#INFLUENCERS CAMPAIGN : "RENAULT
The objectives
Renault, for the launch of the Renault "Capturhas set up a large-scale event: CapturTheNight, allowing people to experience an exceptional night outin several cities.
Complementing a media plan, the aim was to get the word out about the operation on the social networks via influencers car
The system set up with #ValueYourNetwork
A influencer campaign ValueYourNetwork on #Capturthenightwith a pay-per-engagement approach, targeting the general public and the automotive industry.
- Proposed networks : Facebook, Twitter, Linkedin
- Suggested target market: car, lifestyle
- Message: "Renault Captur gave 13 lucky drivers the chance to experience #CapturTheNight for a night out of the ordinary.
Results
- 350 car influencers relayed the campaign on their social networks, taking an active part in creating the buzz. #CapturtheNight.
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