Why launch an influencer marketing campaign?
A creative and original influencer marketing campaign can promote all kinds of products. According to a Mediakix survey, almost 1 in 5 marketers devote more than half their budget to influencer marketing campaigns. influence marketing! Social media has become a go-to method of communication for brands, and influencers have more power than ever.
There are several advantages to launching an influencer marketing campaign:
Credibility Influencers generally have a high level of credibility with their audience, as they have already established a relationship of trust with their followers. By working with influencers, you can leverage this credibility to promote your brand or product with an influencer marketing campaign.
Audience : Influencers often have a wide reach, thanks to their large audience on social networks and their influence on their followers. Working with them for a influencer marketing campaignYou can reach a wider audience than you could using other marketing methods.
Commitment : Influencers often have a high engagement rate from their audience, meaning that their audience is more likely to respond and interact with the content they share. This can be beneficial for your brand, as it can help you generate interest and engagement from your target audience with a influencer marketing campaign.
Added value with UGC: By working with influencers, you can create quality content that adds value to your brand and your target audience. This can help you stand out from the competition and build trust with your audience.
Efficiency measurement : Many influencer marketing tools allow you to track and measure the effectiveness of your campaign, allowing you to optimize your strategy based on the results. This also allows you to see which influencers are performing best for your brand and target your strategy accordingly for your next influencer marketing campaign!
An influencer marketing campaign can be extremely profitable! Contact us to launch your influencer marketing campaign and get the best possible results!
Spotlight on a few influencer marketing campaigns!
An influencer marketing campaign is considered the most effective way to reach customers and promote your products on social networks like Instagram, Facebook and TikTok and many others. Influencer marketing campaigns are a powerful marketing strategy that help you reach your target audience very quickly, because you only deal with the communities you're looking for through influencers.
Launch an effective influencer marketing campaign... and trust ValueYourNetwork to exceed your objectives!
To become an advertiser and launch an influencer campaignplease contact us at the following address: [email protected] to launch your next influencer campaign with our top influencers.
To ensure the success of an influencer marketing campaign on social networks, we recommend you read the following articles:
Influencer co-creation: why brands are moving from product placement to recurring collections
Influencer co-creation transforms a one-off campaign into a product designed with a creator and then marketed to an identifiable community. In 2026, Celio Women is taking this approach further with “The Essentials Through the Eyes of…”: each month, a female creator...
International influencer campaign: why a global strategy must remain local
An international influencer campaign is not about translating a global brief. It requires casting, platforms, content, contracts, and metrics tailored to each country. For a France–United States activation, the brand foundation can remain...
Ambassador Program vs. One-Shot Collaboration: Which Should You Choose in 2027?
An influencer ambassador program is a good fit in 2027 for a brand seeking an ongoing presence, while a one-shot collaboration is useful for testing a creator, supporting a launch, or covering an event. The right approach is to fund multiple...
Creator Economy in the Sud region: Where are the 900 creators that brands can activate?
There are nearly 900 influencers in the Région Sud in 2026, with a combined following of almost 100 million, according to the Favikon and UMICC mapping published in October 2026. For brands, however, the challenge is not to activate the largest audiences: they need to identify the...
2027 Instagram Audit: The 6 Metrics to Check Before Changing Your Strategy
An effective Instagram audit to prepare for 2027 checks six indicators before any strategic overhaul: reach, meaningful engagement, intent signals, performance by format, active audience, and conversions. This method prevents confusing view volume with results...
Influencer Relationship Management: Do You Need a CRM to Manage Your Influencers?
An influencer CRM becomes useful as soon as multiple people are managing recurring collaborations, payments, contracts, or campaigns across different markets. Unlike a creator database, it centralizes communications, rates, documents, and...
Brands are spending more on influencer marketing
Brands are spending increasingly more on influencer marketing, but measuring returns remains fragmented. In France, investments reached €587 million in 2025, 13.1 % higher than in 2024, according to ARPP and France Pub. To prove effectiveness...
E-commerce payment: Wero arrives at major retailers
Wero e-commerce payments are entering French checkouts in 2026: Orange/Sosh has launched bill payments, while Decathlon, Air France, and Fnac Darty are preparing for their rollout. This European solution enables an instant account-to-account transfer...
Google Shopping: free product listings are disappearing in Europe
Google Shopping has almost entirely removed free product listings and “Popular products” carousels from Google Search in the European Economic Area as of September 17 and 18, 2026. Google links this removal to the requirements of the Digital Markets Act. For...
The future of influencer marketing: budgets, AI, and ROI
The future of influencer marketing rests on three measurable changes in 2026: rising budgets, AI-assisted selection, and campaigns judged by their business impact. Raw audience size is no longer enough. Brands want...