Practical guide to mastering front-page stories on Instagram in 2025: concrete methods, content ideas and best practices for turning visitors into customers with optimized permanent stories. This pragmatic guide deciphers how to use...
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
Instagram and your likes: what your followers really learn from your likes
How "likes" on Instagram trace a public profile and influence reach: decoding what your followers learn through your likes, the implications for brand trust, and concrete courses of action for leveraging these signals in...
Meta reinvents Facebook's famous 'poke' to appeal once again to Generation Z
Meta reintroduces the Facebook poke by transforming it into a playful, trackable tool in an attempt to win back Generation Z. Between nostalgia, gamification and moderation issues, this strategy illustrates the platform's desire to revive engagement by...
Instagram explodes in Europe: find out how it's growing ten times faster than Facebook!
Detailed analysis of Instagram's growth in Europe, its main drivers and the concrete strategies that brands can deploy to take advantage of an expansion that is up to ten times faster than Facebook. Provides key figures, case studies and practical tips for...
TikTok Paid Subscriptions – Why Influencers and Their Fans Are Furious
Analysis of the new subscription options on TikTok, the reasons for the anger of communities and creators, and operational strategies for limiting risk while monetizing a loyal audience. TikTok's paid subscription feature...
TikTok expands its messaging service with the addition of two highly anticipated new features
TikTok enriches its private messages with two major additions: 60-second voice notes and the ability to share photos and videos with up to nine users at a time. These new features bring the application closer to traditional messaging, while also integrating...
Meta launches AI chatbots inspired by celebrities like Taylor Swift, sparking a storm of interactions without prior agreement
Meta deployed AI chatbots taking on the personalities and appearances of celebrities without prior consent, generating tens of millions of interactions and raising heavy legal, ethical and commercial questions for platforms, stars and...
Family influencers: discover their secrets for a perfect life on Instagram
Dive into the world of family influencers: winning formats, effective collaborations and best practices for brands seeking authenticity and engagement. This article explores the secrets of creators who transform their daily lives into content...
Instagram's Friends Map Explained: What No One Ever Told You!
Instagram's friend map sheds light on how private connections influence public reach. This article explores the invisible signals, common misinterpretations and tactics for regaining control of visibility, with examples...
Connected glasses: Apple or Meta, which will win the innovation war?
Structured, forward-looking analysis of connected glasses: comparison of Apple and Meta strategies, deciphering expected functionalities, impact on usage and opportunities for brands and influencers. A clear, factual overview of the race for...
Back to school" series: The secrets of their dazzling success on the Internet
Methodical analysis of the mechanisms that propel "back-to-school" series on social platforms: formats, narratives, ecosystems of influence and marketing levers that transform school fictions into viral phenomena. These series focus on the...
Can we really regulate the power of influencers?
Precise analysis of the legal, technical and operational levers for reducing the risks associated with the power of influencers. This article examines the legal definition, the limits of application of the rules and practical solutions for protecting...
Meta and Oakley unveil groundbreaking connected sports eyewear
Meta and Oakley combine sporty design and on-board intelligence to offer connected eyewear for active sports enthusiasts, with 3K camera, Meta AI and optimized battery life - an offering designed for the field and for instant sharing on networks....
Discover museums on TikTok: why everyone is talking about it right now
A methodical analysis of why museums are investing in TikTok today: appeal to younger audiences, creative formats, internal organization, legal issues and opportunities for brands and influencers. This article explores why museums...
Booking hotels directly on tiktok: the trend that's shaking up tourism
Methodical analysis of the rise of TikTok as a booking channel: technical mechanisms, consumer behavior and consequences for tourism players. This article examines integrations (Booking.com, TikTok Go), usage figures...
Instagram and tiktok: trendy restaurants' recipe for success on social networks
Practical, creative strategies for restaurants to become must-reads with Instagram and TikTok: content tips, publishing timelines, real-world examples and tools to convert engagement into in-room visits. This guide focuses on...
Mental health and TikTok: why do we all get hooked?
Objective analysis of the psychological and algorithmic mechanisms that make TikTok so attractive, review of recent scientific data on addiction and presentation of concrete practices to protect the mental health of young people, families and players...
Neon coat revolutionizes the world of influencers with exclusive free experiences
Neon Coat offers influencers and creators privileged access to free experiences, meals and services in exchange for authentic social content. This article looks at how the platform works, its implications for transparency and good practices...
Discover the ideal frequency of weekly posts according to a study to propel your Instagram account
A recent study delivers clear recommendations on the ideal frequency of weekly posts to boost visibility and engagement on Instagram. This methodical guide explains how to adapt this data to different account types, measure the...
Massive removal of alcoholic content on instagram and facebook: what the courts have just ordered
French courts have ordered the removal of 26 publications promoting alcohol on Instagram and Facebook, forcing Meta to act and reopening the debate on the application of the Evin law to social networks. This article explains the legal background,...
BookTok: discover how TikTok boosts book sales in the blink of an eye
BookTok turns forgotten novels into commercial phenomena in a matter of days, thanks to authentic recommendations, short formats and an engaged community. This article analyzes virality mechanisms, key creators and strategies...
Meta revolutionizes Facebook and Instagram with artificial intelligence voice dubbing
Meta inaugurates an artificial intelligence voice dubbing system on Facebook and Instagram to help creators break the language barrier, combining machine translation, preservation of the original timbre and lip sync. This...
meta connected glasses: what the latest innovations have in store for you
Analysis of the latest developments in Meta connected glasses: monocular screen, "Ceres" gesture wristband, improved camera and price positioning. This dossier explores practical uses for content creators, privacy issues and the...
LinkedIn: Three key algorithm developments to know about
LinkedIn's algorithm is undergoing a profound transformation, redefining the rules of visibility for all profiles: creators, experts, companies and influencers. Authenticity of content, originality of publication, mastery of hashtags... Three evolutions...
Local Influencers: Learn How to Boost Your Restaurant Traffic
Boost your establishment's visibility through the power of local influencers. Learn how to leverage targeted collaborations with engaged content creators to attract local customers and generate digital word-of-mouth...
Cross-posting: the benefits of collaborative posts on Instagram
Collaborative posts and cross-posting on Instagram are transforming the way creators, brands and influencers share content, driving visibility, engagement and efficiency. By understanding the subtleties of these features and adapting...
Discover the real estate influencers you absolutely must follow in 2025
Who will be the real opinion-formers in the French real estate landscape in 2025? Gone are the days of traditional storefronts and staid communication: today's real estate influencers are shaping the future of the sector, far beyond traditional advertising. Their...
Discover the 20 influencers to follow on LinkedIn to optimize your visibility
LinkedIn continues to establish itself as the essential platform for developing your professional network in 2025. Following the right influencers is becoming an essential strategy for optimizing your visibility, capturing emerging trends and drawing inspiration from the best...
10 Best Influencer Marketing Platforms in France in 2025
In 2025, the competition for visibility and credibility on the French market has never been so intense, thanks to influencer marketing. New specialized platforms are vying with one another to innovate and effectively connect brands and creators,...
Top YouTube Agency: How to Choose the Best for 2025
Choosing a youtuber agency can transform a creative's career in 2025. Tailor-made strategy, campaign management, contract negotiation: discover all the levers you need to select the best support agency, with a focus on...