When it comes to influencer marketing, many brands tend to think of working with celebrities as a quick fix to gain exposure and increase sales. But if you ignore the basics, like SEO, the impact may not be as impressive as you’d like. Social media seems like an incredible opportunity to reach an audience, but if your content isn’t optimized, backed by the right analytics, and doesn’t have organic traffic, even the best influencer may not deliver the results you’d expect.
What Is ROI and How to Calculate It
ROI (Return on Investment) is an indicator that reflects the effectiveness of investments. In the case of influencer marketing, ROI is usually measured through two parameters: increased sales and increased brand visibility. How to calculate it? It’s quite simple:
- amount spent on the campaign;
- the profit received (or other goals, for example, the number of new subscribers, increased traffic to the site, etc.).
The formula looks like this:
It is clear that the greater the difference between costs and profits, the better. For example, you spent $ 1,000 on cooperation with influencers, and thanks to their recommendation, you received $ 3,000. In this case, the ROI will be 200%. This means that for every dollar spent, you received 2 in profit. Sounds good. However, without proper optimization, this will not happen. SEO strategies should work for you.
Role of SEO in Increasing Organic Traffic and Content Optimization
SEO is not just a set of technical techniques to improve a site’s visibility. It’s about creating quality content, using keywords correctly, improving online resource structure, and much more. All these elements work together to increase organic traffic, that is, the number of visitors who come to your service through search engines without additional advertising costs.
But how does SEO help in influencer marketing? It’s simple: star bloggers create content that can become an active search query if articles, videos, or posts are properly optimized. And this is where an SEO agency can help.
Let’s say you need to increase organic traffic for your home decor products. You’ve engaged an influencer who creates great content. But what’s next? The SEO agency Baton Rouge can help you optimize content, set up SEO techniques, improve page loading speed, and bring posts to the top of search engine results. This team offers personalized strategies, adapting SEO to the unique requirements of each business. That is, your content will not just be visible – it will become discoverable and valuable to your target audience.
How to Improve Results if Something Goes Wrong?
If something goes wrong, it’s important to understand why it happened. SEO experts use a range of tools for this task. For example:
- Google Analytics gives a clear picture of visits, traffic sources, and important metrics;
- Ahrefs and SEMrush help you track how influencer content looks in search engines and how visible it is;
- Social Media Insights show what content is engaging your audience best.
By collecting data, you can understand what works best and quickly make changes.
4 Best Strategies You Can Use
Take a look at some proven strategies:
- Content optimization. Influencers create content, proper optimization attracts the audience.
- Conversion analysis. SEO tools reveal how influencer content impacts sales/subscriptions.
- Link building. Links from influencers to your site increase authority in search engines and increase organic traffic.
- Analytics. SEO data indicates which influencer is driving the most traffic, adjust the budget and strategy for the best effect.
If you set everything up right, you’ll boost your ROI and also create a steady stream of traffic that continues to benefit your brand long after the campaign ends.