, stories) on their own social networks to maximize their impact and generate sales organically.
2. Work with macro and mega influencers to maximize reach
When it comes to exploding the visibility of an offer in a minimum of time, macro-influencers (+100,000 subscribers) and mega-influencers (+1 million subscribers) are the ideal solution.
Take Gymshark, for example, which collaborates with Brittne Babe (1.7 million subscribers). When she announces a Black Friday sale in stories and posts, visibility is instantaneous and conversions soar.
For sell more with instagramSo a hybrid approach is needed:
- All micro-influencers for authentic, engaging content
- All macro-influencers for massive reach and rapid impact
3. Vary concepts and approaches to capture attention
Not all campaigns are the same, and that's a good thing! Sell more with Instagram goes through varied formats that break the monotony and attract the eye.
An effective example? A brand of journals and planners that collaborates with different types of influencers:
- A content creator specializing in bullet journaling to show the usefulness of the product
- A collage artist for attractive visual appeal
- A fiction writer who uses notebooks to write down his ideas
This diversity helps to broaden the audience spectrum and attract different types of consumers.
4. Leverage Instagram Reels for maximum engagement
Since the launch of Instagram Reels, the algorithm strongly favors this format. Result: short and dynamic videos get 2x to 10x more views than conventional content.
Influencers can therefore create Reels featuring your product, by integrating a clear call to action such as :
- “Click the link in bio to take advantage of the promo!”
- “Last chance, limited stocks!”
5. Organize in-store visits with local influencers
With the COVID crisis, consumers have changed their shopping habits and often prefer to buy online. However, Physical stores remain a key source of inspiration.
An effective strategy is to invite local influencers to take a guided tour of the store in stories and Reels, showing the best offers and discounts available.
6. Give consumers multiple reasons to buy
A good communication plan is based on several levers to encourage purchases. Some major brands, such as Pink Lily Boutique, combine several offers to maintain constant interest:
- Flash sales
- Competitions (e.g. winning a €1000 voucher)
- Exclusive previews for their subscribers
7. Use a mix of organic and sponsored posts
Finally, sell more with instagram goes through a combination of organic posts and paid advertising.
- Organic content helps to create a relationship of trust with the community
- Instagram advertising allows you to precisely target potential buyers based on their interests and behaviors
What you need to know to sell more thanks to Instagram
Big brands leave nothing to chance when it comes tooptimize their sales through Instagram. Here are the key steps:
✔ Using micro-influencers to create quality content
✔ Working with macro-influencers to reach a massive audience
✔ Experimenting with different concepts to capture attention
✔ Taking advantage of Instagram Reels for maximum range
✔ Organize in-store visits to boost physical sales
✔ Propose several offers to maximize consumer interest
✔ Combine organic and sponsored posts for optimum impact
By applying these strategies, sell more with instagram becomes child's play!
💡 Do you want to set up a successful influencer campaign? ValueYourNetwork, an expert in influencer marketing since 2016, supports you in your digital strategies. Contact us to boost your sales now!