Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
Entre accélération des collaborations, pression sur les délais et surveillance accrue des pratiques, l’influence commerciale a basculé dans une logique de preuve. Le contrat n’est plus seulement un réflexe juridique : il devient un outil de pilotage, de conformité et...
L’IA s’est invitée au cœur des campagnes d’influence : elle accélère la production, affine le ciblage et renforce le pilotage. Reste un enjeu central : préserver la créativité des créateurs et la confiance des audiences. De la génération d’idées à l’analyse de...
En B2B, l’influence n’est plus un “bonus” de notoriété : c’est un relais de confiance pour émerger, accélérer la considération et transformer des audiences expertes en opportunités commerciales. Les directions marketing B2B font face à un paradoxe : plus les outils de...
Instagram retente l’expérience “grand écran” avec Instagram for TV, une application pensée pour le salon et centrée sur les Reels. Profils personnalisés, recherche simplifiée et programmes thématiques : musique, sport, voyage, tendances… la plateforme vise un nouveau...
Créer des posts de Noël sur Instagram qui émergent vraiment demande une méthode claire : un angle éditorial solide, des formats pensés pour l’algorithme, des Stories travaillées et une preuve sociale crédible. Voici 5 astuces actionnables pour transformer l’esprit des...
Why do dumps on Instagram appeal so much? Between the aesthetics of the "real", algorithmic mechanics and the fatigue of perfect narratives, this carousel format is establishing itself as the new social language to decode. On Instagram, dumps have taken the place left...
Immersive video, AI, social commerce, communities and data: in 2026, social networks are becoming performance ecosystems where every choice of format and platform can accelerate... or hold back a brand. As we approach 2026, visibility is no longer earned by...
What are TikTok's must-have songs of 2025, and why do these sounds go viral in a matter of hours? We take a methodical look at some of the classic revivals, overblown Latin hits and calibrated choruses, and...
Mariah Carey kicks off the festive season with an exclusive concert designed as a total event: vocal performance, "Merry Christmas" staging, and meticulous digital activation. With record-breaking streaming, targeted merchandising and premium partnerships, here's...
Between the promise of multiplied creativity and the risk of silent manipulation, influence boosted by artificial intelligence is changing the rules of the game. Behind the "spontaneous" posts lie predictive models, audience scores and...
From February 2026, Esta's application could switch to a much more intrusive digital control: five years of activity on social networks and phones, ten years of e-mails, and more detailed family elements. For travelers on the 42...
Less assiduous than in Italy or the UK, a more discreet expression of opinion than in the U.S., but remarkably consistent: in France, Facebook remains a reflex. The latest CNC report highlights more "spectator" uses, centered on the...
Between the protection of minors, the effectiveness of age controls and the risks to privacy, France wants to review access to social networks before the age of 15. The debate is also taking place at European level, where technical tools are being developed to make it possible to...
Social networks now serve as a compass for the vast majority of French people, helping them to find their way in the world of employment, help and retraining. However, the transformation of this information into concrete opportunities remains a minority, revealing a clear gap between...
Google's announced return to the field of connected eyewear reshuffles the deck against the Meta-EssilorLuxottica duo. In 2025, the stakes go beyond the product: they involve the ecosystem, social influence, optical distribution and the battle for embedded AI. The...
Google is preparing three families of connected glasses for 2026 and beyond, with Android XR and Gemini at the heart of the experience. The aim is to regain the initiative from the already popular Ray-Ban Meta, by leveraging the Android ecosystem, augmented reality and a...
TikTok rolls out Share Feed and sharing tools designed for private conversations: a common video feed, collaborative collections and festive cards. The aim is to make discovery more social, more relevant and easier to activate at the...
Meta modernizes Facebook with a less cluttered interface, a more immersive feed, refocused navigation and easier-to-read comments, while strengthening user control over recommendations. Long considered too busy,...
Discover how to identify the top Facebook influencers to follow in 2025, and understand their codes, formats and strategies to turn them into a real visibility lever. Between viral local marketing, international luxury, engaging humor and technology...
When algorithms become less efficient, an unexpected phenomenon occurs: the true power of communities is revealed. This article explores how the declining efficiency of recommendation systems rehabilitates human creativity, strengthens links between...
Find out how to choose a top brand content agency capable of transforming your brand image, orchestrating your content across all channels and boosting your marketing performance with a coherent, creative and business-oriented editorial strategy. Between...
Mastering how to read and interpret KPIs on social networks can transform a simple online presence into a real growth lever. By understanding how to read reach, engagement, conversions and advertising costs, a brand...
Responding to comments on social networks isn't just a polite gesture: it's a real performance driver. Brands and designers who structure the way they respond see their organic reach, reputation and sales...
TikTok Bulletin Boards redesign the relationship between creators, brands and communities, offering direct broadcast channels inspired by messaging and Instagram channels. This new space, designed as an ultra-targeted "bulletin board", opens up new...
On Instagram, not all content is created equal. Reels, carousels, stories, static posts: some formats trigger waves of engagement, others simply fill up the feed. Understanding which types of content really captivate your followers makes it possible...
Pinterest is transforming the experience of its boards, turning them from simple collections of images into genuine action spaces, personalized and boosted by artificial intelligence. Between product recommendations, immersive experiences and new...
LinkedIn is stepping up its measures to combat automation and false engagement, particularly via pods and mass bots. This tougher stance is transforming the way creators, brands and marketing teams need to think about their presence on...
Discover how 5 must-have tools can transform a community manager's day-to-day work, from the creation of powerful visuals to fine-tuned performance analysis, planning, collaboration and strategic organization. A selection of...
Discover how essential brand content formats can transform a simple digital presence into a veritable brand territory. From video to podcasts and editorial platforms, this guide highlights the content that's essential for...
The must-have platforms that will dominate the digital landscape in 2026 will redefine content creation, e-commerce and influencer marketing. With ultra-personalized videos, artificial intelligence integrated into every stage of the customer journey and networks...