Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
La vidéo UGC s’impose comme le format le plus crédible pour convaincre sans “faire pub” : elle reprend les codes des réseaux, rassure par la preuve sociale et nourrit la performance, de l’annonce publicitaire à la page produit. Les marques avancent désormais sur une...
Meta relance son projet de montre connectée sous le nom de code « Malibu 2 », avec une promesse claire : faire du poignet une interface d’IA au quotidien, pensée pour dialoguer avec ses lunettes et ses plateformes sociales. Attendue pour 2026, cette offensive vise...
De la chasse au temps d’écran aux “notes de la communauté”, mark zuckerberg a modifié la stratégie d’instagram en alignant la plateforme sur une nouvelle doctrine : engagement, vidéo et arbitrage politique. Décryptage des décisions, de leurs effets concrets et de ce...
Quand YouTube en panne provoque un écran noir, l’effet domino dépasse largement le simple “bug” : recommandations figées, audiences désorientées et campagnes influence ralenties. Avec plus de 300 000 signalements, l’incident met en lumière la dépendance des créateurs,...
Aux Jeux, la performance se joue sur la piste… et dans le fil d’actualité. Les influenceurs aux Jeux Olympiques s’imposent comme un relais d’ambiance, un levier d’audience et un terrain d’opportunités que les organisateurs apprennent à encadrer. Paris a offert un...
Twitch is testing ads during stream breaks, and the reaction is immediate: frustrated viewers, streamers caught in the middle, and brands seeking visibility. Behind the controversy, one question dominates: where to draw the line between monetization and user experience?
In 2026, the drop in monetization for YouTube channels specializing in animation increases the pressure: between stricter anti-"inauthentic" content policies, suspicions surrounding AI, and advertising arbitration, creators denounce sudden losses and...
Between conversational search engines, augmented browsers, and agents capable of synthesizing entire streams, AI is revolutionizing search and shifting the battle from visibility to trust, evidence, and context. Information retrieval is no longer...
Between punchlines, ironic duos, and collaborative investigations, the viral clashes on TikTok for the 2026 municipal elections are reshaping the local battle. Short formats, algorithms, and hybrid creators are transforming the campaign into a narrative arena where every second...
YouTube has reached a strategic milestone: its 2025 revenue is projected to exceed $60 billion, driven by advertising, subscriptions, and a significant acceleration in usage on connected TVs, Shorts, and podcasts. As the major platforms finalize their...
TikTok is testing a "Nearby" tab in the U.S. that relies on precise GPS location to offer videos useful in real life: restaurants, events, local businesses and creators. Between the promise of discovery and concerns about privacy, this...
Amazon, social platforms and major cloud players are committing over 600 billion to accelerate artificial intelligence: data centers, chips, models, but also new uses on the content side. Behind the hype, a recomposition of the...
Vibes, the new app tested by Meta, explores a video stream generated entirely by artificial intelligence, separate from Instagram and Facebook. Between creative prowess, extreme personalization and debates over content quality, this format could...
All-Star NBA 2026 in the designer capital of the world: a weekend conceived as a total cultural product, where the new USA vs World format, the power of designers and the innovation of brands redesign the way basketball is consumed, on the floor as well as on...
Instagram speeds up the planning of your publications thanks to an update to Edits: intelligent copy and paste between projects, more reliable duplication and link tracking that's finally legible. A discreet but decisive evolution for creators, community...
Understanding how to add a clickable link to a Reel is a game-changer for traffic, conversion, and performance measurement on Instagram. This new option finally brings the Reel closer to an actionable format, designed for selling, recruiting, or getting sign-ups.
Since the end of 2025, Meta has been able to analyze exchanges with Meta AI to enrich its advertising profiles outside the EU. Behind an innocuous conversation lie signals of intent, emotion, and context, capable of transforming a personal question into...
The European Commission is demanding an end to TikTok's addictive interface and is placing screen design at the heart of regulation. Behind this standoff lies a simple question: how to transform an experience designed for retention into a more deliberate use, without...
Oakley's collaboration with Meta in the 2026 Super Bowl ad promises a game-changer: a commercial conceived as a social experience, creators at the heart of the storytelling, and performance measurement closer to the field. Beyond the "big screen" effect, the real stakes are...
For the 2026 Olympics, Japan is strengthening athlete protection against social media threats, with support from Meta: accelerated detection, multilingual moderation, priority reporting, and crisis protocols. A complex technical and human undertaking where influence...
Between persistent inflation, climate anxiety and the omnipresent influence of platforms, Generation Z is inventing a form of consumption that is both cautious and expressive. Let's decipher the trade-offs, emotional triggers and new buying grounds that...
Meta is preparing a new stage of monetization: Facebook, Instagram and WhatsApp would remain accessible for free, but advanced features, less advertising and AI tools could move to subscription. For creators, brands and...
Upscrolled is establishing itself as the new social outsider capturing American attention in the wake of TikTok's toppling. Transparency, freedom of expression and user control: the promise is seductive, but the execution will have to follow. Since the change of control of...
In Los Angeles, an unprecedented trial on social network addictions pits Instagram, Facebook, YouTube and TikTok against a popular jury. Beyond the content, it's the design of the platforms - algorithms, personalization and infinite scrolling - that is...
To understand the algorithms of Instagram and TikTok in 2026 is to transform an impression of chance into a reproducible method: capture attention, trigger action, then let the recommendation do its work. Between Reels that break through without warning and...
In the space of ten years, influencer marketing has gone from an opportunistic test to a controlled, measured and supervised strategic mechanism. Massive adoption by brands, diversification of creator profiles and performance requirements have redefined this now central lever...
TikTok is securing its future in the US by reorganizing its governance, strengthening compliance, and reassuring both brands and creators. This transition is already changing the rules of the game for brand safety, transparency, and campaign performance. [Further details omitted]
Instagram transforms Edits into a veritable cockpit for Reels: integrated clickable links, personalized editorial suggestions and new effects to speed up creation. An update that changes the way audiences flow from one content to another,...
In France, influencer marketing is changing scale: budgets are on the rise, contracts are more focused, and platforms are imposing their codes. Behind the predicted surge in 2026, the market has matured, is better measured, and is now managed as an investment. The...
In 2026, Instagram is adjusting the distribution of Reels with a selection system that prioritizes relevance, retention and satisfaction, rather than simple audience size. For creators and brands alike, visibility becomes more "earned",...