TikTok Go transforms travel video into hotel and activity bookings, with creators, travel platforms, and new use cases. TikTok Go marks a strategic milestone for ByteDance: after integrating shopping into the video feed, the app is testing...
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
Follow the 2026 FIFA World Cup live and exclusively on TikTok
Follow the 2026 FIFA World Cup live and exclusively on TikTok with live clips, behind-the-scenes content, creators, and official broadcasters. Follow the 2026 FIFA World Cup live and exclusively on TikTok does not mean watching every...
Top 10 TikTok Agencies in 2026: Influencer Marketing, TikTok Shop, and Ads
...In an increasingly competitive market, choosing the right TikTok agency makes the difference between an invisible brand and viral success. Discover the top 10 best-performing TikTok agencies in 2026 — influence, TikTok Shop
LinkedIn Jobs: how artificial intelligence is transforming outreach
LinkedIn Jobs: AI is transforming recruiter-candidate outreach with InMail, matching, shortlists, and human safeguards. Concrete impacts for HR. LinkedIn Jobs: how artificial intelligence is transforming outreach becomes a major topic...
Top 10 Influencers in Marseille in 2026: Food, Lifestyle, and Great Deals
...Marseille stands out as one of the vibrant hubs of digital influence in France, blending Mediterranean authenticity with urban trends. The diversity of Marseille creators offers a rich panorama ranging from gastronomy to fashion, including tech,
Best influencer platforms: ValueYourNetwork tops the ranking
...Choose a reliable influencer marketing platform has become a strategic challenge for brands that want to gain visibility, strengthen their credibility, and accurately measure their performance. In 2026, competition is intensifying among technology solutions, influencer marketplaces, and
Top Dubai influencers to follow in 2026
Top influencers must-follow from Dubai: an overview of the creators shaping influence in Dubai in 2026, with their audiences, engagement rates, and pricing for impactful collaborations.
Dubai has established itself as a hub of influence …
What is Instagram Stories navigation?
...Navigating Instagram Stories is much more than a simple swipe gesture. It includes a specific set of statistics that help understand how users interact with each story: going back, moving to the next slide
Top 10 Influencers in Lille in 2026: Accounts to Follow.
...Influencers in Lille are now establishing themselves as major players in digital influence in France. Behind the inspiring posts and captivating stories of influencers in Lille, a new generation of creators is shaping regional trends while competing with
Instagram innovates: discover the 3 new editing features
Instagram innovates with Edits: adjustable transitions, text opacity, iOS Live Photos, and new sounds to refine your Reels. Instagram is innovating again in video editing with a targeted update to its Edits app. Meta is adding more precise controls...
LinkedIn innovates in 2026: Discover 5 revolutionary tools launched in the United States
LinkedIn is innovating in 2026 with five tools launched in the United States to help small and medium-sized businesses sell, recruit, analyze their market, and grow without multiplying software. LinkedIn is innovating in 2026 with a series of beta tools in the United States, designed for founders,...
Friends or followers on Instagram: understanding the nuances and key differences
Friends or followers on Instagram: differences, impacts on engagement, and tips for adjusting a more reliable social media strategy in 2026. Friends or followers on Instagram is no longer just a matter of vocabulary. Since the tests launched by Meta in late 2025, the...
Facebook innovates in 2026 with the launch of two new publishing tools
Facebook is innovating in 2026 with two Meta publishing tools to better plan content, import Reels, and showcase original creations. Facebook is innovating in 2026 with the launch of two new publishing tools designed to reduce friction...
Instagram engagement rate: essential tips to boost your visibility
Instagram engagement rate: methods, formats, and analyses to improve visibility, comments, shares, and sales. Instagram engagement rate: essential tips to boost your visibility remains a frequent query among the...
The Meta Ray-Ban Display glasses are finally opening up to third-party apps
Meta Ray-Ban Display glasses are opening their APIs to third-party applications: uses, limitations, battery life, and impact for brands. Meta Ray-Ban Display glasses are reaching a long-awaited milestone: Meta is now opening their ecosystem to third-party developers....
Instagram Instants: how to hide your ephemeral photos in just 3 simple steps
Instagram Instants: hide your ephemeral photos and their alerts in 3 simple steps to keep a calmer inbox. Instagram Instants: understanding ephemeral photos before hiding them Instagram Instants refers to the photo sharing feature...
Top hashtags related to Eurovision, Bulgaria, Dara, and Bangaranga not to miss in 2026
Top hashtags related to eurovision, bulgarie, dara and bangaranga: tags, formats, and tips for posting more effectively in 2026. Top hashtags related to eurovision, bulgarie, dara and bangaranga not to miss in 2026: the query reflects a very clear trend on TikTok,...
Influencer Marketing in 2026: Proving Its Effectiveness at Every Stage of the Customer Journey
Influencer marketing in 2026: measure the impact of creators on awareness, preference, engagement, and sales. Influencer marketing in 2026 is no longer managed with a simple screenshot of views or an isolated engagement rate. Brands are asking...
Meta is launching this week a massive wave of layoffs tied to the rise of AI
AI-driven layoffs at Meta: 8,000 jobs targeted, costs reduced, and priority given to intelligent agents. Meta is launching a massive wave of AI-related layoffs this week, with a timeline beginning around May 20 and a...
Affiliate marketing: how to choose between affiliate marketing and influencer marketing
Affiliate marketing or influencer marketing: compare revenue, content, costs, and goals to choose the lever best suited to your brand. Affiliate marketing: how to choose between affiliate and influencer marketing is becoming a common question for...
How creativity is establishing itself as the must-have trend of the moment
as creative transforms comments into creative assets: social formats, humor, AI, and influence to capture audience attention. as creative refers to an approach that is easy to understand but demanding to execute: using reactions, comments,...
Passive scrolling and Generation Z: a new era of binge-watching
Passive scrolling and Gen Z: understanding the new social binge-watching, its effects on attention, and brand strategies. Passive scrolling and Gen Z refers to a behavior that has become familiar: scrolling through videos, Reels, Shorts, or TikToks...
Kings League France 2026: discover why brands are betting everything on this unprecedented playing field
Kings League France 2026: why this format blending soccer, live content, and influence is attracting brands, creators, and young audiences. Kings League France 2026 attracts brands because it brings together three levers that are rarely aligned with such precision: sports, the...
How to Calculate the Effectiveness and ROI of an Influencer Marketing Campaign in 2026
How to calculate the effectiveness and return on investment of an influencer marketing campaign in 2026 with KPI, ROI, and methodology. How to calculate the effectiveness and return on investment of an influencer marketing campaign in 2026 requires more than just an...
Influencer Law 2026: the new rules for brand contracts
Influencer Law 2026: written contracts, the €1,000 excl. VAT threshold, gifting, AI, and transparency. The rules to apply for brands and creators. Influencer Law 2026: the new rules for brand contracts are changing the way the...
Top 10 Brazilian Influencers to Follow in 2026
...Discover the top 10 Brazilian influencers you absolutely must follow in 2026. This selection of 10 Brazilian influencers must-see brings together the content creators who currently dominate Instagram, TikTok, YouTube, and Twitch in Brazil. The country is no longer just the one
Identifying Fake Followers of Influencers: Key Strategies for a Safe ROI in 2026
Identifying influencers' fake followers helps brands secure their budgets, choose the right creators, and protect their ROI. Identifying influencers' fake followers is becoming a validation step as important as the creative brief or the negotiation...
UGC Campaign 2026: The Ultimate Guide to Mastering User-Generated Content
UGC Campaign 2026: methods, examples, KPIs, and best practices for turning customers and creators into high-performing social proof. UGC Campaign 2026 refers to a strategy that uses content created by customers, communities, or specialized creators...
Influencer marketing and performance: 5 tips to boost your sales quickly
Influencer marketing and performance: 5 concrete tips to accelerate your sales with creators, promo codes, social commerce, and ROI measurement. Influencer marketing and performance now go hand in hand. A campaign is no longer judged only by the number of...
Ideal influencer marketing agency: how to choose based on key criteria
Ideal influencer marketing agency: criteria, contract, data, and network to choose a reliable, profitable partner that fits your needs. Ideal influencer marketing agency does not mean the most visible, the most expensive, or the most mentioned agency on LinkedIn. The right choice...