Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
Six months after its arrival in France, TikTok Shop boasts an unprecedented social commerce dynamic. Between daily live shows, short "shoppable" videos and integrated affiliation, the first brands have drawn up a mixed but instructive balance sheet, between...
Instagram Rings recognizes creative audacity before notoriety. A prize designed to reward creators who are transforming culture, supported by a jury of icons and a highly symbolic recognition system, both on and off the app. The...
Discover how local influencers can fill your venue, amplify your visibility and turn every plate into content that attracts new customers. Proven methods, rigorous profile selection, automation and measurement of...
Analysis of the international rollout of Cici, ByteDance's AI chatbot, and its "social-first" strategy, which competes with ChatGPT, Gemini and Character.AI thanks to a community-based approach, influencer-driven distribution, and reassuring positioning...
Facebook and Instagram are accelerating the internationalization of Reels with AI-driven machine translations: multilingual voice dubbing, lip syncing and translated subtitles. The aim is to enable creators and brands to reach...
Analysis of the levers that are propelling TikTok Shop ahead of eBay in France, with a focus on the discovery algorithm, in-app conversion and the creator ecosystem. The article details concrete strategies for brands and sellers, indicators of...
Instagram is testing ignore ads in Reels, a YouTube-inspired format, to reconcile monetization and user experience. This development promises greater control for the audience and enhanced performance for brands, provided they adapt...
Canva accelerates into 2025 with a strategy focused on AI and smarter, more collaborative and measurable design. Between Visual Suite 2.0, generative assistants and aesthetic trends blending vintage and algorithmic precision, the platform wants to become...
Fifteen years after its launch, Instagram has established itself as a global ecosystem where visual culture, commerce, influence and entertainment meet. From filtered photos to AI-powered Reels, the app has redefined usage and accelerated the...
A creative and actionable program for Celebrate Halloween with 31 days of TikTok-Tober: daily ideas, #FoodTok and DIY trends, partnerships with local SMEs and measurement methods to turn October into a visibility and sales engine. Celebrate Halloween...
Discover how collaborative posts on Instagram, via cross post and Collab functionality, multiply reach, engagement and ROI. Methods, examples, decision-support charts and FAQs to quickly master everything. Publications...
A pragmatic action plan to double your brand's impact on YouTube in 30 days thanks to an intelligent mix of video SEO, Shorts, Ads and influencer collaborations. Between massive competition and audience expectations, the window of attention is played out in seconds....
Discovering the new ideal times to post on Instagram in 2025 helps increase engagement without forcing paid reach. Since October, influencers have been adjusting their niches: focus on prime time 7-9pm, push of Reels to midnight, and...
Shadowban Instagram: understand the signals, identify the real causes and apply a reliable action plan to restore your reach. An operational guide to diagnosing, correcting and preventing visibility restrictions. Instagram shadowban intrigues...
Analysis of the major trends in influencer marketing in 2025: the apotheosis of creators, the ebb of overconnection, the reinvention of formats, the rise of AI and the rise of subversive creators to guide brand strategies. A panorama of influencer marketing...
Twitch in 2025 introduces new features for Twitches streamers and viewers: simplified monetization, improved collaboration and mobile redesign. Find out what's new! Every year, Twitch evolves to offer a better experience...
Want to view a story anonymously or publish a story without revealing your identity? A handy tool for social network professionals and discreet observers alike, we describe how to view stories and other public Instagram content...
On our TikTok-dominated social networks, viewing a video or profile without being seen is becoming a concrete concern for dozens of professionals and users. An influencer marketing agency must monitor competing accounts from their...
Dive into the heart of ASMR creators: explore the profiles, the formats that work and the reasons why these influencers soothe our nights. This article identifies the talents to watch, dissects marketing practices and offers concrete benchmarks...
Analysis of the 10 sportswear brands most favored by influencers: rankings, share of voice, formats that perform and best practices for building effective influencer campaigns in 2025. This dossier explains why certain brands...
Dubai's 5 must-follow influencers: a panorama of the creators shaping influence in Dubai in 2025, their audiences, engagement rates and rates for impactful collaborations. Dubai has established itself as a nerve center for...
Top 10 must-follow American female influencers: profiles, figures and opportunities for brands. This guide highlights powerful content creators on TikTok, Instagram and YouTube, useful for building a sustainable influencer strategy...
The 10 most influential Italian luxury brands on Instagram: 2025 performance analysis, engagement strategies and best practices. Focus on Dolce & Gabbana, Gucci, Prada and the houses that turn visibility into desire. The Italian luxury landscape...
Updated Top 10 of France's most influential YouTubers: profiles, key figures, and 2025 trends to understand how these creators are transforming the influencer marketing ecosystem. The 10 most influential YouTubers in France bring together...
Discover Le Jardin, the ephemeral oasis at Hôtel Mahfouf in Paris by Lena Situations: a plant-based space from August 2 to 31, 2025 at the Pavillon Chesnaie du Roy offering vegan dining, a lifestyle boutique and convivial evenings for a true urban escape. Le Jardin...
The top 35 most influential YouTube channels in France: rankings, key figures, and strategies for leveraging these massive audiences in a successful influencer campaign. This report presents the top 35 most influential YouTube channels in France, a...
Discover the essential artificial intelligence tools to boost your social media strategy: practical selection, priority uses and operational advice to save time, increase engagement and improve the ROI of your...
Understanding why Instagram views have become the central metric helps optimize visibility, improve engagement, and open up monetization avenues for creators and brands. This article details how views work, their impact...
WhatsApp introduces Selfie Stickers: Create custom stickers directly from a selfie, add filters, and share packs with one tap—an update that transforms instant messaging into a space for personalization and expression...
Engaged influencers maintain their presence on X while testing Bluesky: a hybrid strategy revealing the new dynamics of social networks in 2025. This article analyzes key figures, creators' motivations and the implications for the...