Discover the challenges and limits of influencer marketingthe risks associated with improper use, and methods for safe effective strategy in this detailed guide.
We take a closer look at the mysteries of the fast-growing marketing industry...
B2B
Discover here our B2B articles for your B2B influencer marketing campaigns and to develop your influence.
How advertising works on Twitch
Find out all about advertising on Twitch, a revolutionary platform for reaching a young, engaged audience. Learn how to create effective campaigns and measure their impact.
We take a look at how advertising works on Twitch, the video game platform ...
When and at what time to publish on LinkedIn for maximum impact
Discover the best times to publish on LinkedIn in 2024 and maximize the impact of your content with our proven strategies.
You're looking to optimize the visibility of your publications on LinkedIn, and you're wondering when is the right time ...
Identify influencers for your brand via ValueYourNetwork
Find out how ValueYourNetwork can help you identify influencers aligned with your values to boost your business. influencer marketing.
In influencer marketing, authenticity and alignment of values are paramount, and it's imperative to identify influencers who genuinely resolve issues with the spirit ...
Why use an influencer marketing agency?
Discover how an influencer marketing agency can transform your digital strategy, maximize your ROI and engage your target audience.
At a time when the influencer marketing is redefining commercial communication strategies, you might want to ask yourself whether ...
The Adviser: a new type of influencer
Discover the world of "Advisers", a new type of influencer who passes on valuable advice in a variety of fields. Discover their role, their methods and their growing impact on modern society.
You may have heard of influencers on ...
Earned Media Value (EMV): the essential role of influence marketing
EMV has become indispensable in the influencer marketing industry, helping to quantify the impact of promotional strategies on online platforms.
Earned Media Value (EMV) plays an essential role in influencer marketing. It is ...
What's the difference between an influencer and a KOL?
What's the difference between an influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.
We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...
How do you create a social media strategy?
Discover the essential steps for creating a strategy social media successful. Choose the right platforms, define your objectives and identify your target audience.
You're aware of the importance of a social media strategy for your company, but you don't know ...
Influencer marketing on Instagram is a must for brands
Influencer marketing on Instagram is essential for brands. Discover the types of influencers, their impact and their remuneration on this essential platform.
Influencer marketing has become an essential part of brand communication on social networks, especially Instagram. ...
The main types of Brand Content
Discover the different content strategies and formats Brand Content (editorial, visual, interactive, advertising, branding) used to reinforce a brand and connect with the target audience.
The main types of brand content are currently used by ...
Influencer marketing for B2B companies
Discover how B2B influencer marketing can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.
Influencer marketing has become an indispensable tool in the business world, and the industry is ...
Top influencers LinkedIn: the B2B social networking platform
LinkedIn is the essential platform for the B2B market. Discover the best French LinkedIn influencers and how to collaborate with them thanks to ValueYourNetwork.
LinkedIn has become an essential social networking platform for the B2B market. It is interesting to note ...