Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
La vidéo longue Instagram 90 minutes arrive sous le nom de Features, un format horizontal dévoilé le 26 octobre 2026. Instagram le teste uniquement auprès de créateurs sélectionnés, d’abord au Brésil puis aux États-Unis. Features vise les podcasts, interviews,...
Meta Q3 2026 utilisateurs : le groupe comptait 3,64 milliards de personnes actives chaque jour en septembre 2026, soit 3 % de plus qu’un an auparavant. Ce chiffre officiel couvre sans doublons Facebook, Instagram, Messenger, WhatsApp et d’autres services Meta. Il ne...
La publicité X Noël 2026 convertit mieux avec l’objectif Website Conversions/Sales, le X Pixel ou la Conversion API, une page d’achat directe et une création centrée sur un seul appel à l’action. X recommande en 2026 un texte de 50 à 100 caractères, des vidéos de...
La publicité sur X pour Black Friday et Noël doit partir d’un objectif mesurable, d’une offre réelle et d’un suivi des conversions opérationnel. En 2026, X Business recommande des textes de 50 à 100 caractères, une seule proposition, un appel à l’action direct et une...
L’événement influenceur Jeremstar du 31 octobre 2026 montre comment une soirée privée devient un média à part entière. Organisé à l’Opéra de Vichy, « L’Opéra de l’horreur » associait spectacle, créateurs, expériences sponsorisées et diffusion sur Snapchat, Instagram...
Meta One for Business now lets you add clickable links to Instagram posts and Reels, but only with the Advanced plan, billed from €54.99 per month in France. The subscription is only worthwhile if those links generate enough conversions...
X has 12.39 million monthly active recipients in France in the first half of 2026. The audience stabilized after a drop of about 33 % that occurred in 2025. For an advertiser, the platform remains relevant for news, politics, and certain...
Sports on Twitch and YouTube will not completely replace TV channels. The model taking hold in 2026 is hybrid: premium rights shared between broadcasters and platforms, secondary competitions entrusted to creators, then commentary and short-form formats...
A YouTuber producer invests in their own shows to control the format, build audience loyalty, and create revenue that goes beyond YouTube advertising. The bet is expensive, sometimes several million euros, but it transforms a channel into a company of...
Collaborative posts and cross-posting on Instagram are transforming the way creators, brands and influencers share content, driving visibility, engagement and efficiency. By understanding the subtleties of these features and adapting...
YouTube is improving its AI for Ask Studio and connected TV: new CTV features, Premium podcasts, Effects Maker, and creator impacts. YouTube is improving its AI for Ask Studio and connected TV with a clear goal: reducing friction between...
Snapchat is betting on sports: numbers, AR, and influence show how the platform attracts fans, brands, and advertisers during major games. Snapchat is betting on sports to captivate enthusiasts with a strategy that combines short-form content, augmented reality, and...
Instagram subscription: price, Stories features, Meta Plus, and impacts for creators. Here's what Meta's new paid plan changes on mobile. Instagram subscription is becoming a real topic with the new paid plan tested and then made official by Meta...
Meta pendant IA: a discreet voice accessory for transcribing, summarizing, and organizing professional exchanges in real time. Meta pendant IA refers to the most talked-about project around Meta's hardware strategy: a device worn around the neck or attached to a...
Product launch: LinkedIn tips to prepare, activate, and extend your B2B campaign with influence, video, and measurable trust signals. Product launches on LinkedIn are no longer about a single announcement posted first thing on launch day with a...
Chatbots on LinkedIn: a clear method for making your content more visible, better cited by AI, and more useful to your B2B audience. Chatbots on LinkedIn are changing the way we think about the visibility of professional content. Posts, articles, and profiles...
2026 World Cup: Facebook strengthens its tools against abuse, scams, and online hate to protect players and fans. 2026 World Cup: How Facebook plans to combat abusive online behavior is becoming a very concrete topic as...
Meta AI glasses: Ray-Ban and Oakley models, pricing, creator use cases, limits, and concrete guidelines for choosing this accessory in 2026. Owning Meta AI glasses is no longer a distant prospect limited to trade show demos. With Ray-Ban Meta...
TikTok unveils its exclusive lineup for Pride Month 2026 with a dedicated hub, LGBTQIA+ creators, and purpose-driven formats. TikTok unveils its exclusive lineup for Pride Month 2026 with a highly structured approach: a dedicated space in...
SpaceX IPO: S-1 figures, Elon Musk's strategy for X, Grok, AI advertising, and the bet on orbital data centers. The SpaceX IPO is attracting the attention of investors, as well as advertisers, creators, and experts in...
Gen Z and romantic relationships: social media, dating apps, and new emotional expectations among connected young people in France. Gen Z and romantic relationships are now a topic more complex than a simple debate about Tinder, TikTok, or Instagram. The...
The BBF vibe on Snapchat shows how creators turn closeness, attention, and trust into measurable sales for brands. The BBF vibe tells a simple story: on Snapchat, creators aren’t just talking to an audience, they’re stepping into...
AI on LinkedIn in 2026 is changing brand visibility: AI citations are turning posts, articles, and profiles into authoritative sources. AI on LinkedIn in 2026 is transforming citation into a new visibility signal AI on LinkedIn in 2026 is no longer limited to...
Instagram algorithm: the new Your Algorithm button helps you control Reels, understand recommendations, and systematically adjust your content. Instagram is introducing a button to help you master your algorithm, with an option called “Your...
Micro-cultures: understanding the social media trend that is transforming influence, communities, and brand performance. Micro-cultures are changing the way brands, creators, and audiences connect on social media. The...
FIFA 2026: Discover the official TikTok creators for the World Cup, their behind-the-scenes access, and the impact for fans and brands. FIFA 2026: Discover the official TikTok creators for the World Cup marks a clear turning point in the way a major...
Instagram is abandoning encryption for private messages: this removal changes the privacy of DMs, Meta’s usage patterns, and the best practices to adopt. Instagram is abandoning encryption for private messages as of May 8, 2026, according to the information released...
Instagram Map: control location sharing, check your settings, and protect your privacy on the app. Instagram Map refers to the geolocation feature launched by Instagram in August 2025 in the United States, then rolled out gradually...
Banijay acquires Squeezie’s innovative concept “Stop the Train”: the YouTube format is targeting TV, streaming platforms, and international markets with global ambition. Banijay acquires Squeezie’s innovative concept “Stop the Train,” and this move says a lot about...
Content creators to follow for travel: profiles, formats, and criteria for choosing accounts that inspire better-prepared trips. The guide to content creators to follow for travel answers a simple need: finding reliable, inspiring profiles...